Cliff Van Wyk
- 01202 966776
- cvwyk at bournemouth dot ac dot uk
- Senior Lecturer In Advertising and Market Communication
- Weymouth House W420, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Journal Articles
- Arroyo-Almaraz, I., Calle Mendoza, S. and Van Wyk, C., 2018. Efficacy in communication of DNGOs. The use of Facebook in emergency campaigns. Revista Latina de Comunicacion Social, 73, 765-789.
- Arroyo-Almaraz, I. and Van-Wyk, C., 2011. Multicultural marketing in Spain; perspectives on communications directed at immigrant population groups. Revista Latina de Comunicacion Social, 66, 482-504.
Profile of Teaching PG
- Creative Strategy and Analysis
- Applied Creativity
- Creative Strategy for Advertising
Profile of Teaching UG
- Account Planning, Creativity in Communications, Creative Strategy and Analysis
- Account Planning
- Applied Creativity
- Behavioural Economics
- Applied Advertising Campaigns
- Creative Strategy for Advertising
- Campaign Planning
Invited Lectures
-
Applied Creativity, University of Paris ll; Pantheon-Assas, 05 Mar 2020 more
2-day lecture and workshop series
External Responsibilities
- Edinburgh University, Guest Lecturer (2021)
- Falmouth University, External Examiner (2020-)
- EDCOM (European Association of Communication Agencies), Board Member (2016-2022)
- Southampton Solent University, External Examiner (2014-2016)
- NHTV University of Applied Sciences, Netherlands, Visiting Lecturer (2010-2015)
Public Engagement & Outreach Activities
- AdVenture 2021 (01 Mar 2021-05 May 2021)
- AdVenture 2019 (15 Oct 2019-15 May 2020)
Qualifications
- Professional Course - Industry Body in TV Masters (Thinkbox, 2020)
Memberships
- EDCOM, Board (2010-),
- Academy of Marketing Science, Fellow,