Time to make friends: Lessons from a football fan

This source preferred by Tim Breitbarth

Authors: Breitbarth, T. and Conejo, F.

Journal: He Kitenga – 2007 University of Otago Research Highlights

Pages: 77

A trip by New Zealand football fans to the 2006 FIFA World Cup in Germany has an important message for the New Zealand tourism industry, a Department of Marketing study has shown.

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