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Digital reflections of pharmaceutical companies and their CSR communication strategies

Authors: Grigore, G., Adi, A. and Theofilou, A.

Editors: Crowther, D.

Publisher: Emerald

Abstract:

This chapter explores how pharmaceutical companies communicate their corporate social responsibility activities. By linking this with stakeholder management, this chapter explores how Pfizer, GlaxoSmithKline and Sanofi use their websites to articulate CSR strategies. This is achieved by carrying out an exploratory research that combines semantic analysis of the way the mission, vision and objectives of the three companies are integrated and reflected in their communication strategies and how that compares with the companies’ CSR strategies..

Source: Manual

Preferred by: Anastasios Theofilou