Julie Robson

Dr Julie Robson

  • 01202 968756
  • jrobson at bournemouth dot ac dot uk
  • Associate Professor
  • Executive Business Centre EB507, Bournemouth University, 89 Holdenhurst Road, Bournemouth, BH8 8EB
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Biography

Julie specialises in financial services marketing. Her interest in this area started with her PhD on the marketing strategies of building societies. A career in the insurance industry then followed, where she worked in a range of management roles including marketing, new product development and research. During this time she also helped to develop several professional groups including the General Insurance Market Research Association (MRS) and the Financial Services Marketing Group (CIM). More recently Julie's research has been extended to include marketing within the banking, insurance, broker and Islamic finance sectors; and she has secured grants from the ESRC and HEIF to support this work. Julie is on the editorial board of the International Journal of Bank Marketing and has presented her work at both academic and practitioner events in both the UK and overseas. Julie is currently chair of the Qualifications Examination and Assessments Committee of the Chartered Insurance Institute (CII) and a past President of the Bournemouth Insurance Institute...

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Journal Articles

Chapters

  • Robson, J. and Farquhar, J., 2014. A Brave New World: Branding in Financial Services. In: Harrison, T. and Estelami, H., eds. Routledge companion to financial services marketing. Routledge, 204-218.
  • Yang, S. and Robson, J., 2012. A conceptual framework for classifying and understanding relationship marketing in schools. In: Oplatka, I. and Hemsley-Brown, J., eds. The management and leadership of educational marketing: research , practice and implications.. Emerald, 185-205.

Conferences

  • Bolat, E., Robson, J., Ashraf, S., Sit, K., Birch-Chapman, S., Memery, J. and Jackson, C., 2017. Corporate brand rehab: Diagnosing trust repair mechanisms in the service sectors. In: 3rd International Colloquium on COBIIR: Current and Future Trends, Developments and Challenges 7-8 September 2017 Middlesex Universtiy, London, UK.
  • Jackson, C., Robson, J., Bolat, E., Memery, J., Sit, J. and Ashraf, S., 2017. When brand trust is tested. In: The Visitor Economy: Strategies and Innovations 4-6 September 2017 Bournemouth University.
  • Robson, J., Memery, J., Jackson, C., Sit, K., Bolat, E., Ashraf, S. and Birch, S., 2017. Trust Me: I’m no longer a damaged brand. In: McIntyre, C., ed. 3rd international colloquium on design, brand and marketing 5 April 2017 Bournemouth University.
  • Robson, J., Waite, K. and Farquhar, J., 2016. A multi-level approach to trust-repair within a business ecosystem. In: Academy of Marketing 4 July-7 October 2016 Newcastle.
  • Robson, J. and Ashraf, S., 2016. Perceptions and use of pension savings: the case of South Asian consumers living in the UK. In: Academy of Marketing 5 July-7 October 2016 Newcastle, UK.
  • Robson, J., Ashraf, S. and Abdullrahim, N., 2016. FAITH, TRUST AND PIXIE DUST: A COMPARATIVE STUDY OF CONSUMER TRUST IN ISLAMIC BANKS. In: Academy of Marketing Science 18 May-21 October 2016 Orlando, Florida.
  • Robson, J. and Ashraf, S., 2016. The Interplay of Life Events, Religion, and Consumption in Islamic Banking. 125-126.
  • Robson, J., 2015. Promoting qualitative research: What lessons can we learn from practitioners? In: Academy of Marketing Science 12 May 2015-14 October 2016 Denver, Colorado.
  • Robson, J., 2015. The role of the salesforce in gathering customer intelligence: A view from the general insurance sector. In: Academy of Marketing 7-9 July 2015 Limerick, Ireland.
  • Ashraf, S.A.M.R.E.E.N. and Robson, J.U.L.I.E., 2014. Consumer trust in the compliance of Islamic banks. In: Academy of Marketing 7-11 July 2014 Bournemouth.
  • Robson, J. and Sekhon, Y., 2013. Can impact really have an impact? In: Academy of Marketing 9-11 July 2013 Cardiff, Wales.
  • Robson, J. and van der Heijden, H., 2012. Cognitive strategic groups: real or artefact? In: British Academy of Management 11-13 September 2012 Cardiff, Wales.
  • Abdullrahim, N., Robson, J. and Hardwick, P., 2008. Measuring the Service Quality of UK Islamic Banks. In: Academy of Marketing Conference; Reflective Marketing in a Material World 8-10 July 2008 The Robert Gordon University, Aberdeen, Scotland.
  • Ali, N., Robson, J. and Sekhon, Y.K., 2008. Internal Marketing and Customer Orientation within Small Insurance Brokers in the UK. In: Academy of Marketing Conference 2008: Reflective Marketing in a Material World 8-10 July 2008 The Robert Gordon University, Aberdeen, Scotland.
  • Su, Y., Robson, J. and Armistead, C.G., 2008. The Role of ‘Guanxi’ in Relationship Marketing: Implications for Taiwanese Banks. In: Academy of Marketing Conference 2008: Reflective Marketing in a Material World 8-10 July 2008 The Robert Gordon University, Aberdeen, Scotland.
  • Marandi, E. and Robson, J., 2008. Relationship Marketing in Consumer Markets: The Paradigm That Refused to Shift. In: Academy of Marketing Conference 2008: Reflective Marketing in a Material World 8-10 July 2008 The Robert Gordon University, Aberdeen, Scotland.
  • Bolat, E., Aroean, L. and Robson, J.. Exploring the mobile technology deployment process in a creative B2B service industry. In: Academy of Marketing Conference 2012 2-5 July 2012 Southampton, UK.
  • Yang, S. and Robson, J.. The use of discussion boards in Taiwanese students’ Higher Education decision-making process. In: Academy of Marketing Conference: Putting Marketing in its Place, 6-9 July 2009 Leeds Metropolitan University, Leeds, England..

PhD Students

  • Tim Ford, 2017. The role of co-production in strategy formation: A study of business support for small enterprises in Dorset
  • Emmanuella Ejime, 2017. Reducing psychological distance in the digital service encounters of multi-channel insurers
  • Freijya van dem Boon, 2020. Control, optimising and monetising of big data from Vehicle to Everything transport systems: legal and ethical implications and opportunities
  • Samreen Ashraf. Role of Identity and Consumer behaviour in decision making: A case of Islamic Banking in Pakistan.

Grants

  • From Compassion to Defence: Exploring Service Brands’ Trust Repair Mechanisms across Traditional and Digital Media (Academy of Marketing, 01 Aug 2017). Awarded
  • Trust repair in the service sector (BU QR, 01 Dec 2016). Awarded
  • Student adoption, use and relationship with wearable technology and telematics (Bournemouth University, URAP, 18 Jan 2016). Awarded
  • Sad Reality or Bright Future? Exploring the adoption and deployment of the Internet of Things (IoT) by UK SMART SMEs. (FACULTY OF MANAGEMENT RESEARCH INVESTMENT FUND, Bournemouth University, 22 Nov 2015). In Progress
  • Perceptions and use of pension savings: the case of South Asian consumers living in the UK (Academy of Marketing, 03 Aug 2015). Awarded
  • Creating a Financial Services cluster (HEIF4, 01 Jan 2010). Awarded
  • Accreditation of Professional Qualifications (Chartered Institute of Loss Adjusters, 01 Jan 2010). Awarded
  • Marketing in a Recession (ESRC, 01 Jan 2008). Awarded
  • South West Design Programme (Business Link, 01 Jan 2008). Awarded
  • Sharing the Flame (ESF and LSC, 01 Jan 2007). Awarded
  • Creating Excellence (Learning Lab, 01 Jan 2007). Awarded
  • Customer Satisfaction Survey (Grapevine Telecom Ltd, 01 Jan 2007). Awarded
  • SME Workshop Series 2 (Business Link, 01 Jan 2007). Awarded
  • SME Workshop Series (Business Link, 01 Jan 2006). Awarded

Public Engagement & Outreach Activities

  • Rebuilding trust after a scandal. CII CPD event for Insurance Practitioners
  • BU Festival of Learning event – Lies and scandals: whatever happended to trust?
  • The Love of Money. Talk to PROBUS

Qualifications

  • Associate Chartered Insurance Institute in Insurance (Chartered Insurance Institute, 1993)
  • PG Dip in Academic Practice (Bournemouth University, 2007)
  • BA (Hons) in Business Studies (Staffordshire University, 1995)
  • PhD in Marketing Financial Services (Building Societies) (Plymouth University, 1991)

Honours

  • Annual President’s award. This is a highly prestigious award typically awarded to an insurance practitioner for their notable career and outstanding contribution to insurance. I am the first academic to receive this prize. http://www.localinstitutes.cii.co.uk/bournemouth/home/about-us/news/2016/past-president-bournemouth-university-academic-wins-prestigious-award/ (Chartered Insurance Institute, 2016)
  • • Awarded best paper in track. Academy of Marketing Conference 2012 for paper by E Bolat, L Aroean, J Robson - Exploring the mobile technology deployment process in a creative B2B service industry. (Academy of Marketing, 2012)
  • • Awarded Outstanding Author Contribution Award at the Emerald Literati Network Awards for Excellence for book chapter by S Yang/J Robson (2012) - A conceptual framework for classifying and understanding relationship marketing in schools. In The management and leadership of educational marketing: research, practice and implications. Editors: Oplatka I, Hemsley-Brown J. EMERALD. (Emerald, 2012)

Memberships

  • Academy of Marketing, Member,
  • Chartered Institute of Marketing (MCIM), Member,
  • Chartered Insurance Institute (ACII), Associate,
The data on this page was last updated at 04:08 on November 24, 2017.