No profile picture available

Yan Liang

  • yliang at bournemouth dot ac dot uk
Back to top

Journal Articles

Conferences

  • Liang, Y., Ghosh, S. and Oe, H., 2016. The impact of face saving value on luxury consumption: A cross-cultural comparison study of Chinese consumers in China and in the UK. In: British Academy of Management 6-8 September 2016 New Castle.
  • oe, H., Yamaoka, Y. and Liang, Y., 2016. Is a conspicuous attitude an illusion? An empirical study of Thai consumers’ value perceptions towards luxury handbags.
  • Liang, Y. and Oe, H., 2016. Conspicuous or inconspicuous consumption? – A comparative study of Chinese and Japanese consumers’ attitudes towards luxury brands consumption. In: Academy of Marketing 4 July-7 April 2016 New Castle, UK.
  • Oe, H., Yamaoka, Y. and Liang, Y., 2016. An exploratory study of Japanese consumers’ value perceptions towards luxury goods: Based on the focus group discussion of luxury bags purchasing experiences.
  • Liang, Y., Ghosh, S. and Oe, H., 2015. Value perception of luxury products: A study of Chinese consumers. In: Asia-Pacific Conference on Business and Social Sciences 2015 23-24 November 2015 Kuala Lumpur.
  • Liang, Y., Oe, H. and Yamaoka, Y., 2015. An exploratory study of Chinese consumer behaviour in Luxury market. In: Japan Association for Performance Excellence 2015 14 November 2015 Tokyo, Japan.
  • Liang, Y., Ghosh, S. and Aroean, L., 2015. Understanding the role of how self concept and societal concept in defining the perceptions of luxury values in the context of Chinese. In: British Academy of Management 7-9 September 2015 Portsmouth.
  • Liang, Ghosh, S. and Aroean, L., 2015. Exploring Chinese consumers' luxury value perceptions. In: Academy of Marketing 7-9 July 2015 Limerick.

Profile of Teaching PG

  • Supervision of research project
  • Managing Relationships & Networks

Profile of Teaching UG

  • Organisational Leadership
  • Understanding organisations and human resource management
  • Strategic Management

Memberships

  • Academy of Marketing, Member,
  • ACCI, American Council on Consumer Interests, Member,
  • British Academy of Management, Member,
The data on this page was last updated at 04:07 on January 22, 2018.