Festival internationalization: Towards a network interpretation
This source preferred by Nicole Ferdinand
Authors: Ferdinand, N. and Williams, N.L.
Start date: 14 July 2010
Journal: Global Events Congress IV - Events and Festivals Research: State of the Art Proceedings
Publisher: Leeds Metropolitan University
Place of Publication: Leeds
As early as the 1920’s Trinidadian style Carnivals have been staged in major metropolitan cities. In fact, the Notting Hill Carnival is considered Europe’s largest street party, where as the Labour Day and Caribana celebrations are the largest festivals in the United States and Canada respectively. However, the process by which this outward growth has occurred has been largely unexplored in the literature. This study wishes to fill this gap by examining the development of this festival using frameworks drawn from international business theory. First, a literature review examined internationalization in organizations and festivals. Next, a retrospective case study was conducted using archival data of the domestic development and internationalization of the Trinidad and Tobago (TT) Carnival. The findings indicate that international relationships in countries outside of the Caribbean Region, aided the early growth of the festival. In contrast to previous stage models of festival internationalization, geographically closer countries in the Caribbean region began staging Carnivals after its establishment in North America and the UK. Finally, the TT Carnival has become an international network, providing an infrastructure for the exploitation of indigenous intangible resources by entrepreneurs and cultural practitioners.