Dr Adi Adams
- 01202 961694
- aadams1 at bournemouth dot ac dot uk
- Senior Lecturer In Sport
- Dorset House D114, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Dr Adi Adams is a Senior Lecturer (Academic) in Sport, and Level 4 Tutor on the BSc (Hons) Sport Coaching degree.
Adi's teaching, research, and professional practice coalesce around the creation of more inclusive, equitable and diverse environments in sport, including a strong commitment to social responsibility and sustaining ethical sport coaching practices.
Adi teaches on the following degree modules: Coaching Principles & Practice (1st year); Advancing Coaching Practice (Final year), and; Dissertation (Final year).
In 2015, he completed his PhD in Sociology (Sport and Masculinities) at the University of Bath. He has also achieved a Masters in Research (Sociology) and a BA (Hons.) Coach Education & Sports Development. In 2016, Adi joined BU as a Lecturer in Sport, and in 2018 was recognised as a Fellow of the Higher Education Academy (FHEA).
Adi is a UEFA B (Level 3) qualified association football coach with over 20 years coaching experience, and ten years experience working in professional football academies... He was previously a semi-professional footballer for 12 years.
His research is located in the discipline of sociology: previous research has been focused on gender, masculinities, sexuality, youth, and sport. Other interests include qualitative research methods. Recently, his research has focused on various aspects of professional football youth academies, including:
- competition, individualism, and the peculiarities of boys' friendships inside football academies;
- homophobia, youth masculinities and boys' attitudes toward gay peers, and;
- youth football coaches' use of gender-related 'humour' within their everyday coaching practice.
Adi's research features in a number of academic journals including: Journal of Language & Social Psychology; Soccer & Society; Sociology; Qualitative Research, Journal of Gender Studies, and; Sport, Education & Society.
He has also acted as a reviewer for a number of journals including: British Journal of Sociology; Journal of Gender Studies; Sociology of Sport Journal; Men & Masculinities; Children & Youth Services Review; International Journal of Sport & Exercise Psychology, and; Soccer & Society.more
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person's work contributes towards the following SDGs:
Good health and well-being
"Ensure healthy lives and promote well-being for all at all ages"
"Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all"
"Achieve gender equality and empower all women and girls"
Peace, justice and strong institutions
"Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels"
- Kavanagh, E., Adams, A. and Harvey, T., 2023. Encountering unsettling stories of sport coaching violence: practitioner reflections on attending an interactive and immersive installation on the topic of abuse in sport. Sports Coaching Review.
- Adams, A., 2020. Humour, masculinities and youth sport coaching: ‘Good morning, ladies!’. Sport, Education and Society, 25 (4), 463-474.
- Kavanagh, E., Adams, A., Lock, D., Stewart, C. and Cleland, J., 2020. Managing abuse in sport: An introduction to the special issue. Sport Management Review, 23 (1), 1-7.
- Adams, A. and Kavanagh, E., 2018. Inclusive ideologies and passive performances: exploring masculinities and attitudes toward gay peers among boys in an elite youth football academy. Journal of Gender Studies, 27 (3), 313-322.
- Adams, A. and Carr, S., 2017. Football friends: adolescent boys’ friendships inside an English professional football (soccer) academy. Soccer and society, 20 (3), 471-493.
- McCormack, M., Anderson, E. and Adams, A., 2014. Cohort Effect on the Coming Out Experiences of Bisexual Men. Sociology, 48 (6), 1207-1223.
- McCormack, M., Adams, A. and Anderson, E., 2013. Taking to the streets: The benefits of spontaneous methodological innovation in participant recruitment. Qualitative Research, 13 (2), 228-241.
- Anderson, E., Adams, A.M. and Rivers, I., 2012. “I Kiss Them Because I Love Them”: The Emergence of Heterosexual Men Kissing in British Institutes of Education. Archives of Sexual Behavior: an interdisciplinary research journal, 41 (2), 421-430.
- Adams, A.M. and Anderson, E., 2012. Exploring the relationship between homosexuality and sport among the teammates of a small, Midwestern Catholic college soccer team. Sport, Education and Society, 17 (3), 347-363.
- Adams, A.M., 2011. 'Josh Wears Pink Cleats': Inclusive Masculinity on the Soccer Field. Journal of Homosexuality, 58 (5), 579-596.
- Ripley, M., Anderson, E., McCormack, M., Adams, A. and Pitts, R., 2011. The decreasing significance of stigma in the lives of bisexual men: Keynote address, bisexual research convention, London. Journal of Bisexuality, 11 (2-3), 195-206.
- Anderson, E. and Adams, A.M., 2011. “Aren't We All a Little Bisexual?”: The Recognition of Bisexuality in an Unlikely Place. Journal of Bisexuality, 11 (1), 3-22.
- Adams, A.M., Anderson, E. and McCormack, M., 2010. Establishing and challenging masculinity: The influence of gendered discourses in organized sport. Journal of Language and Social Psychology, 29 (3), 278-300.
- Adams, A., Hunter, A. and Gennings, E., 2023. Towards the Application of Feminist-Informed Pedagogical Principles into Coaching Practice. Critical Issues in Football: A Sociological Analysis of the Beautiful Game. Routledge.
- Lock, D. and Adams, A., 2022. Learners and learning in the global industry of sport management. In: Rayner, M. and Webb, T., eds. Sport Management Education: Global Perspectives and Implications for Practice. Routledge.
- Kavanagh, E. and Adams, A., 2022. Experiencing the felt difficulty of sport coaching violence. Evidence and reflections from the arts-informed practitioner education event, ways of seeing sport coaching violence. In: IRNOVIS & SIMS Chair: International Perspectives on Violence in Sport Research 13-15 June 2022 University Laval, Quebec, Canada.
- Adams, A. and Kavanagh, E., 2017. Masculinities in a youth football context: Exploring attitudes toward gay peers among adolescent boys in an English professional football (soccer) academy. In: 13th Conference of the European Sociological Association 29 August-1 September 2017 Athens, Greece.
- Kavanagh, E., Adams, A. and Adams, A., 2020. Winning at all costs – how abuse in sport has become normalised. The Conversation. Available from: https://theconversation.com/winning-at-all-costs-how-abuse-in-sport-has-become-normalised-142739.
- Kavanagh, E., Adams, A. and Lock, D., 2016. Football’s fight against homophobia might have reached a tipping point.. The Independent Online. Available from: http://www.independent.co.uk/life-style/health-and-families/football-s-fight-against-homophobia-might-have-reached-a-tipping-point-a7390451.html.
- Kavanagh, E., Adams, A. and Lock, D., 2016. Football’s fight against homophobia might have reached a tipping point. The Conversation Online. Available from: https://theconversation.com/footballs-fight-against-homophobia-might-have-reached-a-tipping-point-67802.
Profile of Teaching UG
- Coaching Principles & Practice
- Developing Coaching Practice
- Advancing Coaching Practice
- Dissertation (Sport)
- Dissertation Supervisor (Level 7 / MSc), MSc Sport Management
- Dissertation Supervisor (Level 6 / Final Year), BSc Sport Coaching
- Level Tutor (Level 4 / 1st Year), BSc Sport Coaching
- Sports Coaching Review, Anonymous peer review, 13 Feb 2023
- Men and Masculinities, Anonymous peer review, 28 Nov 2022
- International Journal of Sport and Exercise Psychology, Anonymous peer review, 28 Jul 2022
- Children and Youth Services Review, Anonymous peer review, 14 Sep 2020
- European Sport Management Quarterly, Anonymous peer review, 17 Mar 2020
- Qualitative Sociology, Anonymous peer review, 21 Dec 2018
- International Journal of Sport and Exercise Psychology, 05 Jan 2017
- Journal of Gender Studies, 11 Dec 2016
- Sociology of Sport Journal, Anonymous peer review, 01 Sep 2016
- PhD in Sociology (University of Bath, 2015)
- MRes in Sociology (University of Bath, 2009)
- BSc (Hons) in Coach Education & Sports Development (University of Bath, 2008)
- Fellow (Higher Education Academy (HEA), 2018)