Jurassic Tweets: Can micro-blogging and social media be of value to World Heritage Sites?
Authors: Matthews, L. and Rose, D.S.
Conference: ‘I Know Where I'm Going: Remote Access to World Heritage Sites from St Kilda to Uluru’
Dates: 23-24 November 2011
Abstract:The power and influence of Facebook and Twitter have forced many organisations, in heritage as elsewhere, to sit up take note of these tools. This presentation will report the results of ongoing research into whether social media, particularly Twitter, can have a positive effect in enabling people to engage with a natural heritage site. The research is focused on a case study from the Dorset and East Devon Coast World Heritage Site on the South Coast of England; popularly known as the Jurassic Coast. The authors are exploring pre and post-existing knowledge of the Jurassic Coast, motivation for following and the value of the tool for promotional purposes, all in relation to understanding how it can be better used to provide remote access to the coastline‘s outstanding natural heritage. They are also looking at Facebook usage by UK World Heritage Sites, and will report broadly on the take-up of this medium within the industry. They will be presenting the results of the research to the conference.
Source: Manual
Jurassic Tweets: Can micro-blogging and social media be of value to World Heritage Sites?
Authors: Matthews, L. and Rose, D.S.
Conference: ‘I Know Where I'm Going: Remote Access to World Heritage Sites from St Kilda to Uluru’
Dates: 23-24 November 2011
Abstract:The power and influence of Facebook and Twitter have forced many organisations, in heritage as elsewhere, to sit up take note of these tools. This presentation will report the results of ongoing research into whether social media, particularly Twitter, can have a positive effect in enabling people to engage with a natural heritage site. The research is focused on a case study from the Dorset and East Devon Coast World Heritage Site on the South Coast of England; popularly known as the Jurassic Coast. The authors are exploring pre and post-existing knowledge of the Jurassic Coast, motivation for following and the value of the tool for promotional purposes, all in relation to understanding how it can be better used to provide remote access to the coastline‘s outstanding natural heritage. They are also looking at Facebook usage by UK World Heritage Sites, and will report broadly on the take-up of this medium within the industry. They will be presenting the results of the research to the conference.
Source: Manual