Hiroko Oe

Dr Hiroko Oe

  • 01202 963535
  • hoe at bournemouth dot ac dot uk
  • Senior Lecturer in Marketing
  • Executive Business Centre EB401, Bournemouth University, 89 Holdenhurst Road, Bournemouth, BH8 8EB
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Biography

Dr. Hiroko Oe is a Senior Lecturer in Marketing at Faculty of Management, Bournemouth University. She holds a Ph.D. degree from Waseda University (Japan), MSc Regulation from the London School of Economics and Political Sciences, and BEcon from the University of Tokyo. After working for the Central Government, Japan as a policy maker and a coordinator, she moved to the academia. Her experiences include some UN activities in policy collaboration in the telecommunications field at OECD and ITU.

Her research interests are concentrated in the areas of consumer behaviour, strategic marketing, as well as a growing research interest in entrepreneurial behaviour of small and medium enterprises and strategic alliances.

Favourites

  • Liang, Y., Ghosh, S. and Oe, H., 2017. Chinese consumers' luxury value perceptions - a conceptual model. QUALITATIVE MARKET RESEARCH, 20 (2), 247-262.
  • Oe, H., 2011. A Proposal for the Development of Communication Methodology Based on "Etude". 横浜国際社会科学研究, Aug 16 (2), 179-204.
  • Oe, H., 2008. Sustainable Marketing -New Management Theory Based on Trust and Communication with Customers. DTP Publishing, Ltd.Japan.
  • Oe, H., Yamaoka, Y. and Hideshima, E., 2016. How to Support Decision Making of Local Government in Prioritising Policy Menu Responding to Citizens' Views: An Exploratory Study of Text Mining Approach to Attain Cognitive Map Based on Citizen Survey Data. 202-216.
  • Oe, H. and Yamaoka, Y., 2013. Entrepreneurship, Leadership and Communication: A Case Study of Mie Cultured Pearl Industry. In: International Symposium on Marketing, Logistics, and Business 24-26 September 2013 Nagoya, Japan.

Journal Articles

  • Liang, Y., Ghosh, S. and Oe, H., 2017. Chinese consumers' luxury value perceptions - a conceptual model. QUALITATIVE MARKET RESEARCH, 20 (2), 247-262.
  • Oe, H., 2012. "Information" and Communication in the Scope of Business Administration Studies : Bridging from Socio-Information to Interdisciplinary Fields. 社会情報学研究, 16 (2).
  • Oe, H., 2011. A Proposal for the Development of Communication Methodology Based on "Etude". 横浜国際社会科学研究, Aug 16 (2), 179-204.
  • Oe, H., 2010. Another form of non-verbal communication: showing the users' own mobile phone displays. 情報文化学会誌 17(1), 11-18, 2010-09-07, 17(1), 11-18.

Books

  • Oe, H., Yamaoka, Y. and Hideshima, E., 2016. Lecture Notes in Business Information Processing. Springer.
  • Oe, H., Mami, N., Jibu, M., Tanaka, R., Ito, Y. and Matsunaga, H., 2012. Education for Sustainable Development: From the Perspective of Social Marketing and Community Management. Tokyo, Japan: Minerva Shobou: Tokyo.
  • Oe, H., 2010. Ke-su de manabu komyuniti (Community-Case methodology). DTP Publishing, Ltd.Japan.
  • Oe, H., Oe, H. and Hirabayashi, C., 2009. Perspective for Sustainable Society: A Step towards Prosumerism (chapter 1) :in Wisdom of Design (vol.3). Yamagata, Japan: Institute of Design Philosophy, Tohoku University of Design and Art.
  • Oe, H., Oe, H., Amemiya, F. and Otsuka, T., 2008. Communication Marketing. Hakutou Shobou, Tokyo, Japan.
  • Oe, H., 2008. Sustainable Marketing -New Management Theory Based on Trust and Communication with Customers. DTP Publishing, Ltd.Japan.
  • Oe, H., 2008. Tegami (Letters) Anatomy: Communication Media Weaving Trust Among Us. Tokyo, Japan: DTP Publishing.
  • Oe, H., 2007. Sustainable Community Network. Tokyo, Japan: Nihon Community and Social Research Institute.

Conferences

  • Oe, H., Takahashi, H., Taahashi, K. and Hanyu, J., 2017. A Study of Immigrants' needs and access to medical services in the communities: An empirical analysis and discussion. In: Japanese Society of Travel Medicine 15-16 April 2017 Tokyo.
  • Liang, Y., Ghosh, S. and Oe, H., 2016. The impact of face saving value on luxury consumption: A cross-cultural comparison study of Chinese consumers in China and in the UK. In: British Academy of Management 6-8 September 2016 New Castle.
  • Liang, Y. and Oe, H., 2016. Conspicuous or inconspicuous consumption? – A comparative study of Chinese and Japanese consumers’ attitudes towards luxury brands consumption. In: Academy of Marketing 4 July-7 April 2016 New Castle, UK.
  • Oe, H., Do, H. and Yamaoka, Y., 2016. Insights into Entrepreneurial Orientation of Japanese Traditional Manufacturing SMEs. In: International Council for Small Business (ICSB) 2016 12 June-18 April 2016 NY, USA.
  • Oe, H., Yamaoka, Y. and Hideshima, E., 2016. How to Support Decision Making of Local Government in Prioritising Policy Menu Responding to Citizens' Views: An Exploratory Study of Text Mining Approach to Attain Cognitive Map Based on Citizen Survey Data. 202-216.
  • Liang, Y., Ghosh, S. and Oe, H., 2015. Value perception of luxury products: A study of Chinese consumers. In: Asia-Pacific Conference on Business and Social Sciences 2015 23-24 November 2015 Kuala Lumpur.
  • Oe, H. and Yamaoka, Y., 2015. AN EXPLORATORY STUDY OF FACTORS WHICH AFFECT PURCHASING INTENTIONS FOR LUXURY HANDBAGS IN BANGKOK. In: Asia-Pacific Conference on Business and Social Sciences 2015 23-24 November 2015 Kuala Lumpur.
  • Oe, H. and Yamaoka, Y., 2015. An exploratory study of Chinese consumer behaviour in Luxury market. In: Japan Association for Performance Excellence 2015 14 November 2015 Tokyo.
  • Liang, Y., Oe, H. and Yamaoka, Y., 2015. An exploratory study of Chinese consumer behaviour in Luxury market. In: Japan Association for Performance Excellence 2015 14 November 2015 Tokyo, Japan.
  • Oe, H. and Marchetta, M., 2015. What are the Roles and Pathways of Emotional Intelligence in the Japanese Workplace? In: British Academy of Management 7-9 September 2015 Portsmouth.
  • Oe, H., Sunpakit, P. and Yamaoka, Y., 2015. A study of factors which affect purchasing intentions of luxury handbags in Bangkok. In: British Academy of Management 7-9 September 2015 Portsmouth.
  • Oe, H. and Yamaoka, Y., 2015. A case study of the cultured pearl industry in Japan: An exploration of effective marketing action based on a collaborative learning platform led by motivated actors. In: Academy of Marketing 2015 7-9 July 2015 Limereck.
  • Oe, H., Osaki, T. and Wongsupachat, A., 2015. Is CSR a magic word?: An exploring study of consumer behaviour in cosmetic market in Thailand. In: Academy of Marketing 2015 7-9 July 2015 Limerick.
  • Oe, H. and Yamaoka, Y., 2015. A comparative study of cosmetics purchasing behaviour in Thailand: An exploring of antecedent factors of cosmetics buying action. In: Japan Association of Performance Excellence、Spring 2015 18 April 2015 Tokyo, Japan.
  • Oe, H., Kahattha, W. and Yamaoka, Y., 2014. Consumer value structure in the Thai sweets market and the pathway to a sustainable marketing strategy. In: Japan Association of Performance Excellence 22 November 2014 Tokyo.
  • Oe, H. and Yamaoka, Y., 2014. What are the antecedent factors to realise citizen satisfaction?: Prioritising the policy menu on the agenda. In: British Academy of Management 2014 8-10 September 2014 Belfast.
  • Oe, H. and Yamaoka, Y., 2014. Contribution of ‘quality management paradigm’ in the Chinese smartphone market: Investigating the antecedent factors and response to them. In: British Academy of Management 2014 8-10 September 2014 Belfast.
  • Oe, H. and Yamaoka, Y., 2014. Quality of management perspectives in the globalised era: Issues to be considered. In: Japan Association of Performance Excellence 19 April 2014 Tokyo.
  • Oe, H., 2013. A Study of the Environment of Chinese Mobile Phone and Quality of Management: Focusing on the Consumer’s Behaviour towards Smartphone Purchasing. In: Japan Associatoin for Performance Excellence 30 November 2013 Tokyo.
  • Oe, H. and Yamaoka, Y., 2013. Entrepreneurship, Leadership and Communication: A Case Study of Mie Cultured Pearl Industry. In: International Symposium on Marketing, Logistics, and Business 24-26 September 2013 Nagoya, Japan.
  • Oe, H. and Yamaoka, Y., 2013. Why Do We Fail in Policy Making in Communities?: Some Empirical Analyses Based on Residents’ Satisfaction Survey Data in Japan. In: British Academy of Management 10-12 September 2013 Liverpool.
  • Oe, H., 2013. A Case Study of the Cultured Pearl Industry in Seashore Communities in Japan: Can Mikimoto Myth Survive in the 21st Century? In: British Academy of Management 10-12 September 2013 Liverpool.

Invited Lectures

  • Policy Evaluation
  • "Social Capital and Community", Rissho University, Japan
  • "Community Business",Showa Women's University, Japan
  • ESD and Social Education in the Communities, Notre Dame Seishin University、Japan

Qualifications

  • PhD in ICT (Waseda University, 2006)
  • MSc in Regulation (London School of Economics and Political Science, 1998)

Honours

  • Best PAper Award on ‘An Investigation into the Forms of WOM Precipitated by Advertisements and Web Sites on Mobile Phones’, Journal of Information and Communication Research, Japan Society of Information and Communication Research, 27(3), pp. 117-130. (JSIS, 2010)

Memberships

  • CMI, Fellow (2016-),
  • HEA, Fellow (2016-),
The data on this page was last updated at 04:09 on August 22, 2017.