I am currently a PhD Researcher. I joined Bournemouth University in 2012, having gained an MSc in Psychological Research Methods at Birkbeck, University of London in 2011, and a BSc (Hons) Psychology with the Open University in 2008.

My background experience includes senior management roles in fast-moving consumer goods (FMCG) marketing organizations (Imperial Tobacco, and Tambrands) in the UK, US, and Europe from 1969 to 1986. In 1986 I co-founded, part-owned and as Executive Vice President ran Benchmark Inc., a corporate and packaging design company, with offices in New York, NY, Cincinnati, OH, and Santa Rosa, CA. From 1990 I ran a business consultancy in the UK: main clients included ICI Autocolor (setting up a sales force across 5 European markets), Prudential (market research for Cwmbran Shopping Centre), and ABC Direct (company doctor, interim MD). Most recently, in 1992, I co-founded, part-owned and as Publisher/MD ran Lifecycle Marketing Ltd, a publishing/database company, aimed at creating consumer databases around life-stage events, e.g... Emma’s Diary (pregnancy guide in association with the Royal College of General Practitioners), Married Life (published in association with the Home Office), Scamp’s Diary (pet ownership, publish in association with the British Small Animals Veterinary Association), and Keep our Children Safe (published in association with the Home Office). I sold the company to the TNT Group in 2003 and decided to further my education.