Conceptualising Customer-to-customer Value Co-creation in Tourism

This source preferred by Dimitrios Buhalis, Ivana Rihova, Miguel Moital and Mary Beth Gouthro

Authors: Rihova, I., Buhalis, D., Moital, L. and Gouthro, M.

http://eprints.bournemouth.ac.uk/21219/

Journal: International Journal of Tourism Research

The notion that tourists actively co-create value with organisations is increasingly acknowledged in tourism marketing. Yet, not much is known about the processes in play when customers co-create value with each other. This conceptual paper offers a theoretical basis for the study of customer-to-customer [C2C] co-creation in tourism contexts, while debating the epistemological assumptions of value-related research in tourism. Proposed conceptual framework posits that value is socially constructed and embedded in tourists’ social practices.

This data was imported from Scopus:

Authors: Rihova, I., Buhalis, D., Moital, M. and Gouthro, M.B.

http://eprints.bournemouth.ac.uk/21219/

Journal: International Journal of Tourism Research

Volume: 17

Issue: 4

Pages: 356-363

eISSN: 1522-1970

ISSN: 1099-2340

DOI: 10.1002/jtr.1993

© 2014 John Wiley & Sons, Ltd. The notion that tourists actively co-create value with organisations is increasingly acknowledged in tourism marketing. Yet, not much is known about the processes in play when customers co-create value with each other. This conceptual paper offers a theoretical basis for the study of customer-to-customer co-creation in tourism contexts, while debating the epistemological assumptions of value-related research in tourism. Proposed conceptual framework posits that value is socially constructed and embedded in tourists' social practices.

This data was imported from Scopus:

Authors: Rihova, I., Buhalis, D., Moital, M. and Gouthro, M.-B.

http://eprints.bournemouth.ac.uk/21219/

Journal: International Journal of Tourism Research

eISSN: 1522-1970

ISSN: 1099-2340

DOI: 10.1002/jtr.1993

The notion that tourists actively co-create value with organisations is increasingly acknowledged in tourism marketing. Yet, not much is known about the processes in play when customers co-create value with each other. This conceptual paper offers a theoretical basis for the study of customer-to-customer co-creation in tourism contexts, while debating the epistemological assumptions of value-related research in tourism. Proposed conceptual framework posits that value is socially constructed and embedded in tourists' social practices. © 2014 John Wiley & Sons, Ltd.

This data was imported from Web of Science (Lite):

Authors: Rihova, I., Buhalis, D., Moital, M. and Gouthro, M.-B.

http://eprints.bournemouth.ac.uk/21219/

Journal: INTERNATIONAL JOURNAL OF TOURISM RESEARCH

Volume: 17

Issue: 4

Pages: 356-363

eISSN: 1522-1970

ISSN: 1099-2340

DOI: 10.1002/jtr.1993

The data on this page was last updated at 04:42 on September 24, 2017.