Adi Adams

Dr Adi Adams

  • Senior Lecturer In Sport
  • Dorset House D114, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Dr Adi Adams is a Senior Lecturer (Academic) in Sport, teaching on the following degree modules: Principles of Coaching (1st year) and Developing Coaching Principles (2nd year). Adi also contributes to Research Methods (2nd year).

In 2015, he completed his PhD in Sociology at the University of Bath. He has also achieved a Masters in Research (Sociology) and a BA in Coach Education & Sports Development. In 2018, Adi was recognised as a Fellow of the Higher Education Academy (FHEA).

Adi is a UEFA B (Level 3) qualified association football coach with ten years experience working in professional football academies. He was previously a semi-professional footballer.

His research is located in the discipline of sociology: previous research has been focused on gender, masculinities, sexuality, youth and sport. Other interests include qualitative research methods. Recently his research has focused on various aspects of professional football club youth academy 'culture', including: competitive workplaces, individualism, and the peculiarities of boys' friendships inside football academies; homophobia, youth masculinities and boys' attitudes toward gay peers, and; youth football coaches' use of gender-related 'humour' within their everyday coaching practice...


Journal Articles


  • Adams, A. and Kavanagh, E., 2017. Masculinities in a youth football context: Exploring attitudes toward gay peers among adolescent boys in an English professional football (soccer) academy. In: 13th Conference of the European Sociological Association 29 August-1 September 2017 Athens, Greece.

Internet Publications

Profile of Teaching PG

  • Sports Principles and Practices

Profile of Teaching UG

  • Principles of Coaching
  • Developing Coaching Principles
  • Research Methods


  • PhD in Sociology (University of Bath, 2015)
  • MRes in Sociology (University of Bath, 2009)
  • BSc (Hons) in Coach Education & Sports Development (University of Bath, 2008)


  • British Sociological Association, Member,
The data on this page was last updated at 04:12 on April 8, 2020.