Carrie Hodges

Dr Carrie Hodges

  • 01202 966748
  • chodges at bournemouth dot ac dot uk
  • Principal Academic in Public Relations
  • Weymouth House W408, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Biography

My work is broadly situated within Cultural Studies and I regularly teach on undergraduate and postgraduate modules concerned with the relationship between communication and culture. As an interpretivist researcher, I am particularly sympathetic towards ethnographically-inspired methods. I am also involved in work using arts-based methods to offer 'voice’ to seldom-heard groups. My current research explores varied ways in which cultural politics, marketing and the media interconnect. I am engaged in on-going work in Lima, Peru which explores the commodification and appropriation of subaltern urban popular culture within this rapidly transforming city. The second strand of my research concerns representations and perceptions of disability within the media and popular culture. Based on my PhD research in Mexico City, I have also published widely on Public Relations as a cultural intermediary.

In my teaching, I employ critical, reflective and experiential pedgagogic strategies to encourage students to develop their cultural imagination...

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Research

My work is broadly situated within Cultural Studies and I am particularly sympathetic to ethnographically-inspired and participatory research approaches. My current research explores the varied ways in which cultural politics, marketing and media interconnect. I am engaged in on-going projects in Lima, Peru which use concepts of performativity and performance to explore the commodification of subaltern urban popular culture within this rapidly transforming city. Principally, my work seeks to document and critically analyse the emergence and contemporary cultural production, consumption and representation of 'Chicha' as 'grafica popular' and an example of 'faded advertising'.

The second strand of my research is concerned with representations of disability within the media and popular culture. I have recently co-edited a volume on the media coverage of the London 2012 Paralympics together with Dr Dan Jackson (BU), Dr Richard Scullion (BU) and Dr Mike Molesworth (University of Southampton). 'Reframing Disability: Media, (Dis)Empowerment, and Voice in the 2012 Paralympics' developed from award-winning research carried out for Channel 4, involving a 2 year longitudinal qualitative audience study undertaken in the build-up, during and immediately after the Paralympic Games. The book will be published by Routledge this Autumn. I'm also involved in a collaborative project - 'Seen but Seldom Heard', using participatory arts-based methods (in particular, performance poetry) to challenge dominant representations and perceptions of disability...

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Journal Articles

Books

  • Re-framing Disability? The Media, (dis)empowerment and Voice in the London Paralympics. London: Routledge.
  • Reframing Disability: Media, (Dis)Empowerment, and Voice in the 2012 Paralympics.. London: Routledge.
  • Public Relations, Society and Culture: Theoretical and Empirical Explorations.. London: Routledge.
  • Edwards, L. and Hodges, C.E.M., 2011. Introduction: Implications of a (Radical) socio-cultural ‘Turn’ in public relations scholarship.

Chapters

  • Hodges, C.E.M., del Carmen Cabezas León, A. and Denegri-Knott, J., 2016. The InVisibility of Chicha: A socio-historical account of the emergence and (re)production of chicha as 'Gráfica popular' in Lima, Peru. Advertising and Public Memory: Social, Cultural and Historical Perspectives on Ghost Signs. 146-158.
  • Hodges, C., Jackson, D. and Scullion, R., 2014. Voices from the armchair: the meanings afforded to the Paralympics by UK television audiences. In: Hodges, C., Jackson, D., Scullion, R. and Molesworth, M., eds. Re-framing Disability? The Media, (dis)empowerment and Voice in the London Paralympics. London: Routledge, 172-187.
  • Hodges, C., Jackson, D. and Scullion, R., 2014. From the distant sidelines: stories of engagement with the London 2012 Paralympics from disabled people. In: Jackson, D., Hodges, C., Scullion, R. and Molesworth, M., eds. Re-framing Disability? The Media, (dis)empowerment and Voice in the London Paralympics. London: Routledge, 189-202.
  • Hodges, C.E.M., Jackson, D. and Scullion, R., 2014. Voices from the armchair: the meanings afforded to the Paralympics by UK television audiences. In: Jackson, D., Hodges, C.E.M., Scullion, R. and Molesworth, M., eds. Reframing Disability: Media, (Dis)Empowerment, and Voice in the 2012 Paralympics. London: Routledge.
  • Hodges, C.E.M., Jackson, D. and Scullion, R., 2014. From the distant sidelines: stories of experiencing the Paralympics from disabled people. In: Jackson, D., Hodges, C.E.M., Scullion, R. and Molesworth, M., eds. Reframing Disability: Media, (Dis)Empowerment, and Voice in the 2012 Paralympics. London: Routledge.
  • Hodges, C.E.M. and Edwards, L., 2014. Public Relations Practitioners. In: Smith- Maguire, J. and Matthews, J., eds. The Cultural Intermediaries Reader. London / Thousand Oaks: Sage.
  • Hodges, C.E.M., 2012. The Meaning(s) and Making(s) of PR: The Potential for Ethnography within Public Relations Research. In: Carayol, V. and Frame, A., eds. Communication and PR from a Cross-Cultural Standpoint. Practical and Methodological Issues.. Brussels: P.I.E. Peter Lang, 99-112.
  • Hodges, C.E.M. and Edwards, L., 2012. Public Relations. In: Smith Maguire, J. and Matthews, J., eds. The Cultural Intermediaries Reader. Thousand Oaks: Sage.
  • Hodges, C.E.M. and McGrath, N., 2011. Communication for social transformation. In: Edwards, L. and Hodges, C.E.M., eds. Public Relations, Society and Culture: Theoretical and empirical explorations.. London: Routledge, 90-104.
  • Hodges, C.E.M., 2011. Public relations in the postmodern city: an ethnographic account of PR occupational culture in Mexico City. In: Edwards, L. and Hodges, C.E.M., eds. Public Relations, Society and Culture: Theoretical and empirical explorations.. London: Routledge, 33-46.
  • Hodges, C.E.M., 2009. Case Study 3.1 Public Relations in Mexico. In: Tench, R. and Yeomans, L., eds. Exploring Public Relations. Harlow, England: FT Prentice Hal.

Conferences

  • Pullen, E., Hodges, C., Jackson, D., Scullion, R. and Silk, M., 2018. Representing para-bodies: The mediation between production and consumption in Paralympic broadcasting. In: DIFFERENT BODIES: (SELF-)REPRESENTATION, DISABILITY AND THE MEDIA 23 June 2017 University of Westminster.
  • Hodges, C.E.M., 2016. “Using participatory communication methods to raise awareness of experiences of ‘emerging adulthood’ for young disabled people.". In: Media Communication and Cultural Studies Association (MeCCSA) "Disability Communities and Cultures in the Media" Panel 6-8 January 2016 Canterbury Christ Church University.
  • Hodges, C., 2015. “From margins to mainstream: the cultural revival of ‘Chicha’ as ‘grafica popular’ in Lima, Peru". In: Cultural Narratives of Crisis and Renewal conference 24-26 June 2015 University of Newcastle.
  • Hodges, C., 2015. “'Luchar y Gozar': the performativity of ‘Chicha’ as urban popular culture in Lima, Peru”. In: AHRC-funded network symposium: 'Subcultures International: The Global Circulation of Style' 19 June 2015 University of West London.
  • Hodges, C., 2015. "Doing, Making and Performing ‘Chicha': ‘Grafica Popular' and Vernacular Culture in Lima, Peru." [reference 0148]. In: 51st Society for Latin American Studies Conference 16-18 April 2015 University of Aberdeen.
  • Hodges, C.E.M., 2014. “Seldom Heard Voices: Using Performance Poetry as a Participatory Methodology to Explore Young People’s Lived Experiences of Disability". In: ”, International Federation of Theatre Research (IFTR) 6-9 July 2014 University of Warwick.
  • Hodges, C.E.M. and Medrado, A., 2014. “All in one rhythm”™: FIFA World Cup 2014 Marketing rhetoric and everyday realities for Rio’s favela communities. In: MeCCSA Annual Conference 2014: Media and the Margins 8-10 January 2014 Bournemouth University, Bournemouth UK.
  • Hodges, C.E.M. and Cutts, W., 2013. 'Voices' from the margins: Seen but Seldom Heard. In: Hodges, C., Cutts, W., 2013. ‘Minority Voices’. Seen but Seldom Heard. In PSA Media and Politics annual conference: Minority Voices, Media and Politics. 13-14 November 2013 Bournemouth University.
  • Hodges, C.E.M. and Denegri-Knott, J., 2013. Making and performing ‘chicha’ : A preliminary study of the contribution made by rural-urban migrant communities to cultural production in Lima, Peru. In: In the Balance: Indigeneity, Performance, Globalisation Conference 24-27 October 2013 University of Notre Dame, 1 Suffolk St, London, SW1Y 4HG, UK.
  • Hodges, C. and Hodges, C.E.M., 2013. Creative voices. The role of participatory research in telling an alternative story of PR Research. In: International Communication Association 2013 'Challenging Communication Research' 17-21 June 2013 London.
  • HODGES, C. and Denegri-Knott, J., 2013. Making and performing ‘chicha’ : A preliminary study of the contribution made by rural-urban migrant communities to cultural production in Lima, Peru. In: In the Balance: Indigeneity, Performance, Globalisation Conference 24-27 October 2013 London.
  • Hodges, C.E.M. and Denegri-Knott, J., 2012. Urban ethnographies of emerging consumer cultures: the case of Latin America. In: Anthropology of Markets and Consumption Conference 7-9 March 2012 University of California, Irvine, California USA.
  • Cutts, W., Hodges, C.E.M. and Fenge, L.-A., 2010. Connecting participatory methods in a study of youth and risk. In: Qualitative Research Conference 2010 6-8 September 2010 Bournemouth University.
  • Hodges, C.E.M. and Daymon, C., 2008. 'Insiders' in Mexico: researching the occupational culture of public relations. In: L'Etang, J., ed. Radical PR Roundtable 30 June 2008 Department of Film and Media Studies, University of Stirling, Scotland.
  • Hodges, C.E.M., 2003. An Agenda for Research into the Relationship between Public Relations and Culture. In: Current Debates and Issues in Public Relations Research and Practice 10-12 April 2003 Bournemouth University, Poole.
  • Jackson, D., Hodges, C., Scullion, R. and Molesworth, M.. How mediated disabled sport unintentionally reinforces the distance between ‘them and us’. In: MeCCSA Annual Conference 11-13 January 2012 University of Bedfordshire.

Reports

PhD Students

  • Tauheed Ramjaun, 2007. Branding in the not-for-profit sector: a case study of Arthritis Care
  • Tauheed Ramjaun. Exploring brand relationships in the charity context through the lens of interpersonal relationship metaphor
  • Pham Hai Chung. A two-city comparison of brand consumption of urban middle-class youth in Vietnam

Profile of Teaching PG

  • Consumer Culture Insights
  • Intercultural Communication

Profile of Teaching UG

  • Transnational & Multicultural Communication

Invited Lectures

  • 2014 - Opening Plenary. Communication Matters Annual Conference, 14th - 16th September, University of Leeds (UK Chapter of International Society of Augmentative and Alternative Communication).
  • 'The Meaning and Value of Storytelling in Public Relations' (with Dr Lee Edwards, University of Leeds), XXIII Annual Convention of the Assocation of Public Relations Practitioners of Puerto Rico, San Juan, Puerto Rico, 7 & 8 October 2011

Grants

  • Seen but Seldom Heard e-learning tool (Big Lottery Fund, 01 Mar 2014). Awarded
  • Seen but Seldom Heard: the next generation (Talbot Village Trust, 02 Sep 2013). Awarded
  • Seen but Seldom Heard (ESRC Festival of Social Science, 01 Sep 2013). Completed
  • 'Chicha Cultures': the marketisation of urban popular culture in Lima, Peru (Bournemouth University, Research Deevelopment Fund, 01 Sep 2012). Awarded
  • Seen but Seldom Heard’ A participatory communication study of young people and disability (Bournemouth University Fusion Fund, 01 Mar 2012). Completed
  • Co-creating and Co-producing Research Outputs with final year U/grad students (Bournemouth University, 01 Jan 2012). Awarded
  • ‘Chicha Power’: Transforming Promotional Cultures the Peruvian Way’ (Centre for Public Communication Research, Bournemouth University., 06 Jun 2011). Completed
  • Seen but Seldom Heard’ A participatory communication study of young people and risk (Centre for Excellence in Media Practice (CEMP), Pedagogic Innovation Fund, 03 Jan 2011). Completed
  • ‘Media and Communication in Latin America’ Seminar Series (Centre for Public Communication Research, Bournemouth University, 01 Oct 2010). Completed
  • Research seminar on Ethnography in Media and Communication Research (Centre for Public Communication Research, Bournemouth University, 01 May 2010). Completed

External Responsibilities

  • MeCCSA (Media and Cultural Studies Association) Disability Network, Organising Committee (2014-)
  • Public Relations Inquiry, Editorial Board (2012-), http://pri.sagepub.com/; Public Relations Inquiry
  • ALAIC Asociacion Latino Americana de Investigadores de la Comunicacion, Advisory Board, http://alaic.net/journal/index.php/jlacr; Journal of Latin American Communication Research

Public Engagement & Outreach Activities

  • Media School representative for Disability Action Alliance
  • Co-collaborator on 'Seen but Seldom Heard', a participatory research project with Victoria Education Centre (Poole), which seeks to challenge perceptions of disability through poetry and performance

Qualifications

  • BA (Hons) in Spanish (1999)
  • PG Dip in Marketing (Chartered Institute of Marketing, 2000)
  • MA in Marketing (2000)
  • PG Cert in Education Practice - with Distinction (2011)
  • PhD in Communication (2006)

Honours

  • Best Paper 2013 (Journal of Family and Consumer Sciences, 2013)
  • Vice Chancellor's Award for Outstanding Contribution to Student Learning (Bournemouth University, 2011)

Memberships

  • Anglo-Peruvian Society, Member,
  • Associacion LatinoAmericana de Investigadores de la Comuniacion (ALAIC), Member (2014-),
  • British Mexican Society, Member,
  • Chartered Institute of Marketing, Member,
  • European Communication Research and Education Association (ECREA), Member,
  • Higher Education Academy, Fellow (2011-),
  • MeCCSA (Media and Cultural Studies Association) Disability Network, Organising Committee,
  • Spanish and Latin American Society (SLAS), Member,

Networks

  • Media, Culture and Cultural Studies Association (MeCCSA), Disability Network.
The data on this page was last updated at 04:08 on December 16, 2017.