The normalization of online campaigning in the web.2.0 era
Authors: Koc-Michalska, K., Lilleker, D.G., Smith, A. and Weissmann, D.
Journal: European Journal of Communication
Volume: 31
Issue: 3
Pages: 331-350
eISSN: 1460-3705
ISSN: 0267-3231
DOI: 10.1177/0267323116647236
Abstract:This article is based on a comparative study of online campaigning and its effects by country and over time, using four of the largest European Union member states (France, Germany, Poland and the United Kingdom) as a case study. Our research explores the extent of embeddedness of online campaigning, the strategic uses of the whole online environment and in particular the use of the interactive features associated with web.2.0 era. However, our research goes beyond studies of online campaigning as we also determine whether online campaigning across platforms matters in electoral terms. Our data support the normalization hypothesis which shows overall low levels of innovation but that the parties with the highest resources tend to develop online campaigns with the highest functionality. We find that there is a vote dividend for those parties which utilized web.2.0 features the most and so offered visitors to their web presence a more interactive experience.
https://eprints.bournemouth.ac.uk/23585/
Source: Scopus
The normalization of online campaigning in the web.2.0 era
Authors: Koc-Michalska, K., Lilleker, D.G., Smith, A. and Weissmann, D.
Journal: EUROPEAN JOURNAL OF COMMUNICATION
Volume: 31
Issue: 3
Pages: 331-350
eISSN: 1460-3705
ISSN: 0267-3231
DOI: 10.1177/0267323116647236
https://eprints.bournemouth.ac.uk/23585/
Source: Web of Science (Lite)
The normalization of online campaigning in the web.2.0 era
Authors: Lilleker, D., Koc-Michalska, K., Smith, A. and Weissmann, D.
Journal: European Journal of Communication
Publisher: SAGE Publications (UK and US)
ISSN: 1460-3705
DOI: 10.1177/0267323116647236
Abstract:This article is based on a comparative study of online campaigning and its effects by country and over time, using four of the largest European Union member states (France, Germany, Poland and the United Kingdom) as a case study. Our research explores the extent of embeddedness of online campaigning, the strategic uses of the whole online environment and in particular the use of the interactive features associated with web.2.0 era. However, our research goes beyond studies of online campaigning as we also determine whether online campaigning across platforms matters in electoral terms. Our data support the normalization hypothesis which shows overall low levels of innovation but that the parties with the highest resources tend to develop online campaigns with the highest functionality. We find that there is a vote dividend for those parties which utilized web.2.0 features the most and so offered visitors to their web presence a more interactive experience.
https://eprints.bournemouth.ac.uk/23585/
Source: Manual
The normalization of online campaigning in the web.2.0 era
Authors: Lilleker, D. and Koc-Michalska, K.
Journal: European Journal of Communication
ISSN: 1460-3705
Abstract:This article is based on a comparative study of online campaigning and its effects by country and over time, using four of the largest European Union member states (France, Germany, Poland and the United Kingdom) as a case study. Our research explores the extent of embeddedness of online campaigning, the strategic uses of the whole online environment and in particular the use of the interactive features associated with web.2.0 era. However, our research goes beyond studies of online campaigning as we also determine whether online campaigning across platforms matters in electoral terms. Our data support the normalization hypothesis which shows overall low levels of innovation but that the parties with the highest resources tend to develop online campaigns with the highest functionality. We find that there is a vote dividend for those parties which utilized web.2.0 features the most and so offered visitors to their web presence a more interactive experience.
https://eprints.bournemouth.ac.uk/23585/
Source: BURO EPrints