Journal Articles

• Arroyo-Almaraz, I., Calle Mendoza, S. and Van Wyk, C., 2018. Efficacy in communication of DNGOs. The use of Facebook in emergency campaigns. Revista Latina de Comunicacion Social, 73, 765-789.
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  • view in BU repository
• Arroyo-Almaraz, I. and Van-Wyk, C., 2011. Multicultural marketing in Spain; perspectives on communications directed at immigrant population groups. Revista Latina de Comunicacion Social, 66, 482-504.
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Profile of Teaching PG

• Creative Strategy and Analysis
• Applied Creativity
• Creative Strategy for Advertising

Profile of Teaching UG

• Account Planning, Creativity in Communications, Creative Strategy and Analysis
• Account Planning
• Applied Creativity
• Behavioural Economics
• Applied Advertising Campaigns
• Creative Strategy for Advertising
• Campaign Planning

Invited Lectures

• Applied Creativity, University of Paris ll; Pantheon-Assas, 05 Mar 2020 more
  

  2-day lecture and workshop series
• Visiting Professor, Paris, France, 01 Jan 2017 more
  

  Panteon Assas University

External Responsibilities

• Edinburgh University, Guest Lecturer (2021)
• Falmouth University, External Examiner (2020-)
• EDCOM (European Association of Communication Agencies), Board Member (2016-2022)
• Southampton Solent University, External Examiner (2014-2016)
• NHTV University of Applied Sciences, Netherlands, Visiting Lecturer (2010-2015)

Public Engagement & Outreach Activities

• AdVenture 2021 (01 Mar 2021-05 May 2021)
• AdVenture 2019 (15 Oct 2019-15 May 2020)

Qualifications

• Professional Course - Industry Body in TV Masters (Thinkbox, 2020)

Memberships

• EDCOM, Board (2010-),
• Academy of Marketing Science, Fellow,