The Problem of Political Marketing

Authors: Savigny, H.

Publisher: Continuum International Publishing Group

ISBN: 9781441106346

Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following: * Why have politicians ...

This data was imported from Web of Science (Lite):

Authors: Lilleker, D.G.

Volume: 24

Pages: 233-+

DOI: 10.1177/02673231090240020502

The data on this page was last updated at 04:52 on April 20, 2019.