Debbie Sadd

Dr Debbie Sadd

  • 01202 961265
  • dsadd at bournemouth dot ac dot uk
  • Principal Academic
  • Dorset House D120, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Debbie Sadd is a Senior Academic in the Department of Events and Leisure within the Faculty of Management at Bournemouth University, where she is the Programme Leader for the B.A. (Hons) Event Management programme as well as teaching Strategy and Leadership and Marketing on both the undergraduate and postgraduate Events programmes. She also has undertaken guest lectures within Sports Management programmes both in the UK and overseas. Debbie’s PhD used both Sydney and Barcelona as case studies to develop a framework of best practice for London 2012 in relation to stakeholder identification. Her current research interests include the social impacts of events, urban regeneration opportunities from events, stakeholder management, and legacy planning. Other activities include being part of the ESRC funded Sports Tourism initiative (STORMING) to undertake research into Sports Tourism opportunities and challenges, and the F.A.M.E. framework of event evaluation (HEIF Funded) and the FestiM project using social media to measure event reach...


Journal Articles

  • Sadd, D., 2017. Proud to be British: An auto-ethnographic study of working as a Games Maker at London 2012. Event Management: an international journal, in press.
  • Sadd, D., 2017. A Comparison of the Main Event Impacts between Zimbabwe and the United Kingdom. Event Management: an international journal.
  • Sadd, D., Fyall, A. and Wardrop, K., 2017. Evaluative event frameworks: A learning destination perspective. INTERNATIONAL JOURNAL OF TOURISM RESEARCH, 19 (3), 339-348.
  • Sadd, D., 2014. “Events as strategic marketing tools in shopping centres”. Event Management: an international journal, 18 (3), 357-367.
  • Sadd, D., 2012. Volunteering as a ‘pre-selected’ applicant during the 2012 Games. LSA Leisure Research Showcase No.2 – Olympic research.
  • Sadd, D., 2012. "The Olympics – The Basics", Book review. International Journal of Event and Festival Management, 3 (3), 335-337.
  • Sadd, D., 2012. Not all Olympic 'events' are good for the health just ask the previous occupants of the Manor Road Allotments. Perspectives in Public Health, 132, 62-63.
  • Sadd, D., 2010. What is event led regeneration? Are we confusing terminology or will London 2012 be the first Games to truly benefit the local existing population? Event Management, 13, 265-275.
  • Sadd, D. and Jones, I., 2008. Implications and Issues for London Site Residents. London Journal of Tourism, Sport and Creative Studies, 1, 22-29.
  • Sadd, D., 2008. The Olympic Games: a social science perspective, 2nd edition. LEISURE STUDIES, 27 (2), 232-234.
  • Sadd, D., 2008. Olympic cities. LEISURE STUDIES, 27 (2), 232-234.
  • Sadd, D., 2007. Teaching Olympic Regeneration Opportunities Through a 'Stepped Case-Study' Approach. LINK.


  • Sadd, D., 2014. The Future is Virtual. In: Yeoman, I., Robertson, M., McMahon-Beattie, U., Backer, E. and Smith, K., eds. The Future of Events & Festivals. Routledge, 209-218.
  • Sadd, D., 2014. Protesting the Games. In: Girginov, V., ed. Handbook of the London 2012 Olympic and Paralympic Games: Volume Two: Celebrating the Games. Routledge, 227-238.
  • Sadd, D. and Gouthro, M., 2013. Event Management. In: Fletcher, J., Gilbert, D., Wanhill, S. and Fyall, A., eds. Tourism Principles and Practice. Pearson.
  • Sadd, D., 2013. Teaching social legacy management through a ‘stepped case-study’ approach. In: Atfield, R. and Kemp, P., eds. Enhancing Education for Sustainable Development in Business and Management, Hospitality, Leisure, Marketing, Tourism.. Higher Education Academy, UK.
  • Sadd, D., 2012. Sports events - do we need to set limits? In: Fyall, A. and Shipway, R., eds. International Sports Events - Impacts, experiences and identities. Abingdon, Oxon: Routledge, 84-97.
  • Sadd, D. and Jones, I., 2009. Long-term legacy implications for Olympic Games. In: Raj, R. and Musgrave, J., eds. Event Management and Sustainability. Wallingford, UK: CABI, 90-98.
  • Sadd, D., 2008. Weymouth's once in a lifetime opportunity. In: Ali-Knight, J., Robertson, M., Fyall, A. and Ladkin, A., eds. International Perspectives of Festivals and Events: Paradigms of Analysis. London: Elsevier, 21-40.
  • Sadd, D. and Jackson, C., 2006. Plannning for Resort Regeneration: The role of the Olympic 2012 bid for Weymouth and Portland, Dorset. In: Robertson, M., ed. Sporting Events and Event Tourism: Impacts, Plans and Opportunites. University of Brighton, England: Leisure Studies Association, 43-64.



PhD Students

  • Gary Evans by publication
  • Rutendo Musikavanhu (Fostering Community Support for Mega Events: A narrative inquiry of stories and experiences in the context of Cape Town, South Africa)

Profile of Teaching PG

  • Event Principles and Practice

Profile of Teaching UG

  • Marketing for Events, Strategy and Leadership

Invited Lectures

  • Harnassing Olympic Legacies
  • Podium and HLST Olympic Conference
  • Bournemouth University Careers Fair


  • Volunteer Histories: A digital database and digital museum of Olympic volunteer journeys (FP7-­‐PEOPLE-­‐2013-­‐IEF, 01 Sep 2014). Completed
  • Sustainable Empowerment through Volunteering - Lessons from London 2012 (Leverhulme, 01 Aug 2014). Completed
  • Cultural Events Impact Monitor (BU Fusion Fund, 02 Sep 2013). Completed

External Responsibilities

  • Robert Gordon University, External Examiner (2012-2016)

Public Engagement & Outreach Activities

  • Advising 16-18yr olds on business ideas
  • Public event to learn more about using social media more effectivelyboth for personal and (small) business use
  • Festival Maker Volunteering Programme
  • 5 Public talks on being an Olympic Torch bearer
  • Bournemouth University Festival of Learning Public Engagement
  • ESRC funded event in ESRC Festival of Social Sciences

Conference Presentations

  • Olympic week at Groningen University, Holland, Olympic Sponsorship, 15 April 2008, Groningen University, Holland
  • The London 2012 Olympic and Paralympic Games: Regional Implications and Strategies., London's Elusive Social Legacy, 20 February 2009, Salomons Business Centre, Canterbury Christ Church University
  • 2nd Annual Postgraduate Researcher Conference, Mega-Events, Community Stakeholders and Legacy: London 2012, 2 October 2009, Bournemouth University, England
  • London 2012 Legacy: Concepts, Methodologies and Practices, The 3 R’S of Olympic Legacy; regeneration, renaissance, rejuvenation, 24 June 2009, Brunel University, London
  • Making Space: Leisure, Tourism and Renewal, Role of community participation in leisure and tourism planning, 11 June 2006, University of the West of England
  • Global Events Congress IV: Events and Festivals Research: State of the Art, The 3 R's of Olympic Legacy, 14 July 2010, Leeds, England
  • Bournemouth University Education Enhancement Conference 2011, Footprints in the Void: do students understand their 'digital footprint' in relation to their employability?, 4 May 2011, Bournemouth University
  • Festive Future Straight Ahead IFEA Europe Annual Conference 2013 IFEA Europe, Event Management Education.Festival and Events practice, education, research, and professional development: Harnessing opportunities, 30 January 2013, Rotterdam, Netherlands
  • Crossing Spaces, What is 'community'?, 24 April 2013, Bartlett School, University College London
  • 1st Tourism Educators of South Africa, FAME - a learning destination, 21 September 2016, Radisson Hotel, Cape Town, South Africa,
  • Association of Event Management Education (AEME) 2015 Forum, Creative Approaches to Teaching at Bournemouth University, 15 July 2015, Falmouth University, Falmouth


  • PhD in Mega Events, Community Stakeholders London 2012 (Bournemouth University, 2012)
  • MSc in Tourism and Planning (Bournemouth University, 2004)


  • Olympic Torch Bearer (LOCOG, 2012)
  • Doctor of Philosophy (Bournemouth University, 2012)


  • Chartered Management Institute, Fellow (2017-),
  • Higher Education Academy, Fellow (2012-),
The data on this page was last updated at 04:10 on October 20, 2017.