Mobility - Unveiling the essence and value of mobility
This source preferred by Elvira Bolat
Authors: Bolat, E.
Start date: 3 June 2014
Journal: Paradigm shifts and interactions: 43 Annual conference
Publisher: European Academy of Marketing; Universitat de València
Place of Publication: Valencia
This paper aims to map distinctive mobile technology values. In doing so this paper uses empirical data given by users who engage with mobile technology on both personal and professional levels. Evolved grounded theory and value-focused thinking approach are applied to analyse twenty-eight in-depth interviews with SME managers representing the UK creative sector. This study provides insights into experiences of mobile technology use by outlining conditions that drive and slow down mobile technology adoption, motives in using mobile technology and set of functional, social epistemic, emotional values that distinguish mobile technology use from using stationary and fixed network information technologies.