Why audience in not the measurement

Authors: k.stutterheim@khm.de:Stutterheim, K.

Publisher: www.kino-glaz.de

Abstract:

Why I think that talking about the audience as a measurement or an aim is a mistake when it comes to writing and directing film or time-based media? Thoughts and arguments why there is no such thing as THE audience, and why audience can't be calculated upfront, nor be seen as measurement for narrative-performative work--film, documentary, series...

http://www.kino-glaz.de/

Source: Manual