Events Management: An International Approach
This source preferred by Nicole Ferdinand
Authors: Ferdinand, N. and Kichin, P.
Editors: Ferdinand, N. and Kitchin, P.
Publisher: Sage Publications
Place of Publication: London
Events Management: An International Approach provides comprehensive coverage of all the most common types of events, preparing students for a future career in Events Management. Covering key issues such as fundraising, sponsorship, globalization and sustainability, this text addresses the challenges and examines the realities of events management in an international context. A wide range of case studies and examples look at sporting, music, catering and fundraising events across Europe, Africa, Asia, Australia and North America.
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Authors: Ferdinand, N. and Kitchin, P.J.
Written by a high profile international team of editors and contributors, the text features cases spanning Europe, Africa, Asia, Australia and North America, and covers key topics and issues such as fundraising, sponsorship, globalization ...