Keith Wilkes

Professor Keith Wilkes

  • 01202 961526
  • kwilkes at bournemouth dot ac dot uk
  • Dean of the Faculty of Management
  • Dorset House D139, Talbot Campus, Fern Barrow, Poole, BH12 5BB
Back to top


Following many years in a senior management role at BU I have stepped down from from my role as Executive Dean of the Faculty of Management. My research focuses on tourism development, visitor attractions, heritage management and tourism education and I have been actively involved in cultivating the next generation of tourism researchers within the Faculty. Past PhD students have investigated nature-based tourism, visitor motivation and behaviour at garden attractions and World Heritage Sites, such as Thailand and The Jurassic Coast. Further PhD topics include post-conflict tourism, the social impacts of the 2008 UEFA Championship, urban regeneration and the 2012 Olympics and the values of UK heritage providers and consumers.

As a long-standing member of the Association for Tourism in Higher Education (ATHE) Executive Committee and a Quality Assurance Agency Subject Specialist Reviewer I have been involved in the development of tourism education both in the UK and globally for over 30 years...


Journal Articles



  • Richards, S. and Wilkes, K., 2014. Tourism in England: London 2012 olympic games and beyond. European Tourism Planning and Organisation Systems: The EU Member States. 28-43.
  • Reddy, M.V. and Wilkes, K., 2012. Tourism and sustainability: Transition to a green economy. Tourism Climate Change and Sustainability. 3-23.
  • Fox, D., Edwards, J. and Wilkes, K., 2010. Employing the ‘grand tour’ approach to aid understanding of garden visiting. In: Richards, G. and Munsters, W., eds. Cultural Tourism Research Methods. Wallingford, Oxon: CABI, 75-86.
  • Wilkes, K. and Richards, S., 2008. Attraction Failure and Success. In: Fyall, A., Garrod, B., Leask, A. and Wanhill, S., eds. Managing Visitor Attractions. 2nd ed.. Oxford: Elsevier/Butterworth-Heinemann, 39-58.
  • Wilkes, K., Brown, B., Rowe, J., Shobrook, I., Tunbridge, S. and Hanson, J., 2004. Designing the future: partnerships in practice. In: Brennan, L. and Gosling, D., eds. Making foundation degrees work: nine case studies reflecting the experience of SEEC institutions of implementing foundation degrees. London: SEEC, 101-124.


  • Reddy, M.V. and Wilkes, K., 2015. TOURISM IN THE GREEN ECONOMY Rio to post-2015. 3-31.
  • Curtin, S.C. and Wilkes, K., 2007. Designing and Co-creating Memorable Wildlife Experiences: The Role of the Tour Leader. In: Extraordinary Experiences Conference:managing the consumer experience in hospitality, leisure, sport, tourism, retail and events 3-4 September 2007 Bournemouth, England.
  • Ohmann, S., Wilkes, K. and Jones, I., 2007. Effects of Sport Tourism Eevents on Host Cities: The Perceived Social Impacts of the 2006 FIFA World Cup in Munich (Germany). In: Event Tourism: Enhancing Destinations and the Visitor Economy 10-11 January 2007 Bournemouth University.
  • Sadd, D., Dickinson, J.E., Jones, I. and Wilkes, K., 2007. London 2012: Will it be Regeneration or Renaissance? In: ACEM 2007: Re-eventing the City: Events as Catalysts for Change 11-12 July 2007 Melbourne, Australia.
  • Sadd, D., Dickinson, J., Jones, I. and Wilkes, K., 2007. London 2012: Will it be Regeneration or Rejuvenation? In: ACEM 4th International Event Research Conference & 2nd International Event Education & Research Network Australasia 10-13 July 2007 Melbourne, Australia. Sydney: Australian Centre for Events Management.
  • Daengbuppha, J., Hemmington, N. and Wilkes, K., 2004. Using grounded theory approach: theoretical and practical issues in modelling heritage visitor experience. In: New Zealand Tourism and Hospitality Research Conference 8-10 December 2004 Victoria University of Wellington, New Zealand..
  • Curtin, S.C. and Wilkes, K., 2004. Typologies, Issues and Management Dilemmas of British Wildlife Tour Operators. In: Tourism: State of the Art II Conference 27-30 June 2004 University of Strathclyde, Glasgow.
  • Hanson, J., Brown, B. and Wilkes, K., 2003. SMEs, work-based learning and foundation degrees: challenges and opportunities. In: Credit, Work-Related and Work-Based Learning and Foundation Degrees. SEEC Annual Residential Conference 4-5 September 2003 Harrow, UK.
  • Wilkes, K., 2003. Foundation degrees and tourism education: experiences from a pilot project in South West England. In: Educating for Tomorrow's Tourism 10-12 October 2003 Ohrid, Macedonia..
  • Wilkes, K., Hanson, J. and Brown, B., 2003. Credit, work-related and work-based learning and foundation degrees. In: SEEC Annual Conference 4-5 September 2003 University of Westminster, London..
  • Wilkes, K., 2002. FdAs in Tourism: The South-West Experience. In: ATHE Annual Conference: Quality in Tourism in HE 5-6 December 2002 Earth Centre, Denaby Main, Doncaster, England.


  • BA (Hons) in Geography (1973)
  • PhD in Geography (1978)


  • Association for Tourism in Higher Education, Executive Committee (1999-2016),
  • Royal Geographical Society, Fellow (-2016),
  • The Tourism Society, Fellow (-2016),
The data on this page was last updated at 04:08 on June 22, 2017.