Graham Goode

Graham Goode

  • 01202 965944
  • ggoode at bournemouth dot ac dot uk
  • Senior Lecturer in Marketing Communication
  • Weymouth House W422, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Biography

My research and teaching activities are in the areas of strategic marketing, branding and marketing communications. My doctoral research is specifically into media brands and brand management in media industry organisations. The research activity underpins teaching of branding and brand management at Masters level on the Short Courses for Media Professionals programme and consultancy activity with media and other organisations. I have presented on the topics of media brands and media brand collaboration at the European Media Management Association (EMMA) conference. My research is supported by membership of the Advances in Media Management (AIMM) research group, enabling collaboration with other academics interested in media brands and the media industry. In addition, I teach strategic marketing, branding and marketing communications subjects at undergraduate level. I lead Bournemouth University’s relationship with the Chartered Institute of Marketing (CIM) through the Graduate Gateway programme...

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Research

My doctoral research is specifically into media brands and brand management in media industry organisations. The aim of the research is to explore the role of brand orientation in the collaborative strategies of UK broadcast media organisations.

Conferences

  • Jackson, D., Molesworth, M. and Goode, G., 2015. Generating Entrepreneurs? Understanding Media Students’ Involvement with University Enterprise Activities. In: MeCCSA Annual Conference 7-9 January 2015 University of Northumbria.
  • Jackson, D., Molesworth, M. and Goode, G., 2014. Understanding university students’ involvement with business consultancy: an audit and review of barriers and motivations. In: Annual SRHE Research Conference 10-12 December 2014 Celtic Manor.

PhD Theses

  • Brand Orientation and Strategic Collaboration in UK Media Firms (supervisor: John Oliver)

Profile of Teaching PG

  • Branding and brand management (Short Course for Media Professionals)

Profile of Teaching UG

  • Strategic Marketing and Planning (BA Marketing Commnications level 6)

Networks

  • Chartered Institute of Marketing (CIM) - member of the Dorset branch and committee since 2009. Active in organising local events and branch meetings to develop relationship with CIM members in Dorset and marketing professionals in the local business community

Conference Presentations

  • European Media Management Association Conference 2017, An investigation of the collaborative strategies of UK broadcast media organisations, 10 May 2017, Ghent, Belgium
  • European Media Management Association (EMMA) Conference 2015, Exploring the role of brand orientation in the development and sustainability of media brand collaborations, 28 May 2015, Hamburg, Germany

Qualifications

  • BA (Hons) in Business Studies (Polytechnic of Central London, 1977)
  • MBA in Business Administration (University of Warwick Business School, 1988)
  • PG Cert in Teaching in Compulsory and Further Education (University of Southampton, 2008)

Memberships

  • Chartered Institute of Marketing, Fellow (1985-),
  • Higher Education Academy, Fellow (-2008),
The data on this page was last updated at 04:11 on August 22, 2017.