Branding a university: adding real value or ‘smoke and mirrors’?

This source preferred by Richard Scullion and Chris Chapleo

Authors: Chapleo, C.

Editors: Molesworth, M., Scullion, R. and Nixon, E.

http://eprints.bournemouth.ac.uk/18997/

Pages: 101-114

Publisher: Routledge

The data on this page was last updated at 04:45 on September 21, 2017.