Potential Mainland Chinese Cruise Travelers' Expectations, Motivations, and Intentions
Authors: Fan, D.X.F. and Hsu, C.H.C.
Journal: Journal of Travel and Tourism Marketing
Volume: 31
Issue: 4
Pages: 522-535
ISSN: 1054-8408
DOI: 10.1080/10548408.2014.883948
Abstract:The global cruise industry is the fastest growing sector in the entire leisure market. Due to the limited development of the Chinese cruise sector and government controls on outbound travel, the cruise, especially the outbound cruise, is a new concept in China. Few studies have addressed Chinese consumers' perceptions of cruises. This study aimed to explore the preferences of potential Chinese cruisers and their expectations, motivations, and intentions in relation to taking an outbound cruise. This study also proposed and tested a conceptual framework: the Expectation, Motivation, and Intention (EMI) Model. Data were collected in Beijing and Shanghai; 242 valid responses were received. The results partially supported the proposed model. The theoretical and practical contributions of the study are discussed. Copyright © Taylor & Francis Group, LLC.
https://eprints.bournemouth.ac.uk/29741/
Source: Scopus
Potential Mainland Chinese Cruise Travelers' Expectations, Motivations, and Intentions
Authors: Fan, D.X.F. and Hsu, C.H.C.
Journal: JOURNAL OF TRAVEL & TOURISM MARKETING
Volume: 31
Issue: 4
Pages: 522-535
eISSN: 1540-7306
ISSN: 1054-8408
DOI: 10.1080/10548408.2014.883948
https://eprints.bournemouth.ac.uk/29741/
Source: Web of Science (Lite)
Potential mainland Chinese cruise travelers’ expectations, motivations, and intentions
Authors: Fan, X. and Hsu, C.H.C.
Editors: Chon, K.
Journal: Journal of Travel & Tourism Marketing
Volume: 31
Issue: 4
Pages: 522-535
Publisher: Taylor & Francis
ISSN: 1540-7306
DOI: 10.1080/10548408.2014.883948
Abstract:The global cruise industry is the fastest growing sector in the entire leisure market. Due to the limited development of the Chinese cruise sector and government controls on outbound travel, the cruise, especially the outbound cruise, is a new concept in China. Few studies have addressed Chinese consumers’ perceptions of cruises. This study aimed to explore the preferences of potential Chinese cruisers and their expectations, motivations, and intentions in relation to taking an outbound cruise. This study also proposed and tested a conceptual framework: the Expectation, Motivation, and Intention (EMI) Model. Data were collected in Beijing and Shanghai; 242 valid responses were received. The results partially supported the proposed model. The theoretical and practical contributions of the study are discussed.
https://eprints.bournemouth.ac.uk/29741/
Source: Manual
Potential mainland Chinese cruise travelers’ expectations, motivations, and intentions
Authors: Fan, D.X.F. and Hsu, C.H.C.
Journal: Journal of Travel & Tourism Marketing
Volume: 31
Issue: 4
Pages: 522-535
ISSN: 1540-7306
Abstract:The global cruise industry is the fastest growing sector in the entire leisure market. Due to the limited development of the Chinese cruise sector and government controls on outbound travel, the cruise, especially the outbound cruise, is a new concept in China. Few studies have addressed Chinese consumers’ perceptions of cruises. This study aimed to explore the preferences of potential Chinese cruisers and their expectations, motivations, and intentions in relation to taking an outbound cruise. This study also proposed and tested a conceptual framework: the Expectation, Motivation, and Intention (EMI) Model. Data were collected in Beijing and Shanghai; 242 valid responses were received. The results partially supported the proposed model. The theoretical and practical contributions of the study are discussed.
https://eprints.bournemouth.ac.uk/29741/
Source: BURO EPrints