The Problem of Political Marketing

Authors: Lilleker, D.G.

Volume: 24

Pages: 233-+

DOI: 10.1177/02673231090240020502

Source: Web of Science (Lite)

The Problem of Political Marketing

Authors: Savigny, H.

Publisher: Continuum International Publishing Group

ISBN: 9781441106346

Abstract:

Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following: * Why have politicians ...

Source: Manual