An approach based on reinforcement learning and self-organizing maps to design a marketing campaign

This source preferred by Emili Balaguer-Ballester

Authors: Gomez-Perez, G., Martín-Guerrero, J.D., Soria-Olivas, E., Balaguer-Ballester, E., Palomares, A., Casariego, N. and Paglialunga, D.

Journal: 2nd International Conference on Machine Intelligence ACIDCA-ICMI 2005

Pages: 259-265

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