Persuasive and culture-aware feedback acquisition
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Authors: Almaliki, M. and Ali, R.
Journal: Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
© Springer International Publishing Switzerland 2016. User feedback is an important factor to improve software quality. For example, it can provide information on missing features and clarify user trends and preferences for future improvement. However, gathering user’s feedback is not an easy process since the majority of users lack motivation and interest in providing feedback, especially in a constant and frequent style. In addition, studies have noted that the cultural differences among users also play a role in affecting their motivations to feedback acquisition. In this paper, we empirically investigate the role of culture in affecting users’ perception and motivations to give feedback. Our study identifies some key differences between Western and Middle Eastern users on what motivate them to provide feedback and what could have an influence on the quality of the feedback they give. This also makes the case for the need to design a persuasive and culture-aware feedback acquisition.