Richard Scullion

Dr Richard Scullion

  • 01202 965350
  • rscullion at bournemouth dot ac dot uk
  • Senior Principal Academic
  • Weymouth House W428, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Biography

He holds a PhD from the London School of Economics on the meanings that consumers ascribe to their consumer and political choice practices. His research to date has focussed on advertising, consumer choice and how consumer culture and civic culture inter-relate. He has published in a range of international journals including Advances in Consumer Research, European Journal of Marketing and the Journal of Marketing Management. He has also edited four books to date; the latest being ‘The Media, political participation and empowerment’ and the most cited being ‘The Marketisation of Higher Education and The Student as Consumer a critical investigation of the higher education sector published by Routledge. Recent publications also include;. Co-authoring Shopping for Civic Values: Exploring the Emergence of Civic Consumer Culture in Contemporary Western Society. In McGill, A. and Shavitt, S. (eds) Advances in Consumer Research, Vol. 36 p319-324, Young People and Voting Behaviour: Alienated youth and or an interested and critical citizenry? European Journal of Marketing, Special Edition, Vol 44 No3/4 and single authored ‘The emergence of the Accidental Citizen’...

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Research

Currently working on a duel output book proposal where my phd work on 'choice' forms both a traditional scholarly monogram and a novella

Journal Articles

  • Scullion, R. and Molesworth, M., 2016. Normalisation of and resistance to consumer behaviour in higher education. Journal of Marketing for Higher Education, 26 (2), 129-131.
  • Nixon, E., Scullion, R. and Hearn, R., 2016. Her majesty the student: marketised higher education and the narcissistic (dis)satisfactions of the student-consumer. Studies in Higher Education, 1-21.
  • Scullion, R. and Thompson, S., 2015. Introduction to the Special Issue on Voice and Representation of Marginal Groups. Journal of Promotional Communications, 3 (2), 258-260.
  • Hodges, C., Scullion, R. and Jackson, D., 2015. From awww to awe factor: UK audience meaning-making of the 2012 Paralympics as mediated spectacle. The Journal of Popular Television, 3 (2), 195-212.
  • Jenkins, R., Molesworth, M.R. and Scullion, R., 2014. The messy social lives of goods: Inter-personal borrowing and the ambiguity of possession and ownership. Journal of Consumer Behaviour.
  • Scullion, R., Jackson, D. and Molesworth, M., 2013. Performance, Politics and Media: How the 2010 British General Election leadership debates generated ‘talk’ amongst the electorate. Journal of Political Marketing, 12 (2-3), 226-243.
  • Dermody, J., Hamner-Lloyd, S. and Scullion, R., 2010. Young People and Voting Behaviour: Alienated Youth and or an Interested and Critical Citizenry? European Journal of Marketing, 44, 421-435.
  • Scullion, R., 2010. The Emergence of the ‘Accidental Citizen’. Implications for Political Marketing. Journal of Political Marketing, 9, 276-293.
  • Scullion, R., 2010. To be President: Quest for the White House 2008. INTERNATIONAL JOURNAL OF ADVERTISING, 29 (1), 145-146.
  • Molesworth, M., Nixon, E. and Scullion, R., 2009. Having, Being and Higher Education: The Marketisation of the University and the Transformation of the Student into Consumer. Teaching in Higher Education, 14, 277-287.
  • Dermody, J. and Scullion, R., 2006. Exploring the Value of Party Political Advertising for Youth Electoral Engagement: An Analysis of the 2001 British General Election Advertising Campaigns. International Journal of Nonprofit and Voluntary Sector Marketing, 9, 361-379.
  • Molesworth, M. and Scullion, R., 2005. The impact of commercially promoted vocational degrees on the student experience. Journal of Higher Education Policy and Management, 27, 209-225.
  • Scullion, R. and Dermody, J., 2005. The Value of Party Election Broadcasts for Electoral Engagement: A Content Analysis of the 2001 British General Election Campaign. International Journal of Advertising, 24, 345-372.
  • Dermody, J. and Scullion, R., 2005. Young People's Attitudes Towards British Political Advertising: Nurturing or Impeding Voter Engagement? Journal of Nonprofit & Public Sector Marketing, 14, 129-148.
  • Scullion, R., 2003. Facing the Future: Young People's Awareness of the 2001 British General Election Advertising Campaigns. Journal of Public Affairs, 3, 152-166.
  • Dermody, J. and Scullion, R., 2003. Exploring the consequences of negative political advertising for liberal democracy. Journal of Political Marketing, 2, 77-100.
  • Moloney, K., Richards, B., Scullion, R. and Daymon, C., 2003. Mapping the production of political communications: a model to assist in understanding the relationships between the production and consumption of political messages. Journal of Public Affairs, 3, 166-175.
  • Dermody, J. and Scullion, R., 2001. An Exploration of the Advertising Ambitions and Strategies of the 2001 British General Election. Journal of Marketing Management, 17, 969-987.
  • Dermody, J. and Scullion, R., 2001. Delusions of grandeur? Marketing's contribution to "meaningful" Western political consumption. European Journal of Marketing, 35, 1085-1098.
  • Scullion, R. and Dermody, J., 2000. Perceptions of Negative Political Advertising. Meaningful or Menacing? An Empirical Study of the 1997 British General Election Campaign. International Journal of Advertising, 19, 201-223.

Books

Chapters

Conferences

  • Alexander, J., 2014. 'Superhumanity' and the embodiment of enlightenment the semiotics of disability in the official art and advertising of the 2012 British Paralympics. 105-120.
  • Scullion, R., Jackson, D. and Molesworth, M., 2011. Civic culture and everyday discussion online: a netnography of three ‘non-political’ online spaces. In: Civic Cultures Conference 31 March 2011 Lund University, Sweden.
  • Scullion, R., 2011. Civic culture and everyday discussion online: a content analysis and netnography of three ‘non-political’ online spaces. In: CFP Civic Cultures conference 31 March 2011 Lund University, Sweden.
  • Scullion, R., 2010. What’s Politics got to do with it? The dynamics of political talk within everyday conversation online. In: International Political Science Association - Research Committee for Political Communication RC22 in conjunction with The UK Political Studies Association Media and Politics Specialist Group Joint International Conference on Political Communication. 4-5 November 2010 Loughborough University, England.
  • Dermody, J., Hamner-Lloyd, S. and Scullion, R., 2008. Shopping for Civic Values: Exploring the emergence of Civic Consumer Culture in Contemporary Western Society. In: Association for Consumer Research Bi-Annual Conference October 2008 San Francisco, California, USA.
  • Nixon, E., Scullion, R. and Molesworth, M., 2008. The Lived Experience Of Choice In A Vocational British University: How Choice Can Create Conservative Learners. In: ICERI 2008:International Conference of Education, Research and Innovation 17-19 November 2008 Madrid, Spain.
  • Nixon, E., Molesworth, M. and Scullion, R., 2007. Having, Being and Higher Education: the Marketisation of the University and the Transformation of the Student into Consumer. In: AM 2007 (Academy of Marketing): Marketing Theory into Practice 3-6 July 2007 Royal Holloway Conference Centre, Egham, Surrey..
  • Jackson, D., Hodges, C., Scullion, R. and Molesworth, M.. How mediated disabled sport unintentionally reinforces the distance between ‘them and us’. In: MeCCSA Annual Conference 11-13 January 2012 University of Bedfordshire.
  • Jackson, D., Molesworth, M. and Scullion, R.. ‘Did you read about that bloody politician in the papers?’ Mediated political events and how they penetrate everyday discussion online: an analysis of three ‘non-political’ online spaces. In: Media and Politics Group Annual Conference 3-4 November 2011 Bournemouth University.

Reports

Profile of Teaching PG

  • Advertising Management

Profile of Teaching UG

  • Campaign Planning, Social Communication, Experiencing Politics, Advertising Management

Invited Lectures

  • 2002 AUT, Sydney, Australia – Guest lecture on Party advertising in the British General Election 2001 2003 AUT, Sydney, Australia – Joint seminar programme on marketing of politics 2004 University of Otago, Dunedin, New Zealand – Series of guest lectures and research seminars on political marketing 2006 Bodo University, Business School, Bodo, Norway – Series of guest lecturers/ research seminars based on chapter in forthcoming book about consumer choice impacts on electoral engagement. 2010 invited to Leeds university to present paper on head heart and soul of advertising – not yet taken up 2011 invited to both Bucks new university and FHWien University, Austria to present a version of the work presented at the ed-com conference in Antwerp.

Grants

  • Co-creating and Co-producing Research Outputs with final year U/grad students (Bournemouth University, 01 Jan 2012). Awarded

External Responsibilities

  • Routledge, Book reviewer (2008-2016)

Public Engagement & Outreach Activities

  • Politics should be about engaging the public, informing them, interesting them, exciting them and involving them. Yet there is widespread disinterest, disengagement and distrust in our political system. This one-day event is designed for sharing ideas about why the public show disinterest and distrust and how we might consider re-engaging the public, encouraging people to get involved in politics. The workshop presents research findings from the Centre for Politics & Media Research which focuses at the local and national level of politics. We will introduce ideas ranging from understanding the political consumer to how to engage and mobilise members of the public using the latest technologies and how to audit communication. The day will comprise five sessions:
  • Active in linking student projects to the following to date: Prison services, children with disability charity, Poole services for teenagers living at risk and Mental health campaign week

Networks

  • Active in the cmc groups consultancy arm - for full picture of projects worked on visit http://microsites.bournemouth.ac.uk/cmc/business-services/

Qualifications

  • phd in political and consumer choice (London School of Economics, 2010)

Honours

  • VC award for fusing teaching & enterprise with Liam Toms (BU V.C, 2011)

Memberships

The data on this page was last updated at 04:02 on March 23, 2017.