Determinants of intention to purchase over the Internet

Authors: Moital, M., Vaughan, R., Edwards, J. and Peres, R.

Journal: Anatolia

Volume: 20

Issue: 2

Pages: 345-358

ISSN: 1303-2917

DOI: 10.1080/13032917.2009.10518913

Abstract:

More than 10 years on since the launch of the Internet, there are clear differential levels of adoption of the Internet for purchasing leisure travel across countries. In some countries, such as Portugal, only a minority of travel purchasing is conducted over the Internet. This paper aims to contribute to a greater understanding of adoption of purchasing over the Internet by evaluating the determinants of intention to adopt the Internet for purchasing leisure travel. A number of variables are used to assess which factors influence intention, including the attributes of purchasing over the Internet (relative advantage and complexity), involvement, and the stage in the e-commerce adoption path. Kruskal-Wallis and logistic regression were employed and the results indicated that relative advantage, involvement and stage in the e-commerce adoption path were important predictors of the intention to purchase leisure travel over the Internet, while complexity was not.

Source: Scopus