Martin Robertson

Dr Martin Robertson

  • 01202 962241
  • robertsonm at bournemouth dot ac dot uk
  • Senior Lecturer in Events Management
  • Dorset House D122, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Biography

Martin Robertson is profoundly interested in ensuring high quality learning & teaching environments; & has success in designing, leading and teaching multiple undergraduate and postgraduate course units and degree programmes (UK and in Australia). High quality is also present in the research he undertakes: evidenced in his PhD, ‘Sustainable festivals and events – an inquiry of leadership and futures’, and the research work that precedes & proceeds this.

His concern for teaching and learning excellence has been successfully applied over the last 20 years as an academic: as a faculty wide Director (3 yrs) and 14 yrs as Programme leader (Bachelor of Business (Hons), BA Event Management, Tourism & Event Management, BA (Hons) Tourism Management, BA (Hons) Festival & Leisure Management)

Martin’s involvement in academic quality assurance has seen him sit at an executive capacity on a number of related university wide councils (UK & Australia). He has also been as active contributor to national (UK) & state (Victoria, Australia) academic standards...

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Research

Martin's research focuses primarily on festivals and sports event impacts, futures, leadership and professionalism. Research has predominantly been linked to grants/ awards or consultancy projects.

Awards/ Grants (abbreviated)

Director - Developing a Socio & Cultural Evaluation Tool for Festival and Events (University Award); Building a model for co-operative rural destination branding: Niche Sporting Events in the rural environment (Case study: UCI World Mountain Bike Championship) (Faculty award); Testing hypothesis & the creation of an arts festival sponsorship attribute matrix (Faculty award); Festivals and Events: Beyond Economic Impact Research (Faculty award): The Influence of Festivals on the image and representation of Edinburgh - paths towards cultural and economic evaluation of the Festival City (Faculty award)

Consultancy

2012, Team member ‘Investigating Ambassador Programs: Motives for Bidding for International Meetings and Events Bureaus’. Commissioned by ICCA. Presented Project for research team at 51st ICCA Congress (2012) Puerta Rica.

2007, Co-Leader – Visitor Analysis (exit poll), Agriscot – National Farm Business Event Commissioned by Agriscot (Edinburgh, UK); 2006, Leader - Visitor Analysis and Economic Impact Assessment, Gardening Scotland, nr Edinburgh, Scotland (3 day event), Rural Projects and Partners; 2006, Leader - Sponsorship and Funding Program, Rural Projects and Partners; 2005, Leader - Visitor Analysis and Economic Impact Assessment, Gardening Scotland, nr Edinburgh, Scotland (3 day event), Rural Projects and Partners; 2004, Team member - Economic impact assessment, Cycle Tour of Scotland - Napier University Institute of Employment Research/ EventScotland; 2003, Leader - Economic and Promotion Impact Assessment, Great Adventure Race 20, Loch Lomond Shores Partners & Event Scotland.

Favourites

Journal Articles

  • Lockstone-Binney, L., Holmes, K. and Robertson, M., 2015. Introduction: Events in society. Event Management, 19 (4), 429-431.
  • Robertson, M., Yeoman, I., Smith, K.A. and Mcmahon-Beattie, U., 2015. Technology, society, and visioning the future of music festivals. Event Management, 19 (4), 567-587.
  • ROBERTSON, M. and Yeoman, I., 2014. Signals and Signposts of the future: Literary Festival Consumption in 2050. Tourism Recreation Research, 39 (3), 321-342.
  • Robertson, M., Darby, P. and Newland, B., 2014. An exploration of a niche sport event’s role in visitors’ perception of a rural destination: the case of the UCI Mountain Bike World cup. International Journal of Sport Management, 15 (2), 193-218.
  • Lockstone-Binney, L., Whitelaw, P., Robertson, M., Junek, O. and Michael, I., 2014. The Motives of Ambassadors in Bidding for International Association Meetings and Events. Event Management, 18 (1), 65-74.
  • Robertson, M., Junek, O. and Lockstone-Binney, L., 2014. Introduction: Professionalization and event management. Event Management, 18 (1), 1-3.
  • Lockstone-Binney, L., Robertson, M. and Junek, O., 2013. Emerging knowledge and innovation in event management. International Journal of Event and Festival Management, 4 (3), 176-178.
  • Baum, T., Lockstone-Binney, L. and Robertson, M., 2013. Event Studies: finding fool’s gold at rainbow’s end? International Journal of Event and Festival Managment, 4 (3), 179-185.
  • Robertson, M., Junek, O. and Lockstone-Binney, L., 2012. Is This for Real? Authentic Learning for the Challenging Events Environment. Journal of Teaching in Travel and Tourism, 12 (3), 225-241.
  • Ensor, J., Robertson, M. and Ali-Knight, J., 2011. Eliciting the dynamics of leading a sustainable event: Key informant responses. Event Management, 15 (4), 315-327.
  • Robertson, M., Rogers, P. and Leask, A., 2009. Progressing socio-cultural impact evaluation for festivals. Journal of Policy Research in Tourism, Leisure and Events, 1 (2), 156-169.
  • Robertson, M. and Rogers, P., 2009. Festivals, cooperative stakeholders and the role of the media: A case analysis of newspaper media. Scandinavian Journal of Hospitality and Tourism, 9 (2-3), 206-224.
  • Carlsen, J., Ali-Knight, J. and Robertson, M., 2008. Access: A Research Agenda for Edinburgh Festivals. Event Management: an international journal, 11 (1), 3-12.
  • Carlsen, J., Robertson, M. and Ali-Knight, J., 2007. Introduction: Festivals and events: Beyond economic impacts. Event Management, 11 (1-2), 1-2.
  • Ensor, J., Robertson, M. and Ali-Knight, J., 2007. The Dynamics of Successful Events - The Experts' Perspective. Managing Leisure, 12 (3), 223-235.
  • Robertson, M., Chambers, D. and Frew, E., 2007. Events and Festivals: Current Trends and Issues. Managing Leisure, 12 (2/3), 99-101.

Books

  • The Future of Events and Festivals. Oxon, UK: Routledge.
  • International Perspectives of Festival and Events. Elsevier Publications.
  • Ali-Knight, J., Robertson, M., Fyall, A. and Ladkin, A., 2008. International perspectives of festivals and events: Paradigms of analysis.
  • Events and Festivals: Current Trends and Issues. Oxon, UK: Routledge.
  • Sporting Events and Event Tourism: impacts, plans and opportunities. Eastbourne, UK: Leisure Studies Association.
  • Festival and Events Management: an international arts and culture perspective. Oxford: Butterworth-Heinemann.
  • Managing tourism in cities: policy, process and practice. Chichester: John Wiley and Sons Ltd.

Chapters

  • Robertson, M., 2016. Expert opinion - Trends and future of events. In: Getz, D. and Page, S., eds. Event studies: theory, research and policy for planned events. Routledge, 41-43.
  • Robertson, M., 2015. Expert interview - research and event management. In: Aicher, T., Paule-Kobam, A. and Newland, B., eds. Sport Facility and Event Management. Burlington, USA: Jones and Barlett Learning.
  • Yeoman, I., Robertson, M. and Wheatley, C., 2015. Cognitive map(s) of event and festival futures. In: Yeoman, I., Robertson, M., McMahon-Beattie, U., Backer, E. and Smith, K., eds. The future of events and festivals. Oxon: Routledge, 271-313.
  • ROBERTSON, M., Yeoman, I., Robertson, M. and McMahon-Beattie, U., 2015. Scenarios for the future of events and festivals: Mick Jagger at 107 and Edinburgh Fringe. In: Yeoman, I., Robertson, M., McMahon-Beattie, U., Backer, E. and Smith, K., eds. The Future of Events and Festivals. Oxon, UK: Routedge, 36-50.
  • ROBERTSON, M. and Brown, S., 2015. Leadership and visionary futures: future proofing festivals. In: Yeoman, I., Robertson, M., McMahon-Beattie, U., Backer, E. and Smith, K., eds. The Future of Events and Festivals. Oxon, UK: Routledge, 219-234.
  • ROBERTSON, M. and Lees, G., 2015. eScaping in the city, retailvents in socio-spatially managed futures. In: Yeoman, I., Robertson, M., McMahon-Beattie, U., Backer, E. and Smith, K., eds. The Future of Events and Festivals. Oxon, UK: Routledge, 251-265.
  • Gambaro, L., Stewart, K. and Waldfogel, J., 2014. Introduction. An Equal Start?: Providing Quality Early Education and Care for Disadvantaged Children. 1-28.
  • Robertson, M. and Wardrop, K., 2012. Festivals and events, government and spatial governance. The handbook of events. Routledge, 489-506.
  • Yeoman, I., Robertson, M. and Smith, K., 2012. A futurist’s view on the future of events. The handbook of events. Routledge, 507-525.
  • Robertson, M., 2008. Destination, image and development. International Perspectives of Festivals and Events: Paradigms of Analysis. 1-2.
  • Ensor, J., Robertson, M. and Ali-Knight, J., 2008. The dynamics of successful events – the experts’ perspective. In: Robertson, M. and Frew, E., eds. Event and Festivals - Current Trends and Issues. Oxon, UK: Routledge, 122-134.
  • Smith, M., Carnegie, E. and Robertson, M., 2006. Juxtaposing the timeless and the emphemeral: staging festivals and events at world heritage sites. Managing World Heritage Sites. Butterworth-Heinemann, 110-124.
  • Wardrop, K. and Robertson, M., 2004. Case Study of Edinburgh’s Winter Festivals. In: Yeoman, I., Robertson, M., Ali-Knight, J. and McMahon-Beattie, U., eds. Festival and Events Management: an international arts and culture perspective,. Oxford, UK: Butterworth-Heinemann, 346-357.
  • Ali-Knight, J. and Robertson, M., 2004. Introduction to Arts, Culture and Leisure. In: Yeoman, I., Robertson, M., Ali-Knight, J., McMahon-Beattie, U. and Drummond, S., eds. Festival and Events Management: an international arts and culture perspective. Oxford, UK: Butterworth-Heinemann, 3-13.
  • Robertson, M., 2004. Visitor Management for Festivals and Events. Festival and Events Management: an international arts and culture perspective. Butterworth-Heinemann, 65-79.
  • Robertson, M. and Wardrop, K., 2004. Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing. In: Yeoman, I., Robertson, M., Ali-Knight, J., McMahon-Beattie, U. and Drummond, S., eds. Festival and Events Management: an international arts and culture perspective. Oxford, UK: Butterworth-Heinemann.
  • Robertson, M., 2004. Sport and Leisure Narrative. In: Yeoman, I. and McMahon, B., eds. Sport & Leisure Operations Management. Thomson Learning, 12-27.

Conferences

  • Jackson, C., sadd, D., Hecquet, J., Marques, L., Robertson, M. and Gouthro, M., 2015. Creative approaches to learning. In: Creative Risk 15-16 July 2015 Falmouth University.
  • Lees, G., Morrison, A. and Robertson, M., 2014. Duplication of Purchase Law in Sport Event Markets: New Zealand case study. In: Australian & New Zealand Marketing Academy (AMZMAC) Annual Confernce 1-3 December 2014 Griffith University. 218-225.
  • Yeoman, I., Robertson, M., McMahon-Beattie, U. and Musarurwam, N., 2012. The Future of Music Festivals: Play, Technology and Glastonbury 2050. In: International Conference on Tourism and Events: Opportunities, Impacts and Change 20 June 2012 Belfast. Belfast: University of Ulster, 347-354.
  • Robertson, M., 2012. Festivals, governance and sustainability: the Director at the research crossroad. In: International Conference on Tourism and Events: Opportunities, Impacts and Change 20 June 2012 Belfast. Belfast: University of Ulster, 295-303.
  • Robertson, M., 2010. Cultural and festive activity as brand salience for the creative city destination: case study UNESCO City of Lite. In: CAUTHE Conference 8 February 2010 Hobart Tasmania. Hobart Tasmania: CAUTHE, 1229-1233.
  • Robertson, M. and Rogers, P., 2008. Paths Towards Sustainability: Social Cultural Evaluation of Festivals in Rural and Non-Urban Areas, an Analysis of Media Interpretations. In: International Conference for Sustainable Tourism and Spirit of Hospitality in the Alpine Environment 18 June 2008 Italy. Italy: Review of Tourism Research.
  • Robertson, M. and Rogers, P., 2008. Media Framing and the Perception of the Impacts of Festivals and Events in Rural and Urban Fringe Areas: A Case Study Analysis of Newspaper Coverage. In: International Tourism and Media Conference 24 November 2008 Melbourne. Melbourne: LaTrobe University, 43-45.
  • Robertson, M. and Darby, P., 2007. The Rurban Interface investigating the potency of niche sport events as brand narrative for destinations: Case Study: UCI Mountain Bike World Cup, Fort William, Scotland. In: International Event Research Conference 11 July 2007 Melbourne. Melbourne: Victoria University, 1-14.
  • Carlsen, J., Ali-Knight, J. and Robertson, M., 2007. Access: Developing a research agenda for Edinburgh festivals and events. In: International Event Research Conference 11 July 2007 Melbourne. Melbourne: Victoria University.

Reports

  • Lockstone-Binney, L. and Robertson, M., 2014. Developing a standard instrument to assess intangible event outcomes from the Ambassador Perspective (pt 2). ICCA.
  • Lockstone-Binney, L., Whitelaw, P., Robertson, M., Foo, M. and Michael, I., 2012. Investigating Ambassador Programs: Motives for Bidding for International Meetings and Events Bureaus. ICCA.
  • Robertson, M., Leask, A., Ali-Knight, J. and Carlsen, J., 2008. Developing a Socio & Cultural Evaluation Tool for Festival and Events. Edinburgh Napier University.

PhD Students

  • Micaela Spiers (The influence of adolescents on family vacation choices)

Profile of Teaching PG

  • 1 Masters by Research (MPhil equivalent) (Principal Supervisor)
  • 2 MBA Dissertations supervised to completion
  • 14 Master degree level dissertations supervised to completion
  • Contemporary Business Research (unit developer, coordinator, lecturer); Producing Creative Events (unit developer,coordinator, lecturer); International Festival and Event Management (unit developer, coordinator, lecturer); Marketing International Festivals and Events (unit developer for UK & Hong Kong versions, respectively, coordinator, lecturer; Case Studies in International Tourism (unit developer, coordinator, lecturer); Sustainable Tourism Development (unit developer, coordinator, lecturer).

Profile of Teaching UG

  • 28 Honours Dissertations Supervised to completion
  • Strategy & Change Management (Tutor), Event Management (Live Event) (unit leader, lecturer): International Event Management (unit coordinator, lecturer): Event Creation & Design (unit developer, coordinator, lecturer); Business Events (unit developer, coordinator, lecturer); Meetings, Conventions & Events (unit lecturer/tutor); Honours Thesis (unit developer, coordinator, lecturer), Introduction to Events (unit lecturer/tutor); Comparative Studies in Leisure (unit developer, coordinator, lecturer); Leisure Politics & Planning (unit developer, coordinator, lecturer); Facilities Planning for TH&L (unit leader, lecturer):; Sustainable Tourism Development (unit leader, lecturer):, Destination Management & Planning (unit leader, lecturer); Strategic Marketing in Tourism (unit developer, coordinator, lecturer); Leisure Principles (unit developer, coordinator, lecturer); Urban Tourism (unit developer).

Invited Lectures

  • Researching Festival Economy Seminar Series, City University, London
  • Public Tourism Seminar presentation hosted by Victoria University, Wellington, New Zealand
  • UNESCO City of Literature: Creative Collateral and Cultural Evaluation of Festivals: Edinburgh and Melbourne Presentation
  • ICCA Congress 2013
  • Feb 23, 2014 'The Future of Major Events' at conference 'Tourism in Tomorrow's World' hosted by Qatar Tourism and Stenden University, Qatar (Renaissance Hotel)

External Responsibilities

  • b-side Festival, Director (Board of Governors) (2016-), http://b-side.org.uk/
  • Edinburgh Chamber of Commerce, Member of Tourism Mission (to East Europe) (2006-2007)
  • Council for Australasian Tourism & Hospitality Education, Co-Chair, Event Studies Special Interest Group (2015-2017), http://cauthe.org/services/special-interest-groups/event-studies/
  • Tourism Futures, Editorial Board Member (2015-), http://www.emeraldinsight.com/loi/jtf#
  • International Journal of Event and Festival Research, Editorial Advisory Board Member (2009-), http://www.emeraldinsight.com/journal/ijefm
  • Event Management - an international journal, UK Regional Editor (2016-), http://www.cognizantcommunication.com/journal-titles/event-management
  • Tourism Society Scotland, Secretary (2002-2005)
  • Scottish Executive - Scottish Tourism Framework for Action, Group Member (2003-2004)
  • Association of Event Management Educators (AEME), Founding Committee Member (2004-2008)
  • Service Skills Victoria, Contributed to Service Skills Victoria development (2008-2009)
  • Yarraville Arts Festivals, Management Committe Member (2008-2011)
  • National Sustainable Events - Key Forum (Sustainability Victoria), Forum Member (2009-)
  • Arts & Cultural Matters - City of Maribyrnong Council (Victoria), Advisory Committee Member (2010-)
  • CTSR Representative (Temporary) on Victoria Events Industry Council, University Representative (2010-)
  • Western Melbourne Tourism, Committee Member (Representing the Univeristy) (2012-2015)
  • Victoria University, Melbourne, Honorary Fellow (research) (2015-2017)
  • Council for Australian University Tourism & Hospitality Education, Associate (2008-2016)
  • University of Highlands & Islands, Advisor - BA Tourism Management (2004-)
  • Glasgow Caledonian University, Examiner (BA Tourism Management/ Tour & Int' Tr) (2006-2008)
  • Buckinghamshire New University, Adviser - BA (Hons) Event & Festival Management (2009-)
  • Leeds Metropolitan University, Adviser - BSc (Hons) Sports Events Mananagment (2011-2012)
  • Flinders University, Adelaide, External Examiner (Master of Tourism) (2014-)

Public Engagement & Outreach Activities

  • B-side Festival (Board of Directors)

Conference Presentations

  • Event Futures – Innovation, Creativity, Collaboration (AEME 2017), Review of transformative festival leadership – a learning and teaching discussion, 5 July 2017, Cardiff Metropolitan University, Cardiff, UK
  • Association of Event Management Educators (AEME) 2016 Forum, ‘A game of two halves: the value of field trips in event management education. Case studies of Dublin & Lisbon’, 13 July 2016, Derby University, Derby
  • Association of Event Management Education (AEME) 2015 Forum, Creative Approaches to Teaching at Bournemouth University, 15 July 2015, Falmouth University, Falmouth
  • Advancing Event Research Seminar Series (Victoria University), Bringing down the fourth wall: co-creation of event performance & space, 3 July 2014, Victoria University (Melbourne)
  • LSA 2015 Creating Leisure, Visioning the future city - a discussion on the narrative of sustainability through events and festivals, 7 July 2015, Bournemouth University
  • 20th Annual Conference – Council for Australian University Tourism and Hospitality Education, Cultural and festive activity as brand salience for the creative city destination: case study UNESCO City of Literature’, 8 February 2010, Hobart, Tasmania, Australia
  • Global Events Congress IV: Festivals & Events Research: State of the Art., The dynamics of sustainable events – the experts’ perspective, 14 July 2010, Leeds, UK
  • 7th Atlas business tourism conference, Business tourism education in times of changes, Capacity enrichment and merit enhancement in Business Event Education, 14 November 2010, Lisbon-Cascais-Sintra, Portugal
  • Australia and New Zealand Association of Leisure Studies 10th Biennial Conference, Role of Awards in Enhancing Professionalisation in Event Management, 6 December 2011, Dunedin, New Zealand
  • Australia and New Zealand Association of Leisure Studies 10th Biennial Conference, The Future of Events: The Issue of Professionalism, 6 December 2011, Dunedin, New Zealand
  • International Conference on Tourism and Events: Opportunities, Impacts and Change, Festivals, governance and sustainability: the Director at the research crossroad’, 20 June 2012, Belfast
  • LSA 2014, Mountain Bike Sport Tourism: Mediating Space and Visitor Perception – A case study’, 6 July 2014, Hamilton, UK
  • Global Events Congress 1V,, Seeing the future of events and festivals as a conceptual framework, 9 July 2014, Adelaide, Australia
  • Global Events Congress 1V, Doing the right thing? Festival leadership and sustainability: the case of literary events, 9 July 2014, Adelaide, Australia
  • Global Events Congress 1V, Developing a standard instrument to assess intangible event outcomes from the Ambassador perspective, 9 July 2014, Flinders University, Adelaid
  • ANZMAC 2014, Duplication of Purchase Law in Sport Event Markets: New Zealand case study, 1 December 2014, Brisbane

Qualifications

  • PhD in Sustainable festivals & event - leadership futures (Edinburgh Napier University, 2016)
  • MA in Leisure Policy & Practice (Heriot Watt University, 1992)
  • BA (Hons) in Politics & Modern History (University of Manchester, 1989)
  • FHEA in Learning and Teaching in Higher Education (Higher Education Academy, 2003)
  • PGCE in PGCHE 1 & 2 (South Bank University, 1996)

Honours

  • Fellow (Higher Education Academy (HEA), 2003)
  • Highly Commended award for Business Events Communication (Business Events Council of Australia, 2010)
  • Australian Events Awards (Best Education or Training Programme, 2010)
  • Victoria University (Award for Teaching Excellence, 2011)
  • Honorary Fellow (Victoria University, College of Business, 2015)

Memberships

The data on this page was last updated at 04:06 on August 22, 2017.