Adi Adams

Dr Adi Adams

  • Senior Lecturer In Sport
  • Dorset House D114, Talbot Campus, Fern Barrow, Poole, BH12 5BB
Back to top


Dr Adi Adams is a Senior Lecturer (Academic) in Sport, and Level 4 Tutor on the BSc (Hons) Sport Coaching degree.

Adi's teaching, research, and professional practice coalesce around the creation of more inclusive, equitable and diverse environments in sport, including a strong commitment to social responsibility and sustaining ethical sport coaching practices.

Adi teaches on the following degree modules: Coaching Principles & Practice (1st year); Advancing Coaching Practice (Final year), and; Dissertation (Final year).

In 2015, he completed his PhD in Sociology (Sport and Masculinities) at the University of Bath. He has also achieved a Masters in Research (Sociology) and a BA (Hons.) Coach Education & Sports Development. In 2016, Adi joined BU as a Lecturer in Sport, and in 2018 was recognised as a Fellow of the Higher Education Academy (FHEA).

Adi is a UEFA B (Level 3) qualified association football coach with over 20 years coaching experience, and ten years experience working in professional football academies...


Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person's work contributes towards the following SDGs:

Good health and well-being

"Ensure healthy lives and promote well-being for all at all ages"

more information

Quality education

"Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all"

more information

Gender equality

"Achieve gender equality and empower all women and girls"

more information

Peace, justice and strong institutions

"Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels"

more information

Journal Articles



  • Kavanagh, E. and Adams, A., 2022. Experiencing the felt difficulty of sport coaching violence. Evidence and reflections from the arts-informed practitioner education event, ways of seeing sport coaching violence. In: IRNOVIS & SIMS Chair: International Perspectives on Violence in Sport Research 13-15 June 2022 University Laval, Quebec, Canada.
  • Adams, A. and Kavanagh, E., 2017. Masculinities in a youth football context: Exploring attitudes toward gay peers among adolescent boys in an English professional football (soccer) academy. In: 13th Conference of the European Sociological Association 29 August-1 September 2017 Athens, Greece.

Internet Publications

Profile of Teaching UG

  • Coaching Principles & Practice
  • Developing Coaching Practice
  • Advancing Coaching Practice
  • Dissertation (Sport)

Internal Responsibilities

  • Dissertation Supervisor (Level 7 / MSc), MSc Sport Management
  • Dissertation Supervisor (Level 6 / Final Year), BSc Sport Coaching
  • Level Tutor (Level 4 / 1st Year), BSc Sport Coaching

Journal Reviewing/Refereeing

  • Sports Coaching Review, Anonymous peer review, 13 Feb 2023
  • Men and Masculinities, Anonymous peer review, 28 Nov 2022
  • International Journal of Sport and Exercise Psychology, Anonymous peer review, 28 Jul 2022
  • Children and Youth Services Review, Anonymous peer review, 14 Sep 2020
  • European Sport Management Quarterly, Anonymous peer review, 17 Mar 2020
  • Qualitative Sociology, Anonymous peer review, 21 Dec 2018
  • International Journal of Sport and Exercise Psychology, 05 Jan 2017
  • Journal of Gender Studies, 11 Dec 2016
  • Sociology of Sport Journal, Anonymous peer review, 01 Sep 2016


  • PhD in Sociology (University of Bath, 2015)
  • MRes in Sociology (University of Bath, 2009)
  • BSc (Hons) in Coach Education & Sports Development (University of Bath, 2008)


  • Fellow (Higher Education Academy (HEA), 2018)