Isaac Ngugi

Dr Isaac Ngugi

  • 01202 963554
  • ingugi at bournemouth dot ac dot uk
  • Senior Lecturer (Academic) in Marketing
  • Christchurch House C211, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Biography

Dr Isaac K. Ngugi is a Senior lecturer in Marketing at the Business School, Bournemouth University. Prior to joining Bournemouth University, Isaac Worked for International and National Research Organizations, and family business. He has a PhD from Bournemouth University in UK. His research interests are in value co-creation in customer-supplier relationships and networks, Consumer Behaviour, Innovation and in Integrated Marketing Communications. This is especially in the context of food and drink industry in both consumer and business markets.

Research

Research Interests: Business relationships; Value co-creation; Consumer Behaviour; Food and drink marketing, Integrated marketing communications, Innovation.

Favourites

  • Liu, G., Chapleo, C., Ko, W. and Ngugi, I.K., 2015. The Role of Internal Branding in Nonprofit Brand Management: An Empirical Investigation. Nonprofit and Voluntary Sector Quarterly, 319-339.
  • Ngugi, I., Komo L.W. and Ritchie, G., 2013. Key success factors of small businesses. International Journal of Business and Globalisation, 11 (1), 86-100.
  • Ngugi, I.K., Johnsen, R.E. and Erdélyi, P., 2010. Relational capabilities for value co-creation and innovation in SMEs. Journal of Small Business and Enterprise Development, 17, 260-278.
  • Ngugi, I.K. and Kariuki, D.K., 2009. Correlates of Group-Membership by Small-Scale Farm Entrepreneurs in Kenya. African Journal of Business Management, 3, 1-8.
  • Ngugi, I., Liu, G. and Chapleo, C., 2013. Enhancing Supply Chain Collaboration for Small and Medium Size Enterprises through Brand Orientation Behaviour: Integration of the Relational View, Transaction Cost Economics, Strategic Network, and Signaling Theory Perspectives. In: Academy of Marketing 8-11 July 2013 Cardiff.
  • Ngugi, I.K., Johnsen, R.E. and Erdélyi, P., 2008. Relationship and Network Approach to Innovation and Capabilities Building in Small and Medium-Sized UK Organic Food and Drink Suppliers: A Literature Review. In: 24th IMP Conference 4-6 September 2008 Uppsala University, Sweden.
  • Randolph, T.F., Ngugi, I.K., Obare, G.A., Kiara, H. and Ndung'u, L.W., 2003. An economic assessment of farmer demand in Kenya for a vaccine against East Coast fever. In: 10th International Symposium for Veterinary Epidemiology and Economics (ISVEE) 17-21 November 2003 Vina del Mar, Chile. ISVEE.

Journal Articles

  • Liu, G., Chapleo, C., Ko, W. and Ngugi, I.K., 2015. The Role of Internal Branding in Nonprofit Brand Management: An Empirical Investigation. Nonprofit and Voluntary Sector Quarterly, 319-339.
  • Ngugi, I., Teck-Yong Eng, T.Y., Erdélyi, P. and Johnsen, R.E., 2013. Value Co-creation between Small and Large Firms. Journal of Business and Industrial Marketing.
  • Ngugi, I., Komo L.W. and Ritchie, G., 2013. Key success factors of small businesses. International Journal of Business and Globalisation, 11 (1), 86-100.
  • Leach, H.S., Komo, L.W. and Ngugi, I.K., 2012. Engaging Consumers through Company Social Media Websites. Computing and Information Systems Journal, 16 (2), 5-20.
  • Ngugi, I.K., Johnsen, R.E. and Erdélyi, P., 2010. Relational capabilities for value co-creation and innovation in SMEs. Journal of Small Business and Enterprise Development, 17, 260-278.
  • Ngugi, I.K. and Kariuki, D.K., 2009. Correlates of Group-Membership by Small-Scale Farm Entrepreneurs in Kenya. African Journal of Business Management, 3, 1-8.
  • Ngugi, I.K., Chiguzo, A.N. and Guyatt, H., 2004. A Cost Analysis of the Employer-Based Bednet Programme in Coastal and Western Kenya. Health Policy and Planning, 19, 111-119.

Books

  • KIT, R.T.I., MaLi, F., IIRR, I.I.O.R.R. and Ngugi, I.K., 2006. Chain Empowerment: Supporting African Farmers to Develop Markets.. Amsterdam: KIT.

Chapters

  • Ngugi, I., 2016. M-Pesa: A Kenyan Disruptive Innovation that has Received Global Attention. Strategic Marketing Cases in Emerging Economies. Springer.
  • Nyoro, J.K., Ariga, J. and Ngugi, I.K., 2007. Kenya. In: Vorley, B., Fearne, A. and Ray, D., eds. Regoverning Markets: A Place for Small-Scale Producers in Modern Agrifood Chains. Aldershot, Hamphsire, England: Gower, 163-172.
  • Nyoro, J.K. and Ngugi, I.K., 2007. A Qualitative Analysis of Success and Failure Factors of Agricultural Cooperatives in Central Kenya. In: Barret, C.B., Mude, A.G. and Omiti, J.M., eds. Decentralization and the Social Economics of Development: Lessons from Kenya. Wallingford, Oxfordshire, England: CABI.
  • English, M., Lanata, C.F., Ngugi, I.K. and Smith, P.C., 2006. The District Hospital: Economic Analysis. In: Jamison, D.T., Breman, J.G., Measham, A.R., Alleyne, G., Claeson, M., Evans, D.B., Jha, P., Mills, A. and Musgrove, P., eds. Disease Control Priorities in Developing Countries. New York: World Bank.

Conferences

  • Ngugi, I., 2015. Customer-supplier Relationships as a Mechanism for Advancing Corporate Social Responsibility and Innovation. In: African Research Group International Conference 2015 26-28 August 2015 Nairobi.
  • Ngugi, I., Liu, G. and Chapleo, C., 2013. Enhancing Supply Chain Collaboration for Small and Medium Size Enterprises through Brand Orientation Behaviour: Integration of the Relational View, Transaction Cost Economics, Strategic Network, and Signaling Theory Perspectives. In: Academy of Marketing 8-11 July 2013 Cardiff.
  • Ngugi, I.K., Johnsen, R.E., Erdélyi, P. and Eng, T.-Y., 2010. Supporting sustainability in customer-supplier relationships: Barriers for SMEs in the UK organic food industry. In: IPSERA Workshop on Sustainable Purchasing & Supply Management 16-17 September 2010 Saint Nazaire, France.
  • Ngugi, I.K., Johnsen, R.E. and Erdélyi, P., 2008. Relationship and Network Approach to Innovation and Capabilities Building in Small and Medium-Sized UK Organic Food and Drink Suppliers: A Literature Review. In: 24th IMP Conference 4-6 September 2008 Uppsala University, Sweden.
  • Randolph, T.F., Ngugi, I.K., Obare, G.A., Kiara, H. and Ndung'u, L.W., 2003. An economic assessment of farmer demand in Kenya for a vaccine against East Coast fever. In: 10th International Symposium for Veterinary Epidemiology and Economics (ISVEE) 17-21 November 2003 Vina del Mar, Chile. ISVEE.

Reports

Theses

PhD Students

  • Victor Ogunbiyi (Marketing Communications in SMEs)
  • Alice Bonansio (Success factors of Internet Marketing)

PhD Theses

  • "Value Co-Creation between SME Suppliers and Large Customers in the UK Organic Food Sector" - completed in 2011 [Fully-funded PhD studentship] (supervisor: Peter Erdelyi)

Qualifications

  • BSc (Hons) in Agribusiness Management (Egerton University, 1999)
  • Adv Cert in Economic Evaluation (London School of Hygiene and Tropical Medicince (LSHTM), 2003)
  • MSc in Agricultural Economics (Egerton University, 2002)
  • PhD in Value Co-creation in Customer-supplier Relationshi (Bournemouth University, 2011)

Honours

  • Fully-funded PhD Scholarship (Bournemouth University, 2007)

Memberships

  • Academy of Marketing, Member (2014-2015),
  • Higher Education Academy, Fellow (2014-),
  • IMP Group, Member (2008-2009),
The data on this page was last updated at 08:40 on May 24, 2017.