A modified fuzzy hierarchical topsis model for hotel website evaluation
Authors: Qi, S., Law, R. and Buhalis, D.
Journal: International Journal of Fuzzy System Applications
Volume: 3
Issue: 3
Pages: 82-101
eISSN: 2156-1761
ISSN: 2156-177X
DOI: 10.4018/ijfsa.2013070105
Abstract:The performance of commercial websites is a critical issue that has a significant effect on consumers' online decision-making. This study develops and applies a fuzzy model to assess the performance of hotel websites. It presents a fuzzy decision-making approach to the evaluation of tourism website performance that integrates consumer perceptions with a hierarchical model. The model consists of a fuzzy multi-criteria procedure that weighs evaluation criteria in a hierarchy structure and defuzzifies the matrix in a simpler and more accurate way. The study's findings include a new website usefulness evaluation framework and a newly developed fuzzy hierarchical TOPSIS model. The results from applying this model indicate that the functionality and usability dimensions are equally important for hotel websites. The ranking of hotel website performance is listed in terms of usefulness, functionality, and usability. Copyright © 2013, IGI Global.
Source: Scopus
A Modified Fuzzy Hierarchical TOPSIS Model for Hotel Website Evaluation
Authors: Buhalis, D., Qi, S. and Law, R.
Journal: International Journal of Fuzzy System Applications
Source: Manual
Preferred by: Dimitrios Buhalis
A Modified Fuzzy Hierarchical TOPSIS Model for Hotel Website Evaluation.
Authors: Qi, S., Law, R. and Buhalis, D.
Journal: Int. J. Fuzzy Syst. Appl.
Volume: 3
Pages: 82-101
Source: DBLP
A Modified Fuzzy Hierarchical TOPSIS Model for Hotel Website Evaluation
Authors: Qi, S., Law, R. and Buhalis, D.
Journal: International Journal of Fuzzy System Applications (IJFSA)
Volume: 3
Issue: 3
Pages: 82-101
Abstract:The performance of commercial websites is a critical issue that has a significant effect on consumers’ online decision-making. This study develops and applies a fuzzy model to assess the performance of hotel websites. It presents a fuzzy decision-making approach to the evaluation of tourism website performance that integrates consumer perceptions with a hierarchical model. The model consists of a fuzzy multi-criteria procedure that weighs evaluation criteria in a hierarchy structure and defuzzifies the matrix in a simpler and more accurate way. The study’s findings include a new website usefulness evaluation framework and a newly developed fuzzy hierarchical TOPSIS model. The results from applying this model indicate that the functionality and usability dimensions are equally important for hotel websites. The ranking of hotel website performance is listed in terms of usefulness, functionality, and usability.
Source: RePEc