Georgiana Grigore

Dr Georgiana Grigore

  • 01202 963516
  • ggrigore at bournemouth dot ac dot uk
  • Senior Lecturer
  • Weymouth House W436, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Biography

I am the Programme Leader for BA Marketing Communications and I teach Corporate Social Responsibility, Marketing and Reputation in a Global Context.

I am an active researcher, focusing on marketing, ethics and corporate social responsibility, including changes that result from digital media. In 2012 I co-founded an annual international conference in ‘Social Responsibility, Ethics and Sustainable Business’, and I am now preparing for the sixth conference in the series. In 2015 I co-edited two books titled ‘Corporate Social Responsibility in the Digital Age’ and ‘Social Responsibility, Ethics and Sustainable Business: Theory and Practice’, and in 2016 I co-edited a book titled 'Corporate Social Responsibility in the Post-Financial Crisis Era. CSR Conceptualisations and International Practices in Times of Uncertainty.'

I completed a doctorate in Marketing at the Bucharest University of Economic Studies where I used relationship-marketing theory to examine the impact of corporate social responsibility on stakeholders...

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Research

My work focuses on three streams of research: 1) corporate social responsibility conceptualisations and practices; 2) digital aspects of marketing; and, 3) application of psychoanalytic theories to market structures.

Journal Articles

  • Molesworth, M., Grigore, G. and Jenkins, R., 2018. Games people play with brands: An application of Transactional Analysis to marketplace relationships. Marketing Theory.
  • Hobbs, J., Grigore, G. and Molesworth, M., 2016. Success in the Management of Crowfunding Projects in the Creative Industries. Internet Research, 26 (1).
  • Grigore, G., Ordeix, E., Rom, J. and Stancu, A., 2016. Special Issue 'New Corporate Social Responsibility Challenges: Sustainability, Social Commitment and Innovation'. Tripodos Journal, 1-110.
  • Grigore, G., Theofilou, A., Watson, T. and Sthapitanonda, P., 2015. Ethical stakeholder engagement: Exploring the relationship between corporations and NGOs in Thailand, Romania, and the UK. PRism, 12 (2), 1-12.
  • Molesworth, M., Jenkins, R. and Grigore, G., 2015. Games People Play with Brands: Transactional Analysis and the Market. JOURNAL OF MACROMARKETING, 35 (1), 135.
  • Slaughter, S. and Grigore, G., 2015. Exploring the Post-Recession Experiences of the ‘Cocooning’ Consumer: The Importance of Core Values and Rituals. Journal of Promotional Communications, 3 (1), 242-257.
  • Grigore, G.F., Abdaless, S. and Meng-Lewis, Y., 2013. The impact of corporate social responsibility on organisational commitment: A study from Romania. Transformations in Business and Economics, 12 (1 A), 332-342.
  • Grigore, G.F., Stancu, A. and Zaharia, R.M., 2013. Challenges of integrating CSR into curricula: An analysis of the Romanian educational system. Developments in Corporate Governance and Responsibility, 4, 223-242.
  • Ahmad, J., Ali, I., Grigore, G.F. and Stancu, A., 2012. Studying Consumers` Ecological Consciousness – A Comparative Study of Romania, Malaysia and Pakistan. Amfiteatru Economic, 14 (31), 65-79.
  • Ali, I., Grigore, G. and Ahmad, J., 2012. University teachers` perceptions towards teaching business ethics. Procedia - Social and Behavioral Sciences, 46, 3637-3641.
  • Grigore, G.F. and Stancu, A., 2011. The role of corporate social responsibility in building employer's brand. Transformations in Business and Economics, 10 (2 B), 741-753.
  • Anghel, L.D., Grigore, G. and Rosca, M., 2011. Cause-related marketing, part of corporate social responsibility and its influence upon consumers' attitude. Amfiteatru Economic, 13 (29), 72-85.
  • Stancu, A., Grigore, G.F. and Rosea, M., 2011. Consumers perceptions towards corporate social responsibility initiatives - A qualitative approach. Transformations in Business and Economics, 10 (2 B), 754-764.
  • Grigore, G., 2011. The Business Case of Human Rights. An Evolving Agenda for Corporate Social Responsibility – Book Review. Social Responsibility Review, 1 (2), 61-63.

Books

  • Corporate Social Responsibility in the Post-Financial Crisis Era. CSR Conceptualisations and International Practices in Times of Uncertainty. UK: Palgrave Macmillan.
  • L'Impresa di domani. Innovativa Sostenibile Inclusiva. Parte seconda. Il futuro della CSR: La voce degli esperti internazionali. Bocconi University, Milan: Egea.
  • Social Responsibility, Ethics and Sustainable Business: Theory and Practice. Bucharest: ASE Publishing Hall.
  • Corporate Social Responsibility in the Digital Age. Bingley: Emerald Group Publishing Limited.
  • Parteneriate sustenabile si bune practici in responsabilitatea sociala. JCI Romania, online.

Chapters

  • Grigore, G., Molesworth, M. and Watkins, R., 2016. New Corporate Responsibilities in the Digital Economy. In: Theofilou, A., Grigore, G. and Stancu, A., eds. Corporate Social Responsibility in the Post-Financial Crisis Era. UK: Palgrave Macmillan.
  • Grigore, G. and Molesworth, M., 2016. Does CSR mask business practices that are adiaphoric? L'impresa di domani: Innovativa, Sostenibile, Inclusiva. Bocconi University, Milan: Egea.
  • Grigore, G., Ali, I. and Vontea, A., 2015. Dear employee, are you happy? Investigating the relationship between social responsibility and employees’ life satisfaction. In: Stancu, A. and Grigore, G., eds. Social Responsibility, Ethics and Sustainable Business: Theory and Practice. Bucharest, Romania: ASE.
  • Grigore, G., Adi, A. and Theofilou, T., 2015. Digital Reflections of Pharmaceutical Companies and their CSR Communication Strategies. In: Adi, A., Grigore, G. and Crowther, D., eds. Corporate Social Responsibility in the Digital Age. Bingley: Emerald Group Publishing Limited, 221-240.
  • Adi, A. and Grigore, G., 2015. Communicating CSR on Social Media: The Case of Pfizer’s Social Media Communication in Europe. In: Adi, A., Grigore, G. and Crowther, D., eds. Corporate Social Responsibility in the Digital Age. Bingley: Emerald Group Publishing Limited, 143-164.
  • Adi, A., Grigore, G. and Crowther, D., 2015. Introduction to Corporate Social Responsibility in the Digital Age. In: Adi, A., Grigore, G. and Crowther, D., eds. Corporate Social Responsibility in the Digital Age. Bingley: Emerald Group Publishing Limited.
  • Abdaless, S., Adelopo, I. and Grigore, G., 2015. Financial Crises and Corporate Governance: Understanding the Impacts on Risk Management and Accountability in the UK Local Councils. In: Crowther, D., Oubrich, M., Barzi, R. and Abdaless, S., eds. Governance, Accountability and Sustainable Development. Cambridge Scholars Publishing.
  • Grigore, G., Stancu, A. and Zaharia, R.M., 2013. Challenges of Integrating CSR into Curricula: An Analysis of the Romanian Educational System. In: Ahmad, J. and Crowther, D., eds. Education and Corporate Social Responsibility. Emerald Group Publishing, 223-242.
  • Grigore, G., 2011. Corporate Social Responsibility and Marketing. In: Aras, G. and Crowther, D., eds. Governance in the Business Environment. 41-58.

Conferences

  • Alniacik, U., Ahmad, J., Grigore, G. and Stancu, A., 2016. Employees and Corporate Social Responsibility: Investigating the Effect of CSR on Word-of-Mouth and Relationship Commitment. In: 5th International Conference on Social Responsibility, Ethics and Sustainable Business 6-7 October 2016 Bocconi University, Milan.
  • Bolat, E. and Samuelson-Cramp, F., 2016. Helping the world one ‘like’ at a time – The rise of the Slacktivist. In: Grigore, G., Stancu, A. and Borgonovi, E., eds. 5th International Corporate Social Responsibility Conference 6-7 October 2016 Boconni University, Milan, Italy. Boconni University, Milan, Italy: ASE Publishing, Bucharest, Romania, 12-13.
  • Grigore, G., Molesworth, M. and Baden, D., 2016. Business-NGO Relationships in Romania: Individualism, Projectization and Adiaphora in Social Responsibility. In: 14 Biennal ISMD Conference 9-11 August 2016 Lima, Peru.
  • Grigore, G., Molesworth, M. and Watkins, R., 2015. Conceptualising digital corporate social responsibility. In: 4th International Conference on Social Responsibility, Ethics and Sustainable Business 8-9 October 2015 Athens.
  • Theofilou, A. and Grigore, G., 2015. Businesses and NGOs: Their role in shaping CSR theory and practice. In: The 3rd International CSR Communication Conference 17-19 September 2015 University of Ljubljana, Slovenia.
  • Grigore, G. and Molesworth, M., 2015. The Manufacture of Emotional Drama in Corporate Social Responsibility. In: 40th Annual Macromarketing Conference - Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice 25-28 June 2015 Quinlan School of Business, Loyola University Chicago. Chicago: Macromarketing Society, 616-637.
  • Chang, S., Molesworth, M. and Grigore, G., 2015. Youtube Beauty Brands and the Dynamic Processes of Prosumption. In: 40th Annual Macromarketing Conference - Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice 25-28 June 2015 Quinlan School of Business, Loyola University Chicago. Chicago: The Macromarketing Society, 488-507.
  • Ranscombe, E., Theofilou, A. and Grigore, G., 2014. Investigating consumer scepticism towards CSR in the pharmaceutical industry. In: 3rd International Conference on Social Responsibility, Ethics and Sustainable Business 9-10 October 2014 Blanquerna Universitat Ramon Llull, Barcelona.
  • Grigore, G. and Molesworth, M., 2014. The heroes, villains and damsels in distress of social responsibly. In: 3rd International Conference on Social Responsibility, Ethics and Sustainable Business 9-10 October 2014 Blanquerna Universitat Ramon Llull, Barcelona.
  • Molesworth, M., Jenkins, J. and Grigore, G., 2014. Games People Play with Brands: Transactional Analysis and the Market. In: 39th Annual Macromarketing Conference 2014 2-5 July 2014 London, UK. 317-331.
  • Grigore, G., Molesworth, M. and Anastasios, T., 2014. ‘Instead of spreading information we’ll be spreading hope!’ Socially responsible projects in Romania as episodic, moralistic crusades. In: 13th International Conference on Social Responsibility 30 June-2 July 2014 Bradford, West Yorkshire, UK.
  • Grigore, Theofilou, A. and Watson, T., 2014. Employees as CSR advocates: The role of scepticism. In: 17th International Public Relations Research Conference 5-9 March 2014 Miami, FL, USA.
  • Watson, T., Theofilou, A. and Grigore, G., 2013. Employees as CSR ambassadors: Harnessing scepticism in times of financial uncertainty. In: Euprera Annual Congress 2013 3-5 October 2013 Barcelona, Spain.
  • Adi, A. and Grigore, G.F., 2013. Digital reflections of pharmaceutical companies and their CSR communication strategies. In: 2nd International Conference on Social Responsibility, Ethics, and Sustainable Business 2013. 5-6 September 2013 Bournemouth, UK.
  • Adi, A. and Grigore, G., 2012. Pfizer’s social media uses in Europe. In: MediAsia 2012 8-10 November 2012 Osaka, Japan.
  • Grigore, G. and Adi, A., 2012. Digital reflections of pharmaceutical companies and their CSR communication strategies. In: 2nd International Conference on Social Responsibility, Ethics, and Sustainable Business 5-6 September 2013 Bournemouth, UK.
  • Abdaless, S., Adelopo, I. and Grigore, G., 2012. Financial Crises and Corporate Governance: Understanding the Impacts on Risk Management and Accountability in the UK Local Councils. In: 2nd Organisational Governance Conference 14-15 September 2012 Rabat, Morroco.
  • Stancu, A., Grigore, G. and Roșca, M.. The Impact of Corporate Social Responsibility on Employees. In: International Proceedings of Economics Development and Research 4-6 November 2011 Kuala Lumpur. 11-17.
  • Grigore, G. and Stancu, A.. Understanding Employees Responses to Socially Responsible Business Activities: Ways to Enhance Employer`s Brand. In: 10th International Conference on Corporate Social Responsibility 18-20 May 2011 New Orleans, US.
  • Grigore, G.. University Professors` Perceptions towards Teaching Business Ethics. In: Ali, I., Grigore, G. and Ahmad, J., eds. 4th World Conference on Educational Sciences 2-5 February 2012 Barcelona, Spain.
  • Stancu, A., Grigore, G. and Cepoi, I.. Corporate Foundations and CSR Communication: Evidence from Romania. In: CSR Communication Conference 26-28 October 2011 Amsterdam, Holland.
  • Grigore, G.F., Abdaless, S. and Stancu, A.. Corporate Social Responsibility and Organisational Commitment – A Study from Romania. In: 11th International Conference on Corporate Social Responsibility 8-10 May 2012 Lahti, Finland.
  • Grigore, G. and Stancu, A.. Students Attitudes towards Cause-Related Marketing - A Study from Romania. In: CSR and Global Governance 16-18 June 2010 Zagreb, Croatia.

Reports

Scholarly Editions

  • Grigore, G., Stancu, A. and Borgonovi, E., 2016. Working Papers Series on Social Responsibility, Ethics & Sustainable Business, Volume 5. ASE Publishing.
  • Grigore, G., Stancu, A., Theofilou, A. and Acatrinei, C., 2015. Working Papers Series on Social Responsibility, Ethics & Sustainable Business, Volume 4. ASE.
  • Grigore, G., Ordeix, E., Stancu, A., Acatrinei, G., Iamandi, I.E. and Rom, J., 2014. Working Papers Series on Social Responsibility, Ethics & Sustainable Business, Volume 3. ASE, Bucharest, Romania.
  • Grigore, G., Theofilou, A., Breitbarth, T., Jackson, D., Stancu, D., Ducu, C. and Iamandi, I.E., 2013. Working Papers Series on Social Responsibility, Ethics & Sustainable Business, Volume 2. ASE, Bucharest, Romania.
  • Grigore, G., Stancu, A., Ducu, C. and Iamandi, I.E., 2012. Working Papers Series on Social Responsibility, Ethics, & Sustainable Business, Volume 1. ASE, 1st International Conference on Social Responsibility, Ethics, and Sustainable Business.
  • Grigore, G. and Crowther, D., 2011. Corporate Governance Crises: Causes, Effects and Solutions, Papers of the 1st Organisational Governance Conference. Corporate Governance Crises: Causes, Effects and Solutions, De Montfort University.

PhD Students

  • Nurist Surayya Ulfa (Digital Virtual Consumption and Commercial Enculturation among Indonesian Muslim Girls)
  • Mary Longhurst (Corporate social responsibility (CSR) communication in the UK and India: a comparative study of corporate social responsibility (CSR) communication by a sample of multi-national companies (MNCs) in India and the UK)

Profile of Teaching UG

  • Marketing Communications, Consumer Culture and Behaviour, Public Relations Tactics, Reputation in a Global Context

Grants

  • Ethical stakeholder engagement: Exploring the Relationship between Corporations and NGOs (Arthur W. Page Center, 06 Nov 2013). Awarded
  • Employees as CSR Ambassadors: The role of skepticism (Arthur W. Page Center, 22 Feb 2013). Awarded
  • Corporate Social Responsibility and its Impact on Stakeholders: A Relationship Marketing Perspective (European Social Fund, DOESEC, POSDRU/88/1.5./S/55287, 01 Oct 2009). Completed
  • Correlation of stakeholders’ bi-univocal influences with the impact of corporate social responsibility instruments in order to develop a conceptual model that creates synergy in a company (CNCSIS, National Council for Scientific Research in Higher Education, Bucharest, 01 Jan 2008). Completed

Networks

  • International Conferences on Social Responsibility, Ethics and Sustainable Business

Qualifications

  • PG Cert in Education Practice (Bournemouth University, 2014)
  • PhD in Marketing (Bucharest University of Economic Studies, 2012)
  • MA in Strategic Marketing (Bucharest University of Economic Studies, 2009)

Memberships

  • Chartered Institute of Public Relations, Member (2015-),
  • Higher Education Academy, Fellow (2014-),
  • Macromarketing Society, Member (2014-),
  • Promotional Cultures & Communication Centre, Member (2015-),
  • Social Responsibility Research Network, Member (2012-),
The data on this page was last updated at 04:06 on April 27, 2017.