Segmenting visitors of cultural events: The case of Christmas Market
Authors: Brida, J.G., Disegna, M. and Scuderi, R.
Journal: Expert Systems with Applications
Volume: 41
Issue: 10
Pages: 4542-4553
ISSN: 0957-4174
DOI: 10.1016/j.eswa.2014.01.019
Abstract:Market segmentation in tourism makes use of sets of powerful analytical tools for the sake of planning and managing demand-oriented policies. This paper contributes to this strand of literature by segmenting tourists visiting a cultural event. We utilize the Bagged Clustering method, a combination of traditional partitioning and hierarchical techniques, which is proven to be more effective. An ad hoc survey was conducted in 2011 among the Italian visitors of the Christmas Market in Merano, Northern Italy. A total of 802 questionnaires were collected. In discussing the results, marketing and managerial implications are stressed for both policymakers and local organizers. © 2014 Elsevier Ltd. All rights reserved.
https://eprints.bournemouth.ac.uk/23302/
Source: Scopus
Segmenting visitors of cultural events: The case of Christmas Market
Authors: Brida, J.G., Disegna, M. and Scuderi, R.
Journal: EXPERT SYSTEMS WITH APPLICATIONS
Volume: 41
Issue: 10
Pages: 4542-4553
eISSN: 1873-6793
ISSN: 0957-4174
DOI: 10.1016/j.eswa.2014.01.019
https://eprints.bournemouth.ac.uk/23302/
Source: Web of Science (Lite)
Segmenting visitors of cultural events: The case of Christmas Market
Authors: Brida, J.G., Disegna, M. and Scuderi, R.
Journal: Expert Systems with Applications
Volume: 41
Issue: 10
Pages: 4542-4553
DOI: 10.1016/j.eswa.2014.01.019
Abstract:Market segmentation in tourism makes use of sets of powerful analytical tools for the sake of planning and managing demand-oriented policies. This paper contributes to this strand of literature by segmenting tourists visiting a cultural event. We utilize the Bagged Clustering method, a combination of traditional partitioning and hierarchical techniques, which is proven to be more effective. An ad hoc survey was conducted in 2011 among the Italian visitors of the Christmas Market in Merano, Northern Italy. A total of 802 questionnaires were collected. In discussing the results, marketing and managerial implications are stressed for both policymakers and local organizers. © 2014 Elsevier Ltd. All rights reserved.
https://eprints.bournemouth.ac.uk/23302/
Source: Manual
Segmenting visitors of cultural events: The case of Christmas Market
Authors: Brida, J.G., Disegna, M. and Scuderi, R.
Journal: Expert Systems with Applications
Volume: 41
Issue: 10
Pages: 4542-4553
ISSN: 0957-4174
Abstract:Market segmentation in tourism makes use of sets of powerful analytical tools for the sake of planning and managing demand-oriented policies. This paper contributes to this strand of literature by segmenting tourists visiting a cultural event. We utilize the Bagged Clustering method, a combination of traditional partitioning and hierarchical techniques, which is proven to be more effective. An ad hoc survey was conducted in 2011 among the Italian visitors of the Christmas Market in Merano, Northern Italy. A total of 802 questionnaires were collected. In discussing the results, marketing and managerial implications are stressed for both policymakers and local organizers. © 2014 Elsevier Ltd. All rights reserved.
https://eprints.bournemouth.ac.uk/23302/
Source: BURO EPrints