Niels Frederik Lund

Niels Frederik Lund

  • 01202 961197
  • nlund at bournemouth dot ac dot uk
  • Lecturer in Events & Leisure Management
  • Dorset House D114, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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I have been employed in the tourism industry for several years; specifically working for tour operators in China and Denmark. I have also worked with destination development, branding and marketing in Lithuania, China and Denmark. Previously, I have been a tourism lecturer at University of Surrey, and a marketing and tourism lecturer at Copenhagen Business School. I have also had recurring visiting lecturer roles at masters level in Ecuador and Germany. The topic of my PhD is destination branding in social media through storytelling.

Journal Articles


  • Lund, N., 2017. The power of co-creative story-telling in narratives of place: An account of VisitDenmark's social media practices to build alliances with storytellers. In: Dianne Dredge and Szilvia Gyimóthy, eds. Building our stories: Co-creating tourism futures in research, practice and education 21-22 August 2017 Copenhagen. Copenhagen: Aalborg University, 115-116.
  • Lund, N., Cohen, S.A. and Scarles, C., 2015. The power of storytelling in social media. In: Munar, A.M., Pernecky, T. and Vahr, T., eds. 2nd Tourism Postdisciplinarity Conference: Freedom. Art. Power 22-24 June 2015 Copenhagen. Copenhagen: Copenhagen Business School, 1-67.
  • Lund, N.F., 2015. The Mediation of Tourism Experiences through Storytelling in Social Media: How DMOs Can Utilise Consumer Storytelling in Their Brand Narratives. In: Fuchs, M., Höpken, W., Xiang, Z. and Mariussen, A., eds. ENTER 3-8 February 2015 Lugano, Switzerland. Lugano, Switzerland: Enter, 27-34.
  • Lund, N.F., 2012. The application of the Hollywood Storytelling formula to destination marketing. In: Richards, V., ed. The Destination Branding & Marketing IV 5-7 December 2012 Cardiff. Cardiff: The Destination Branding & Marketing IV Conference proceedings, 199-209.

Profile of Teaching PG

  • Contemporary event marketing

Profile of Teaching UG

  • Event design and performance


  • BA (Hons) in History with Politics (University of Central Lancashire, 1997)
  • MA in History with film and TV (Aarhus University, Denmark, 2002)
  • MBA in International Tourism Management (Bremen University of Applied Sciences, 2011)
The data on this page was last updated at 04:10 on January 22, 2018.