Marta Disegna

Dr Marta Disegna

  • Senior Lecturer (Academic) in Statistics & Econometrics
  • 5th Floor EBC
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Biography

Dr Marta Disegna is Senior Lecturer in Statistics & Econometrics and leader of the Math & Stat Clinic support centre (https://microsites.bournemouth.ac.uk/mathssupport/) in the Accounting, Finance and Economics Department within the Faculty of Management of Bournemouth University. She joined Bournemouth University in January 2016 after a three-year Lecturer position in Applied Economic at the Free University of Bolzano (Italy). She obtained her PhD in Statistics at the University of Bologna (Italy) in 2007 and her degree in Economics at Ca’ Foscari University of Venice (Italy) in 2003.

After her PhD, she specialized in the statistical and econometric analysis of the consumer behaviour with particular focus to tourism, environment, and food sectors. In particular, she has extensively studied and adopted non-overlapping and fuzzy algorithms for market segmentation, censored regression models for the analysis of expenditure behaviour and willingness to pay or donate.

I am currently the editor of the Bournemouth Accounting, Finance & Economic Series (BAFES) Working Paper Series (http://econpapers.repec.org/paper/bamwpaper/) and the Accounting, Finance & Economics annual Newsletter.

Research

I am currently collaborating on different projects regarding the use of fuzzy theory (including fuzzy sets, fuzzy numbers, and fuzzy clustering) for the analysis of microdata in social sciences. More specifically, I am currently working on the definition of: (1) a novel Fuzzy clustering algorithm for multivariate time-spatial units; (2) a novel Fuzzy clustering procedure to describe and analyse the evolution of consumer behaviours based on cross-sectional surveys; (3) the development of an exploratory fuzzy approach to analyse the relationship between quantitative and categorical variables that are characterised by a certain degree of uncertainty. More specifically, within the latter study we are analysing how tourism satisfaction affect expenditure behaviour at the destination.

The results of my research are published mainly in International journals including Spatial Statistics, Knowledge Based Systems, Expert Systems with Application, Tourism Management and Journal of Travel Research. I have presented findings from my research at more than 50 international and national statistics, economics and tourism conferences.

ORCID: https://orcid.org/0000-0002-3638-6772;

SCOPUS ID: 36843985000;

GOOGLE SCHOLAR: http://scholar.google.it/citations?user=FrA2cy0AAAAJ&hl=it

Favourites

Journal Articles

  • Takeda, S., Disegna, M. and Yang, Y., 2019. Changes in Chinese work values: A comparison between the One-Child, Social Reform and Cultural Revolution Generations. Evidence-based HRM: a global forum for empirical scholarship.
  • Disegna, M., D'Urso, P. and Massari, R., 2018. Analysing cluster evolution using repeated cross-sectional ordinal data. Tourism Management, 69, 524-536.
  • Khoo-Lattimore, C., Prayag, G. and Disegna, M., 2018. Me, My Girls, and the Ideal Hotel: Segmenting Motivations of the Girlfriend Getaway Market Using Fuzzy C-Medoids for Fuzzy Data. Journal of Travel Research.
  • Bruwer, J., Prayag, G. and Disegna, M., 2018. Why wine tourists visit cellar doors: Segmenting motivation and destination image. International Journal of Tourism Research, 20 (3), 355-366.
  • Checchiato, F, Disegna, M. and Vescovi, T, 2018. The challenge of publishing research about a never-ending subject for marketing scholars: The country of origin. Journal of Global Scholars of Marketing Science, 28 (2), 160-165.
  • Di Lascio, F.M.L. and Disegna, M., 2017. A copula-based clustering algorithm to analyse EU country diets. Knowledge-Based Systems, 132, 72-84.
  • Disegna, M., D'Urso, P. and Durante, F., 2017. Copula-based fuzzy clustering of spatial time series. Spatial Statistics, 21, 209-225.
  • D'Urso, P., Disegna, M., Massari, R. and Osti, L., 2016. Fuzzy segmentation of postmodern tourists. Tourism Management, 55, 297-308.
  • Disegna, M. and Osti, L., 2016. Tourists' expenditure behaviour: The influence of satisfaction and the dependence of spending categories. Tourism Economics, 22 (1), 5-30.
  • Marzetti, S., Disegna, M., Koutrakis, E., Sapounidis, A., Marin, V., Martino, S., Roussel, S., Rey-Valette, H. and Paoli, C., 2016. Visitors' awareness of ICZM and WTP for beach preservation in four European Mediterranean regions. Marine Policy, 63, 100-108.
  • Prayag, G., Disegna, M., Cohen, S.A. and Yan, H.G., 2015. Segmenting Markets by Bagged Clustering: Young Chinese Travelers to Western Europe. Journal of Travel Research, 54 (2), 234-250.
  • D'Urso, P., Disegna, M., Massari, R. and Prayag, G., 2015. Bagged fuzzy clustering for fuzzy data: An application to a tourism market. Knowledge-Based Systems, 73 (1), 335-346.
  • Marzetti Dall'Aste Brandolini, S. and Disegna, M., 2015. ICZM and WTP of stakeholders for beach conservation: Policymaking suggestions from an Italian case study. Tourism Economics, 21 (3), 601-628.
  • Checchinato, F., Disegna, M. and Gazzola, P., 2015. Content and Feedback Analysis of YouTube Videos: Football Clubs and Fans as Brand Communities. Journal of Creative Communications, 10 (1), 71-88.
  • Brida, J.G., Disegna, M. and Scuderi, R., 2014. The behaviour of repeat visitors to museums: Review and empirical findings. Quality and Quantity, 48 (5), 2817-2840.
  • Brida, J.G., Disegna, M. and Scuderi, R., 2014. The visitors' perception of authenticity at the museums: Archaeology versus modern art. Current Issues in Tourism, 17 (6), 518-538.
  • Castellini, A., Disegna, M., Mauracher, C. and Procidano, I., 2014. Consumers' Willingness to Pay for Quality and Safety in Clams. Journal of International Food and Agribusiness Marketing, 26 (3), 189-208.
  • Brida, J.G., Disegna, M. and Osti, L., 2014. Residents' perceptions of tourism impacts and attitudes towards tourism policies. Tourismos, 9 (1), 37-71.
  • Brida, J.G., Disegna, M. and Scuderi, R., 2014. Segmenting visitors of cultural events: The case of Christmas Market. Expert Systems with Applications, 41 (10), 4542-4553.
  • Checchinato, F., Disegna, M. and Vescovi, T., 2013. Does Country of Origin Affect Brand Associations? The Case of Italian Brands In China. Journal of Global Scholars of Marketing Science: Bridging Asia and the World, 23 (4), 409-421.
  • Vescovi T., Checchinato F., Disegna, M., Gazzola P. and Zhongming W., 2013. Do Country of Origin and Translation methods really matter for foreign brands in the Chinese market? Journal of Marketing Trends, 2, 25-34.
  • D'Urso, P., De Giovanni, L., Disegna, M. and Massari, R., 2013. Bagged Clustering and its application to tourism market segmentation. Expert Systems with Applications, 40 (12), 4944-4956.
  • Brida, J.G., Disegna, M. and Osti, L., 2013. Visitors' expenditure behaviour at cultural events: The case of Christmas markets. Tourism Economics, 19 (5), 1173-1196.
  • Brida, J.G., Disegna, M. and Scuderi, R., 2013. Visitors to two types of museums: Do expenditure patterns differ? Tourism Economics, 19 (5), 1027-1047.
  • Brida, J.G., Disegna, M. and Vachkova, T., 2013. Visitor satisfaction at the museum: Italian versus foreign visitors. Tourism, 61 (2), 167-186.
  • Brida, J.G., Disegna, M. and Scuderi, R., 2013. Visitors of two types of museums: A segmentation study. Expert Systems with Applications, 40 (6), 2224-2232.
  • Brida, J.G., Disegna, M. and Osti, L., 2013. The effect of authenticity on visitors' expenditure at cultural events. Current Issues in Tourism, 16 (3), 266-285.
  • Brida, J.G., Disegna, M. and Osti, L., 2012. Segmenting visitors of cultural events by motivation: A sequential non-linear clustering analysis of Italian Christmas market visitors. Expert Systems with Applications, 39 (13), 11349-11356.
  • Brida, J.G., Disegna, M. and Osti, L., 2012. Perceptions of authenticity of cultural events: A host-tourist analysis. Tourism, Culture and Communication, 12 (2), 85-96.
  • Dall'Aste Brandolini, S.M. and Disegna, M., 2012. Demand for the quality conservation of Venice, Italy, according to different nationalities. Tourism Economics, 18 (5), 1019-1050.
  • Osti, L., Disegna, M. and Brida, J.G., 2012. Repeat visits and intentions to revisit a sporting event and its nearby destinations. Journal of Vacation Marketing, 18 (1), 31-42.
  • Disegna, M., D'Amore, G. and Di Bacco, M., 2012. Reliability of craniometric traits in reflecting biological affinities among populations. Journal of Biological Research (Italy), 85 (1), 111-113.
  • Marzetti, S., Disegna, M., Villani, G. and Speranza, M., 2011. Conservation and recreational values from semi-natural grasslands for visitors to two italian parks. Journal of Environmental Planning and Management, 54 (2), 169-191.
  • Marzetti Dall’Aste Brandolini S., Disegna, M., Villani G. and Speranza M., 2011. Conservation and recreational values from semi–natural grasslands for visitors to two italian parks. Journal of Environmental Planning and Management, 54 (2), 169-191.
  • Disegna, M., Mauracher C. and Procidano I., 2010. Segmentazione della domanda di vino in Italia mediante mappe di Kohonen. Rivista Italiana di Economia, Demografia e Statistica, LXIV (1-2), 111-118.
  • Disegna, M., Mauracher, C., Procidano, I. and Trevisan, G., 2009. Characteristics of production and consumption of organic trout in Italy. NEW MEDIT, 8 (3), 17-26.
  • Disegna, M., Mauracher, C., Procidano, I. and Trevisan, G., 2009. Characteristics of production and consumption of organic trout in Italy. New Medit, 8 (3 SUPPL.), 17-26.

Chapters

  • Checchinato, F., Disegna, M. and Vescovi, T., 2016. Does country of origin affect brand associations? The case of Italian brands in China. Global Branding and Country of Origin: Creativity and Passion. 53-64.
  • Castellini, A., Disegna, M., Mauracher, C. and Procidano, I., 2011. Qualità e sicurezza nel consumo del prodotto vongola. In: Trevisan, G., ed. Le vongole dell'Alto Adriatico tra ambiente e mercato. Franco Angeli, 180-204.

Conferences

Reports

PhD Students

  • Hong Thai Le. Globalisation, Diet and Health
  • Olivia Placzek. Supermarket Promotions, Obesity and Food Demand
  • Festus Fatai Adedoyin. Tourism Taxation and Consumer Behaviour

Profile of Teaching PG

  • Financial Econometrics

Profile of Teaching UG

  • Basic Statistical Techniques
  • Mathematics for Economists
  • Econometric Techniques
  • Professional Studies and Quantitative Techniques

Grants

  • Fuzzy Clustering: From Theory to Practice (La Sapienza University Rome (Italy), 03 Oct 2017). Awarded
  • Globalisation, Diet and Health (Bournemouth University, 25 Sep 2017). Awarded
  • Tourism Taxation and Consumer Behaviour (Bournemouth University, 25 Sep 2017). Awarded
  • Priority project refresh (Local Enterprise Partnership –LEP– project) (DORSET Local Enterprise Partnership, 01 Jun 2016). Completed
  • Tourism Taxation and Consumer Behaviour in the UK (Bournemouth University, 01 Nov 2015). Completed
  • Study to Measure the Economic Performance and Contribution of Irish Tourism (Indecon International Economic Consultants, 01 Jun 2015). Completed

External Responsibilities

Conference Presentations

  • 10th International Conference of the ERCIM WG on Computational and Methodological Statistics - CMStatistics., Dynamic time warping-based fuzzy clustering with spatial information, 16 Dec 2017, London, UK
  • 9th International Conference of the ERCIM on Computational and Methodological Statistics - CMStatistics, Copula-based fuzzy clustering of time series, 08 Nov 2017, University of Seville, Spain
  • SMPS, 8th International Conference on Soft Methods in Probability and Statistics, A multivariate analysis of tourists’ spending behaviour, 12 Sep 2016, Rome, Italy
  • IATE, 5th Conference of the International Association for Tourism Economics, Modeling tourism expenditures using a fuzzy approach, 30 Jun 2015, Hong Kong, China
  • CBTS, Tourism Mobilities beyond Place: Time, Resources and Perspectives, A two-tiered segmentation analysis of the motivation of tou- rists visiting Thailand, 03 Dec 2014, Brunico, Italy
  • Annual Meeting of the Austrian Statistical Society (OSG), Food consumption patterns of European countries: an application of the CoClust algorithm, 10 Sep 2014, Innsbruck, Austria.
  • CLADAG, 9th Scientific Meeting of the Classification and Data Analysis Group, Tourism Market Segmentation with Imprecise Information, 18 Sep 2013, Modena, Italy
  • Advanced Research Workshop in Tourism Economics, The influence of visitors’ satisfaction on expenditure behaviour, 06 Jun 2013, Coimbra, Portogallo

Qualifications

  • BSc (Hons) in Applied Statistics (Ca’ Foscari University Venice, Italy, 2003)
  • PhD in Applied Statistics (Department of Statistics “Paolo Fortunati”, University of Bologna, Italy, 2007)

Memberships

  • Classification and Data Analysis Group (CLADAG), Member (2015-),
  • International Association for Tourism Economics (IATE), Member (2015-),
  • Royal Statistical Society, Member (2017-),
The data on this page was last updated at 04:11 on November 17, 2018.