Martin Robertson

Dr Martin Robertson

  • 01202 962241
  • robertsonm at bournemouth dot ac dot uk
  • Senior Lecturer in Events Management
  • Dorset House D122, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Biography

Martin Robertson is profoundly interested in ensuring the best learning & teaching environment for students. This desire for quality has been paramount in his success in designing, leading and teaching multiple undergraduate and postgraduate course units and degree programmes (in the UK and in Australia). It is also present in the research he undertakes. His PhD, ‘Sustainable festivals and events – an inquiry of leadership and futures’, is example of this.

Martin’s concern for teaching and learning excellence has been successfully applied in his roles over the last 20 years as an academic, with 14 of those years leading degree programmes, both as a faculty wide Director (3 yrs) and 14 yrs as Programme leader (Bachelor of Business Hons, Event Management, Tourism & Event Management, Tourism Management, Festival & Leisure Management)

Martin’s involvement in academic quality assurance has seen him sit at an executive capacity on a number of related university councils (UK & Australia). He has also been as active contributor to national (UK) and state (Victoria, Australia) academic quality actions...

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Research

Martin's research focuses primarily on festivals and sports event impacts, futures, leadership and professionalism. Research has predominantly been linked to grants/ awards or consultancy projects.

Awards/ Grants (abbreviated)

Director - Developing a Socio & Cultural Evaluation Tool for Festival and Events (University Award); Building a model for co-operative rural destination branding: Niche Sporting Events in the rural environment (Case study: UCI World Mountain Bike Championship) (Faculty award); Testing hypothesis & the creation of an arts festival sponsorship attribute matrix (Faculty award); Festivals and Events: Beyond Economic Impact Research (Faculty award): The Influence of Festivals on the image and representation of Edinburgh - paths towards cultural and economic evaluation of the Festival City (Faculty award)

Consultancy

2012, Team member ‘Investigating Ambassador Programs: Motives for Bidding for International Meetings and Events Bureaus’. Commissioned by ICCA. Presented Project for research team at 51st ICCA Congress (2012) Puerta Rica.

2007, Co-Leader – Visitor Analysis (exit poll), Agriscot – National Farm Business Event Commissioned by Agriscot (Edinburgh, UK); 2006, Leader - Visitor Analysis and Economic Impact Assessment, Gardening Scotland, nr Edinburgh, Scotland (3 day event), Rural Projects and Partners; 2006, Leader - Sponsorship and Funding Program, Rural Projects and Partners; 2005, Leader - Visitor Analysis and Economic Impact Assessment, Gardening Scotland, nr Edinburgh, Scotland (3 day event), Rural Projects and Partners; 2004, Team member - Economic impact assessment, Cycle Tour of Scotland - Napier University Institute of Employment Research/ EventScotland; 2003, Leader - Economic and Promotion Impact Assessment, Great Adventure Race 20, Loch Lomond Shores Partners & Event Scotland.

Favourites

Journal Articles

  • Robertson, M., Yeoman, I., Smith, K.A. and Mcmahon-Beattie, U., 2015. Technology, society, and visioning the future of music festivals. Event Management, 19 (4), 567-587.
  • Lockstone-Binney, L., Holmes, K. and Robertson, M., 2015. Introduction: Events in society. Event Management, 19 (4), 429-431.
  • ROBERTSON, M. and Yeoman, I., 2014. Signals and Signposts of the future: Literary Festival Consumption in 2050. Tourism Recreation Research, 39 (3), 321-342.
  • Robertson, M., Darby, P. and Newland, B., 2014. An exploration of a niche sport event’s role in visitors’ perception of a rural destination: the case of the UCI Mountain Bike World cup. International Journal of Sport Management, 15 (2), 193-218.
  • Lockstone-Binney, L., Whitelaw, P., Robertson, M., Junek, O. and Michael, I., 2014. The Motives of Ambassadors in Bidding for International Association Meetings and Events. Event Management, 18 (1), 65-74.
  • Robertson, M., Junek, O. and Lockstone-Binney, L., 2014. Introduction: Professionalization and event management. Event Management, 18 (1), 1-3.
  • Lockstone-Binney, L., Robertson, M. and Junek, O., 2013. Emerging knowledge and innovation in event management. International Journal of Event and Festival Management, 4 (3), 176-178.
  • Baum, T., Lockstone-Binney, L. and Robertson, M., 2013. Event Studies: finding fool’s gold at rainbow’s end? International Journal of Event and Festival Managment, 4 (3), 179-185.
  • Robertson, M., Junek, O. and Lockstone-Binney, L., 2012. Is This for Real? Authentic Learning for the Challenging Events Environment. Journal of Teaching in Travel and Tourism, 12 (3), 225-241.
  • Ensor, J., Robertson, M. and Ali-Knight, J., 2011. Eliciting the dynamics of leading a sustainable event: Key informant responses. Event Management, 15 (4), 315-327.
  • Robertson, M., Rogers, P. and Leask, A., 2009. Progressing socio-cultural impact evaluation for festivals. Journal of Policy Research in Tourism, Leisure and Events, 1 (2), 156-169.
  • Robertson, M. and Rogers, P., 2009. Festivals, cooperative stakeholders and the role of the media: A case analysis of newspaper media. Scandinavian Journal of Hospitality and Tourism, 9 (2-3), 206-224.
  • Carlsen, J., Ali-Knight, J. and Robertson, M., 2008. Access: A Research Agenda for Edinburgh Festivals. Event Management: an international journal, 11 (1), 3-12.
  • Carlsen, J., Robertson, M. and Ali-Knight, J., 2007. Introduction: Festivals and events: Beyond economic impacts. Event Management, 11 (1-2), 1-2.
  • Ensor, J., Robertson, M. and Ali-Knight, J., 2007. The Dynamics of Successful Events - The Experts' Perspective. Managing Leisure, 12 (3), 223-235.
  • Robertson, M., Chambers, D. and Frew, E., 2007. Events and Festivals: Current Trends and Issues. Managing Leisure, 12 (2/3), 99-101.

Books

  • The Future of Events and Festivals. Oxon, UK: Routledge.
  • International Perspectives of Festival and Events. Elsevier Publications.
  • Ali-Knight, J., Robertson, M., Fyall, A. and Ladkin, A., 2008. International perspectives of festivals and events: Paradigms of analysis.
  • Events and Festivals: Current Trends and Issues. Oxon, UK: Routledge.
  • Sporting Events and Event Tourism: impacts, plans and opportunities. Eastbourne, UK: Leisure Studies Association.
  • Festival and Events Management: an international arts and culture perspective. Oxford: Butterworth-Heinemann.
  • Managing tourism in cities: policy, process and practice. Chichester: John Wiley and Sons Ltd.

Chapters

  • Robertson, M., 2016. Expert opinion - Trends and future of events. In: Getz, D. and Page, S., eds. Event studies: theory, research and policy for planned events. Routledge, 41-43.
  • Robertson, M., 2015. Expert interview - research and event management. In: Aicher, T., Paule-Kobam, A. and Newland, B., eds. Sport Facility and Event Management. Burlington, USA: Jones and Barlett Learning.
  • Yeoman, I., Robertson, M. and Wheatley, C., 2015. Cognitive map(s) of event and festival futures. In: Yeoman, I., Robertson, M., McMahon-Beattie, U., Backer, E. and Smith, K., eds. The future of events and festivals. Oxon: Routledge, 271-313.
  • ROBERTSON, M., Yeoman, I., Robertson, M. and McMahon-Beattie, U., 2015. Scenarios for the future of events and festivals: Mick Jagger at 107 and Edinburgh Fringe. In: Yeoman, I., Robertson, M., McMahon-Beattie, U., Backer, E. and Smith, K., eds. The Future of Events and Festivals. Oxon, UK: Routedge, 36-50.
  • ROBERTSON, M. and Brown, S., 2015. Leadership and visionary futures: future proofing festivals. In: Yeoman, I., Robertson, M., McMahon-Beattie, U., Backer, E. and Smith, K., eds. The Future of Events and Festivals. Oxon, UK: Routledge, 219-234.
  • ROBERTSON, M. and Lees, G., 2015. eScaping in the city, retailvents in socio-spatially managed futures. In: Yeoman, I., Robertson, M., McMahon-Beattie, U., Backer, E. and Smith, K., eds. The Future of Events and Festivals. Oxon, UK: Routledge, 251-265.
  • Gambaro, L., Stewart, K. and Waldfogel, J., 2014. Introduction. An Equal Start?: Providing Quality Early Education and Care for Disadvantaged Children. 1-28.
  • Robertson, M. and Wardrop, K., 2012. Festivals and events, government and spatial governance. The handbook of events. Routledge, 489-506.
  • Yeoman, I., Robertson, M. and Smith, K., 2012. A futurist’s view on the future of events. The handbook of events. Routledge, 507-525.
  • Robertson, M., 2008. Destination, image and development. International Perspectives of Festivals and Events: Paradigms of Analysis. 1-2.
  • Ensor, J., Robertson, M. and Ali-Knight, J., 2008. The dynamics of successful events – the experts’ perspective. In: Robertson, M. and Frew, E., eds. Event and Festivals - Current Trends and Issues. Oxon, UK: Routledge, 122-134.
  • Smith, M., Carnegie, E. and Robertson, M., 2006. Juxtaposing the timeless and the emphemeral: staging festivals and events at world heritage sites. Managing World Heritage Sites. Butterworth-Heinemann, 110-124.
  • Wardrop, K. and Robertson, M., 2004. Case Study of Edinburgh’s Winter Festivals. In: Yeoman, I., Robertson, M., Ali-Knight, J. and McMahon-Beattie, U., eds. Festival and Events Management: an international arts and culture perspective,. Oxford, UK: Butterworth-Heinemann, 346-357.
  • Ali-Knight, J. and Robertson, M., 2004. Introduction to Arts, Culture and Leisure. In: Yeoman, I., Robertson, M., Ali-Knight, J., McMahon-Beattie, U. and Drummond, S., eds. Festival and Events Management: an international arts and culture perspective. Oxford, UK: Butterworth-Heinemann, 3-13.
  • Robertson, M., 2004. Visitor Management for Festivals and Events. Festival and Events Management: an international arts and culture perspective. Butterworth-Heinemann, 65-79.
  • Robertson, M. and Wardrop, K., 2004. Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing. In: Yeoman, I., Robertson, M., Ali-Knight, J., McMahon-Beattie, U. and Drummond, S., eds. Festival and Events Management: an international arts and culture perspective. Oxford, UK: Butterworth-Heinemann.
  • Robertson, M., 2004. Sport and Leisure Narrative. In: Yeoman, I. and McMahon, B., eds. Sport & Leisure Operations Management. Thomson Learning, 12-27.

Conferences

  • Jackson, C., sadd, D., Hecquet, J., Marques, L., Robertson, M. and Gouthro, M., 2015. Creative approaches to learning. In: Creative Risk 15-16 July 2015 Falmouth University.
  • Lees, G., Morrison, A. and Robertson, M., 2014. Duplication of Purchase Law in Sport Event Markets: New Zealand case study. In: Australian & New Zealand Marketing Academy (AMZMAC) Annual Confernce 1-3 December 2014 Griffith University. 218-225.
  • Yeoman, I., Robertson, M., McMahon-Beattie, U. and Musarurwam, N., 2012. The Future of Music Festivals: Play, Technology and Glastonbury 2050. In: International Conference on Tourism and Events: Opportunities, Impacts and Change 20 June 2012 Belfast. Belfast: University of Ulster, 347-354.
  • Robertson, M., 2012. Festivals, governance and sustainability: the Director at the research crossroad. In: International Conference on Tourism and Events: Opportunities, Impacts and Change 20 June 2012 Belfast. Belfast: University of Ulster, 295-303.
  • Robertson, M., 2010. Cultural and festive activity as brand salience for the creative city destination: case study UNESCO City of Lite. In: CAUTHE Conference 8 February 2010 Hobart Tasmania. Hobart Tasmania: CAUTHE, 1229-1233.
  • Robertson, M. and Rogers, P., 2008. Paths Towards Sustainability: Social Cultural Evaluation of Festivals in Rural and Non-Urban Areas, an Analysis of Media Interpretations. In: International Conference for Sustainable Tourism and Spirit of Hospitality in the Alpine Environment 18 June 2008 Italy. Italy: Review of Tourism Research.
  • Robertson, M. and Rogers, P., 2008. Media Framing and the Perception of the Impacts of Festivals and Events in Rural and Urban Fringe Areas: A Case Study Analysis of Newspaper Coverage. In: International Tourism and Media Conference 24 November 2008 Melbourne. Melbourne: LaTrobe University, 43-45.
  • Robertson, M. and Darby, P., 2007. The Rurban Interface investigating the potency of niche sport events as brand narrative for destinations: Case Study: UCI Mountain Bike World Cup, Fort William, Scotland. In: International Event Research Conference 11 July 2007 Melbourne. Melbourne: Victoria University, 1-14.
  • Carlsen, J., Ali-Knight, J. and Robertson, M., 2007. Access: Developing a research agenda for Edinburgh festivals and events. In: International Event Research Conference 11 July 2007 Melbourne. Melbourne: Victoria University.

Reports

  • Lockstone-Binney, L. and Robertson, M., 2014. Developing a standard instrument to assess intangible event outcomes from the Ambassador Perspective (pt 2). ICCA.
  • Lockstone-Binney, L., Whitelaw, P., Robertson, M., Foo, M. and Michael, I., 2012. Investigating Ambassador Programs: Motives for Bidding for International Meetings and Events Bureaus. ICCA.
  • Robertson, M., Leask, A., Ali-Knight, J. and Carlsen, J., 2008. Developing a Socio & Cultural Evaluation Tool for Festival and Events. Edinburgh Napier University.

PhD Students

  • Micaela Spiers (The influence of adolescents on family vacation choices)

Profile of Teaching PG

  • 1 Masters by Research (MPhil equivalent) (Principal Supervisor)
  • 2 MBA Dissertations supervised to completion
  • 14 Master degree level dissertations supervised to completion
  • Contemporary Business Research (unit developer, coordinator, lecturer); Producing Creative Events (unit developer,coordinator, lecturer); International Festival and Event Management (unit developer, coordinator, lecturer); Marketing International Festivals and Events (unit developer for UK & Hong Kong versions, respectively, coordinator, lecturer; Case Studies in International Tourism (unit developer, coordinator, lecturer); Sustainable Tourism Development (unit developer, coordinator, lecturer).

Profile of Teaching UG

  • 28 Honours Dissertations Supervised to completion
  • Strategy & Change Management (Tutor), Event Management (Live Event) (unit leader, lecturer): International Event Management (unit coordinator, lecturer): Event Creation & Design (unit developer, coordinator, lecturer); Business Events (unit developer, coordinator, lecturer); Meetings, Conventions & Events (unit lecturer/tutor); Honours Thesis (unit developer, coordinator, lecturer), Introduction to Events (unit lecturer/tutor); Comparative Studies in Leisure (unit developer, coordinator, lecturer); Leisure Politics & Planning (unit developer, coordinator, lecturer); Facilities Planning for TH&L (unit leader, lecturer):; Sustainable Tourism Development (unit leader, lecturer):, Destination Management & Planning (unit leader, lecturer); Strategic Marketing in Tourism (unit developer, coordinator, lecturer); Leisure Principles (unit developer, coordinator, lecturer); Urban Tourism (unit developer).

Invited Lectures

  • Researching Festival Economy Seminar Series, City University, London
  • Public Tourism Seminar presentation hosted by Victoria University, Wellington, New Zealand
  • UNESCO City of Literature: Creative Collateral and Cultural Evaluation of Festivals: Edinburgh and Melbourne Presentation
  • ICCA Congress 2013
  • Feb 23, 2014 'The Future of Major Events' at conference hosted by Qatar Tourism and Stenden University, Qatar (Renaissance Hotel)

External Responsibilities

  • b-side Festival, Director (Board of Governors) (2016-), http://b-side.org.uk/
  • Edinburgh Chamber of Commerce, Member of Tourism Mission (to East Europe) (2006-2007)
  • Council for Australasian Tourism & Hospitality Education, Co-Chair, Event Studies Special Interest Group (2015-2017), http://cauthe.org/services/special-interest-groups/event-studies/
  • Tourism Futures, Editorial Board Member (2015-), http://www.emeraldinsight.com/loi/jtf#
  • International Journal of Event and Festival Research, Editorial Advisory Board Member (2009-), http://www.emeraldinsight.com/journal/ijefm
  • Event Management - an international journal, UK Regional Editor (2016-), http://www.cognizantcommunication.com/journal-titles/event-management
  • Tourism Society Scotland, Secretary (2002-2005)
  • Scottish Executive - Scottish Tourism Framework for Action, Group Member (2003-2004)
  • Association of Event Management Educators (AEME), Founding Committee Member (2004-2008)
  • Service Skills Victoria, Contributed to Service Skills Victoria development (2008-2009)
  • Yarraville Arts Festivals, Management Committe Member (2008-2011)
  • National Sustainable Events - Key Forum (Sustainability Victoria), Forum Member (2009-)
  • Arts & Cultural Matters - City of Maribyrnong Council (Victoria), Advisory Committee Member (2010-)
  • CTSR Representative (Temporary) on Victoria Events Industry Council, University Representative (2010-)
  • Western Melbourne Tourism, Committee Member (Representing the Univeristy) (2012-2015)
  • Victoria University, Melbourne, Honorary Fellow (research) (2015-2017)
  • Council for Australian University Tourism & Hospitality Education, Associate (2008-2016)
  • University of Highlands & Islands, Advisor - BA Tourism Management (2004-)
  • Glasgow Caledonian University, Examiner (BA Tourism Management/ Tour & Int' Tr) (2006-2008)
  • Buckinghamshire New University, Adviser - BA (Hons) Event & Festival Management (2009-)
  • Leeds Metropolitan University, Adviser - BSc (Hons) Sports Events Mananagment (2011-2012)
  • Flinders University, Adelaide, External Examiner (Master of Tourism) (2014-)

Public Engagement & Outreach Activities

  • B-side Festival (Board of Directors)

Conference Presentations

  • Association of Event Management Educators (AEME) 2016 Forum, ‘A game of two halves: the value of field trips in event management education. Case studies of Dublin & Lisbon’, 13 July 2016, Derby University, Derby
  • Association of Event Management Education (AEME) 2015 Forum, Creative Approaches to Teaching at Bournemouth University, 15 July 2015, Falmouth University, Falmouth
  • Advancing Event Research Seminar Series (Victoria University), Bringing down the fourth wall: co-creation of event performance & space, 3 July 2014, Victoria University (Melbourne)
  • LSA 2015 Creating Leisure, Visioning the future city - a discussion on the narrative of sustainability through events and festivals, 7 July 2015, Bournemouth University
  • 20th Annual Conference – Council for Australian University Tourism and Hospitality Education, Cultural and festive activity as brand salience for the creative city destination: case study UNESCO City of Literature’, 8 February 2010, Hobart, Tasmania, Australia
  • Global Events Congress IV: Festivals & Events Research: State of the Art., The dynamics of sustainable events – the experts’ perspective, 14 July 2010, Leeds, UK
  • 7th Atlas business tourism conference, Business tourism education in times of changes, Capacity enrichment and merit enhancement in Business Event Education, 14 November 2010, Lisbon-Cascais-Sintra, Portugal
  • Australia and New Zealand Association of Leisure Studies 10th Biennial Conference, Role of Awards in Enhancing Professionalisation in Event Management, 6 December 2011, Dunedin, New Zealand
  • Australia and New Zealand Association of Leisure Studies 10th Biennial Conference, The Future of Events: The Issue of Professionalism, 6 December 2011, Dunedin, New Zealand
  • International Conference on Tourism and Events: Opportunities, Impacts and Change, Festivals, governance and sustainability: the Director at the research crossroad’, 20 June 2012, Belfast
  • LSA 2014, Mountain Bike Sport Tourism: Mediating Space and Visitor Perception – A case study’, 6 July 2014, Hamilton, UK
  • Global Events Congress 1V,, Seeing the future of events and festivals as a conceptual framework, 9 July 2014, Adelaide, Australia
  • Global Events Congress 1V, Doing the right thing? Festival leadership and sustainability: the case of literary events, 9 July 2014, Adelaide, Australia
  • Global Events Congress 1V, Developing a standard instrument to assess intangible event outcomes from the Ambassador perspective, 9 July 2014, Flinders University, Adelaid
  • ANZMAC 2014, Duplication of Purchase Law in Sport Event Markets: New Zealand case study, 1 December 2014, Brisbane

Qualifications

  • PhD in Sustainable festivals & event - leadership futures (Edinburgh Napier University, 2016)
  • MA in Leisure Policy & Practice (Heriot Watt University, 1992)
  • BA (Hons) in Politics & Modern History (University of Manchester, 1989)
  • FHEA in Learning and Teaching in Higher Education (Higher Education Academy, 2003)
  • PGCE in PGCHE 1 & 2 (South Bank University, 1996)

Honours

  • Fellow (Higher Education Academy (HEA), 2003)
  • Highly Commended award for Business Events Communication (Business Events Council of Australia, 2010)
  • Australian Events Awards (Best Education or Training Programme, 2010)
  • Victoria University (Award for Teaching Excellence, 2011)
  • Honorary Fellow (Victoria University, 2015)

Memberships

The data on this page was last updated at 04:05 on June 25, 2017.