William Proctor

Dr William Proctor

  • 01202 965092
  • bproctor at bournemouth dot ac dot uk
  • Lecturer in Journalism
  • Weymouth House W334, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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William Proctor is lecturer in Media, Culture and Communication at Bournemouth University where he primarily teaches on BA English and BA Communication and Media degrees. Before joining Bournemouth University in 2014, William worked as a visiting lecturer at the Centre for Research in Media and Cultural Studies, University of Sunderland which is also where he completed his PhD thesis.


William Proctor is currently writing a single-authored monograph, 'Reboot Culture: Comics, Film, Transmedia', for Palgrave Macmillan (2017). His research interests include transmedia storytelling, adaptation, reboots, franchising and audiences. William is also co-editor on the forthcoming anthologies, The Scandinavian Invasion: New Perspectives on Nordic Noir' (Peter Lang, 2017) and two volumes on Disney's Star Wars (University of Iowa Press, 2017), each co-edited with Dr. Richard McCulloch. He has published on a variety of topics including Batman, James Bond, Spider-Man, The Walking Dead, One Direction fandom, and the reboot phenomenon in popular culture. William is Director of The World Star Wars Project, a five-year study of the franchise from multiple perspectives which will culminate in 2020 with a multilingual, mixed methods global online questionnaire. The first phase of the project, 'The Force Re-Awakens,' attracted over 1800 responses in December 2015 prior to the release of Star Wars Episode VII.

Journal Articles

  • Proctor, W., 2014. Avengers Assembled: The Marvel Transmedia Universe. Scope: an on-line journal of film studies, 26 (February 2014).
  • Proctor, W., 2013. '"Holy Crap! More Star Wars? More Star Wars? What if They're Crap?" Disney, Lucasfilm and Online Star Wars Fandom in the 21st Century'. Participations: journal of audience and reception studies, 10 (1), 198-224.
  • Proctor, W., 2012. Beginning Again: The Reboot Phenomenon in Comics and Film. Scan: Journal of Media Arts Culture, 9 (1).
  • Proctor, W., 2012. Regeneration and Rebirth: Anatomy of the Franchise Reboot. Scope: An Online Journal of Film and Television Studies, Feb. 2012 (22).



  • Berger, R., 2017. Deserted Parks and Empty Swings: absent children and hybridity in Scandi-horror. In: McCulloch, R. and Proctor, W., eds. The Scandinavian Invasion: The Nordic Noir Phenomenon and Beyond. Edinburgh: Edinburgh University Press.
  • Proctor, W., 2017. Border Crossings: Branding Nordic Noir. In: Proctor, W. and McCulloch, R., eds. The Scandinavian Invasion: New Perspectives on Nordic Noir. New York: Peter Lang.
  • Proctor, W., 2017. A Long Time Ago in a (Heterosexual) Galaxy: Toxic Fandom, Weaponized Nostalgia and the Star Wars Imaginary. In: McCulloch, R. and Proctor, W., eds. Disney's Star Wars: Forces of Participation & Reception. Iowa: University of Iowa Press.
  • Proctor, W. and Freeman, M., 2016. 'The First Step into a Smaller World': The Transmedia Economy of Disney's Star Wars. 'Revisiting Imaginary Worlds.'. Routledge.
  • Proctor, W., 2016. A New Breed of Fan? Regimes of Truth, One Direction Fans and Representations of Enfreakment. In: Bennett, L. and Booth, P., eds. Seeing Fans: Representations of Fandom in Media and Popular Culture. London: Bloomsbury Academic.
  • Proctor, W., 2015. The Many Lives of 007: Negotiating Continuity in the James Bond Film Series. Fan Phenomena: James Bond. Chicago: Intellect.
  • Proctor, W., 2014. Interrogating the Walking Dead: Adaptation, Transmediality and the Zombie Matrix. Remake TV: Reboot, Reuse, Recycle. Maryland: Lexington Books.
  • Proctor, W., 2013. The Dark Knight Triumphant: Fandom, Hegemony and the Rebirth of Batman on Film. Fan Phenomena: Batman. Chicago: Intellect.
  • Proctor, W., 2013. Scott Snyder: Nowy Architekt Miasta Gotham (Scott Snyder: Gotham City's New Architect), Published in Polish. ZK: Zeszyty Komiksowe, no. 15, 2013. Poland: Zeszyty Komiksowe.

Internet Publications


  • Proctor, W., 2015. Beginning Again: The Reboot Phenomenon in Comic Books, Film and Beyond. PhD Thesis. Bournemouth University, Media School.

PhD Students

  • Ming Zhang (Slash Fan Fiction in China)
  • Ming Zhang (Fan Fiction in China)

Profile of Teaching UG

  • New Media Narratives
  • Narrative Structures
  • Dissertation
  • Popular Texts and Intertexts
  • Adaptation

Invited Lectures

  • I, Reboot: Renewing and Recycling Film, Television & Popular Culture, University of Silesia, Poland
  • From Remakes to Reboots: The Dialectics of 21st Century Franchise Cinema, University of Sunderland Seminar Series


  • Fan Studies Network (AHRC, 07 Aug 2015). In Progress
  • Transmedia Earth (AHRC, 02 Jul 2015). In Progress

Public Engagement & Outreach Activities

  • Meeting for staff and students


  • Critical Studies in Television Online

Conference Presentations

  • Centre for Research in Media and Cultural Studies (CRMCS) University of Sunderland Seminar Series (Invited Speaker), From Remakes to Reboots: The Dialectics of 21st Century Franchise Cinema, 22 February 2010, Centre for Research in Media and Cultural Studies (CRMCS) University of Sunderland
  • Fan Studies Network Conference, ' "Hey, maybe DC will replace Bruce Wayne with a rich Mexican guy named El Bruche' de'Wan'ye?": Online Fan Discourses of Racism, Misogyny and 'The Toxic Disinhibition Effect"', 26 June 2015, UEA (University of East Anglia)
  • Fantasy/ Animation, Animating the Force: Star Wars Films, Comics and TV, 4 September 2015, King's College, London
  • Bath Spa University Seminar Series (Invited Speaker), The Force Re-Awakens: Star Wars Audiences and the Expanded Universe Movement, 24 February 2016, Bath Spa University, Media Futures Research Centre
  • MeCCSA 2011, Regeneration and Rebirth: Exploring the Film Reboot Phenomenon, 12 January 2011, University of Salford, Manchester
  • NERFS, Regeneration and Rebirth: Exploring the Film Reboot Phenomenon, 15 June 2010, Northumbria University, Newcastle
  • NERFS, Film Reboots: Comics, Continuity & Canon, 28 June 2011, University of Sunderland
  • Marxism Matters, Marx at the Multiplex: Batman, Bond and the Dialectic of Entertainment, 17 April 2012, Centre for Research in Media and Cultural Studies, University of Sunderland
  • Adventures in Textuality: Adaptation Studies in the 21st Century, Beginning Again: Tracking the Reboot Signifier in Popular Culture, 3 April 2013, Centre for Research in Media and Cultural Studies, Sunderland
  • Fan Studies Network, Time's Arrow: Continuity, Canon and Fanon, 30 November 2013, University of East Englia
  • Fan Studies Network, 'A Million Voices Cried Out in Terror': Star Wars Fandom and the Destruction of the Expanded Universe, 27 September 2014, London Regent's College
  • MeCCSA 2014, Exploiting & Marketing Fantasy: Towards a Theory of Literary Cycles, 7 January 2015, Northumbria University, Newcastle


  • BA (Hons) in Film and Media (University of Sunderland, 2010)
  • PhD in The reboot phenomenon in comic books and film (University of Sunderland, 2015)


  • Fan Studies Network, Member (2013-),
The data on this page was last updated at 04:08 on April 28, 2017.