Motor coach tourism
Authors: O' Regan, M.
Editors: Jafari, J. and Xiao, H.
Publisher: Springer International Publishing
Escorted motor coach tourism is often perceived as a “poor relation,” with its continued role in the development of domestic and international tourism understated, and overlooked in the development of infrastructure and attractions by destination marketing organizations and city and transport planners. Its heyday was between the two world wars and the early 1970s, after railway dominance, but before airborne package tours (Walton 2011). During this period, motor coaches made an important contribution toward developing national and international tourism across the United States and Europe. Even with the development of airborne package tours, coach travel has continued to be an important component of package tourism and has developed strong links to tourism-related companies and destinations.