Hiroko Oe

Dr Hiroko Oe

  • Senior Lecturer In Marketing
  • Executive Business Centre EB401, Bournemouth University, 89 Holdenhurst Road, Bournemouth, BH8 8EB
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Biography

Dr. Hiroko Oe is a Senior Lecturer in Marketing at Faculty of Management, Bournemouth University. She holds a Ph.D. degree from Waseda University (Japan), MSc Regulation from the London School of Economics and Political Sciences, and BEcon from the University of Tokyo. After working for the Central Government, Japan as a policy maker and a coordinator, she moved to the academia. Her experiences include some UN activities in policy collaboration in the telecommunications field at OECD and ITU.

Her research interests are concentrated in the areas of consumer behaviour, strategic marketing, as well as a growing research interest in entrepreneurial behaviour of small and medium enterprises and strategic alliances.

Favourites

  • Oe, H. and Yamaoka, Y., 2020. Consumer perceptions of corporate social responsibility and its relationship with consumer behaviour: Scale development and validation in an emerging market context. Journal of Customer Behaviour.
  • Oe, H. and Yamaoka, Y., 2020. How to enhance sustainability goals implementation in the business behavior: A lesson from the discussions of Japanese Small and Medium sized Enterprises. Social Business.
  • Oe, H., 2020. Discussion of digital gaming’s impact on players’ well-being during the COVID-19. arXive.
  • Kaolawanich, R., Oe, H., Yamaoka, Y. and Chang, C.Y., 2020. A discussion of a luxury apparel brand strategy in an emerging market: Conceptual model with network perspectives. Journal of Social, Cultural and Political Studies, 4 (2), 58-72.
  • Oe, H., 2020. A Conceptualisation of innovative organisation of an ICT company: A focus on the impact of ‘innovative milieu’. Journal of Business School, 3 (1), 23-36.
  • Oe, H. and Yamaoka, Y., 2020. Chinese consumers’ conspicuous perspectives: the context of smartphone purchase behavior. Journal of Business Management and Economic Review, 4 (1).
  • Oe, H., Sunpakit, P., Yamaoka, Y. and Liang, Y., 2018. An exploratory study of Thai consumers' perceptions of 'conspicuousness': a case study of luxury handbags. Journal of Consumer Marketing, 35 (6).
  • Oe, H. and Burlison, J., 2018. A discussion framework of store image and patronage: A literature review. International Journal of Retail & Distribution Management.
  • Liang, Y., Ghosh, S. and Oe, H., 2017. Chinese consumers’ luxury value perceptions –A conceptual model. Qualitative Market Research: an international journal, 20 (2).
  • Oe, H., 2011. A Proposal for the Development of Communication Methodology Based on "Etude". 横浜国際社会科学研究, Aug 16 (2), 179-204.
  • Oe, H., 2008. Sustainable Marketing -New Management Theory Based on Trust and Communication with Customers. DTP Publishing, Ltd.Japan.
  • Oe, H., Yamaoka, Y. and Hideshima, E., 2016. How to Support Decision Making of Local Government in Prioritising Policy Menu Responding to Citizens’ Views: An Exploratory Study of Text Mining Approach to Attain Cognitive Map Based on Citizen Survey Data, In Lecture Notes in Business Information Processing. In: van der Aalst, W., Mylopoulos, J., Rosemann, M., Shaw, M.J., Szyperski, C., ed. Lecture Notes in Business Information Processing. Springer.
  • Oe, H., 2019. ‘Shinise’ wisdom to develop sustainable business plan: Implication and evaluation from the UN SDGs perspectives and ICT impact. In: Deep Transformation and the Future of Organisation 6-7 December 2019 the Penthouse Tunis.
  • Oe, H. and Yamaoka, Y., 2019. Call for Mortuary Science in Tourism: Conceptualisation in the Context of Globalised Era. In: Japanese Society of Travel Medicine 17 November 2019 Tokyo.
  • Oe, H. and Yamaoka, Y., 2019. A study of business continuity strategy: Super longevity firms 300-years over firms in Japan, A seminar discussion on business sustainability. In: e-workshop at the Open University of Japan 31 August 2019 Chiba. Japan (Skype).
  • Oe, H., Yamaoka, Y. and Hideshima, E., 2016. How to support decision making of local government in prioritising policy menu responding to citizens’ views: An exploratory study of text mining approach to attain cognitive map based on citizen survey data. In: International Conference on Decision Support System Technology ICDSST 2016: Decision Support Systems VI - Addressing Sustainability and Societal Challenges 23-25 May 2016 Plymouth, UK. Springer, 202-216.
  • Oe, H., Torii, H., Osaki, T. and Wongsupachat, A., 2015. Is CSR a magic word?: An exploring study of consumer behaviour in cosmetic market in Thailand. In: Academy of Marketing 2015 7-9 July 2015 Limerick.
  • Oe, H. and Yamaoka, Y., 2013. Entrepreneurship, Leadership and Communication: A Case Study of Mie Cultured Pearl Industry. In: International Symposium on Marketing, Logistics, and Business 24-26 September 2013 Nagoya, Japan.
  • Oe, H. and Weeks, M., 2020. How to support vulnerable citizens under the COVID-19 lockdown situation: A community initiative with ubiquitous network perspectives. Discussion Seminar, Innovation & Management Laboratory, Fukui University.

Journal Articles

  • Oe, H. and Yamaoka, Y., 2020. Consumer perceptions of corporate social responsibility and its relationship with consumer behaviour: Scale development and validation in an emerging market context. Journal of Customer Behaviour.
  • Oe, H. and Yamaoka, Y., 2020. How to enhance sustainability goals implementation in the business behavior: A lesson from the discussions of Japanese Small and Medium sized Enterprises. Social Business.
  • Takemoto, T., Ota, T. and Oe, H., 2020. An examination of applicability of face recognition sensors in public facilities.
  • Oe, H. and Weeks, M., 2020. How to Support Vulnerable Citizens during the COVID-19 Lockdown: A Community Initiative from Ubiquitous Network Perspectives. Budapest International Research and Critics Institute (BIRCI-Journal), 3 (2), 1369-1377.
  • Oe, H., 2020. Discussion of digital gaming’s impact on players’ well-being during the COVID-19. arXive.
  • Kaolawanich, R., Oe, H., Yamaoka, Y. and Chang, C.Y., 2020. A discussion of a luxury apparel brand strategy in an emerging market: Conceptual model with network perspectives. Journal of Social, Cultural and Political Studies, 4 (2), 58-72.
  • Oe, H., 2020. A Conceptualisation of innovative organisation of an ICT company: A focus on the impact of ‘innovative milieu’. Journal of Business School, 3 (1), 23-36.
  • Oe, H. and Yamaoka, Y., 2020. Chinese consumers’ conspicuous perspectives: the context of smartphone purchase behavior. Journal of Business Management and Economic Review, 4 (1).
  • Oe, H., Sunpakit, P., Yamaoka, Y. and Liang, Y., 2018. An exploratory study of Thai consumers' perceptions of 'conspicuousness': a case study of luxury handbags. Journal of Consumer Marketing, 35 (6).
  • Oe, H. and Burlison, J., 2018. A discussion framework of store image and patronage: A literature review. International Journal of Retail & Distribution Management.
  • Liang, Y., Ghosh, S. and Oe, H., 2017. Chinese consumers’ luxury value perceptions –A conceptual model. Qualitative Market Research: an international journal, 20 (2).
  • Oe, H., 2012. A study of risk communication and interactive understanding : Is it possible to enjoy democratic dialogue as a citizen? Departmental Bulletin Paper, 32 (3/4), 37-53.
  • Oe, H., 2012. "Information" and Communication in the Scope of Business Administration Studies : Bridging from Socio-Information to Interdisciplinary Fields. 社会情報学研究, 16 (2).
  • Oe, H., 2011. A study on the learning process of sustainable community design: From the process of 'etude' based on the case method approach. Departmental Bulletin paper, 32 (1), 99-112.
  • Oe, H., 2011. A Proposal for the Development of Communication Methodology Based on "Etude". 横浜国際社会科学研究, Aug 16 (2), 179-204.
  • Oe, H., 2010. Another form of non-verbal communication: showing the users' own mobile phone displays. 情報文化学会誌 17(1), 11-18, 2010-09-07, 17(1), 11-18.
  • Oe, H., 2007. The meaning of letters among a variety of media: A comparative study of letters and mobile phone mail based on empirical data analysis. Journal of the Japan Information-culture Society, 14 (1), 60-66.

Books

  • Oe, H., Kooiker, R., Saltik, B. and Yusel, S.K., 2019. An Investigation into Relational Actors and Business Networks: Case and Analysis -2-. DesignEgg.
  • Oe, H. and Yamaoka, Y., 2019. Community Network and Co-learning Perspectives: To Achieve Sustainable Development of Society. Design Egg.
  • Oe, H., Lang, Q.T.T. and Nakpon, K.P., 2019. An Investigation into the Relational Actors and Business Networks: Case and Analysis -1-. Design Egg (textbook publisher).
  • Oe, H., Mami, N., Jibu, M., Tanaka, R., Ito, Y. and Matsunaga, H., 2012. Education for Sustainable Development: From the Perspective of Social Marketing and Community Management. Tokyo, Japan: Minerva Shobou: Tokyo.
  • Oe, H., 2010. Ke-su de manabu komyuniti (Community-Case methodology). DTP Publishing, Ltd.Japan.
  • Oe, H. and Hirabayashi, C., 2009. Perspective for Sustainable Society: A Step towards Prosumerism (chapter 1) :in Wisdom of Design (vol.3). Yamagata, Japan: Institute of Design Philosophy, Tohoku University of Design and Art.
  • Oe, H., 2008. Tegami (Letters) Anatomy: Communication Media Weaving Trust Among Us. Tokyo, Japan: DTP Publishing.
  • Oe, H., 2008. Sustainable Marketing -New Management Theory Based on Trust and Communication with Customers. DTP Publishing, Ltd.Japan.
  • Oe, H., Amemiya, F. and Otsuka, T., 2008. Communication Marketing. Hakutou Shobou, Tokyo, Japan.
  • Oe, H., 2007. Sustainable Community Network. Tokyo, Japan: Nihon Community and Social Research Institute.

Chapters

  • Oe, H., Yamaoka, Y. and Hideshima, E., 2016. How to Support Decision Making of Local Government in Prioritising Policy Menu Responding to Citizens’ Views: An Exploratory Study of Text Mining Approach to Attain Cognitive Map Based on Citizen Survey Data, In Lecture Notes in Business Information Processing. In: van der Aalst, W., Mylopoulos, J., Rosemann, M., Shaw, M.J., Szyperski, C., ed. Lecture Notes in Business Information Processing. Springer.

Conferences

  • Oe, H., 2019. Natural disaster & Information gap: How to support disabled people with ICT applications. In: Preparatory workshop for the ITU Policy Forum 21 16 September 2019 Tokyo and Bournemouth (Skype).
  • Oe, H., 2019. ‘Shinise’ wisdom to develop sustainable business plan: Implication and evaluation from the UN SDGs perspectives and ICT impact. In: Deep Transformation and the Future of Organisation 6-7 December 2019 the Penthouse Tunis.
  • Oe, H. and Yamaoka, Y., 2019. Call for Mortuary Science in Tourism: Conceptualisation in the Context of Globalised Era. In: Japanese Society of Travel Medicine 17 November 2019 Tokyo.
  • Oe, H. and Yamaoka, Y., 2019. Marketing strategies for agricultural goods in the global market: Emerging market perspectives. In: Japan Association for Performance Excellence4 16 November 2019 Tokyo.
  • Oe, H. and Yamaoka, Y., 2019. A study of business continuity strategy: Super longevity firms 300-years over firms in Japan, A seminar discussion on business sustainability. In: e-workshop at the Open University of Japan 31 August 2019 Chiba. Japan (Skype).
  • Oe, H. and Yamaoka, Y., 2019. An exploratory study of foreign tourists' expectations towards the medical services in Japan: In the context of expanding inbound tourism. In: 18th Conference of Japanese Society of Travel Medicine 6-7 April 2019 Tokyo.
  • Oe, H. and Yamaoka, Y., 2018. An investigation into the Japanese university students' attitudes towards volunteering activities: Towards Tokyo 2020. In: Japan Association of Performance Excellence, Autumn, 2018 17 November 2018 Tokyo.
  • Oe, H. and Yamaoka, Y., 2018. An exploratory study of young generations' perception towards volunteering activities: in the context of Tokyo 2020 preparation. In: Society of Travel and Medicine 18 November 2018 Ryogoku, Tokyo.
  • Liang, Y., Ghosh, S., Oe, H. and Chung, H., 2018. Attitudes and purchase intentions towards electric vehicles: an exploratory study of the Taiwanese automobile market. In: British Academy Management 4-6 September 2018 Bristol Business School, University of West of England.
  • Oe, H., Takahashi, K. and Hideo, T., 2018. An exploratory study of the perceptions of the local immigrants towards the medical services in Japan. In: International Forum on Quality and Safety in Healthcare 2-5 May 2018 Amsterdam.
  • Oe, H., Yamaoka, Y. and Liang, Y., 2017. An investigation into the relationships and roles of supporting actors' in incubating SMEs businesses: A case study in the B2B context in Japan. In: 4th AM B2B SIG Colloquium, Academy of Marketing 6 October 2017 Bournemouth University.
  • Oe, H., Wirinya, K. and Yamaoka, Y., 2017. An investigation into antecedent factors of purchasing intentions of Thai consumers towards traditional sweets: A preparation of measurements and an analytical tool. In: British Academy of Management 5-7 September 2017 Coventry.
  • Oe, H., Wongsupachat, A. and Yamaoka, Y., 2017. An Exploratory Study of Thai Consumers’ Behaviour in Cosmetics Market: Validation and Proposal of Measurements and Analytical Framework. In: British Academy of Managament 5-7 September 2017 Coventry.
  • Oe, H., Takahashi, H., Takahashi, K. and Hanyu, J., 2017. How to tackle barriers for access the medical services in Japan: A case study of immigrants’ scenario in the Greater Tokyo Area in Japan. In: International Forum on Quality and Safety in Healthcare 25-26 August 2017 Kuala Lumpur.
  • Oe, H., Liang, Y. and Chen, J., 2017. An exploratory study of Taiwanese Consumers’ perception towards “Sharing economy” service: A case of Airbnb. In: Academy of Marketing 3-6 July 2017 Hull University.
  • Oe, H., Takahashi, H., Taahashi, K. and Hanyu, J., 2017. A Study of Immigrants' needs and access to medical services in the communities: An empirical analysis and discussion. In: Japanese Society of Travel Medicine 15-16 April 2017 Tokyo.
  • Liang, Y., Ghosh, S. and Oe, H., 2016. The impact of face saving value on luxury consumption: A cross-cultural comparison study of Chinese consumers in China and in the UK. In: British Academy of Management 6-8 September 2016 New Castle.
  • oe, H., Yamaoka, Y. and Liang, Y., 2016. Is a conspicuous attitude an illusion? An empirical study of Thai consumers’ value perceptions towards luxury handbags.
  • Liang, Y. and Oe, H., 2016. Conspicuous or inconspicuous consumption? – A comparative study of Chinese and Japanese consumers’ attitudes towards luxury brands consumption. In: Academy of Marketing 4 July-7 April 2016 New Castle, UK.
  • Oe, H. and Yamamoto, S., 2016. A case study of Japanese SMEs’ internationalisation process and new customer acquisition: Based on Entrepreneurial orientation (EO) and effectuation logics. In: Academy of Marketing 4-7 July 2016 New Castle, UK.
  • Oe, H. and Sato, K., 2016. Sake breweries as ‘born again global’ enterprises: An exploratory study on the impact of entrepreneurial orientation (EO) dimensions on ‘Japan Sake’ exportation behaviour. In: Academy of Marketing 4-7 July 2016 New Castle, UK.
  • Oe, H., Do, H. and Yamaoka, Y., 2016. Insights into Entrepreneurial Orientation of Japanese Traditional Manufacturing SMEs. In: International Council for Small Business (ICSB) 2016 12 June-18 April 2016 NY, USA.
  • Oe, H., Yamaoka, Y. and Liang, Y., 2016. An exploratory study of Japanese consumers’ value perceptions towards luxury goods: Based on the focus group discussion of luxury bags purchasing experiences.
  • Oe, H., Yamaoka, Y. and Hideshima, E., 2016. How to support decision making of local government in prioritising policy menu responding to citizens’ views: An exploratory study of text mining approach to attain cognitive map based on citizen survey data. In: International Conference on Decision Support System Technology ICDSST 2016: Decision Support Systems VI - Addressing Sustainability and Societal Challenges 23-25 May 2016 Plymouth, UK. Springer, 202-216.
  • Liang, Y., Ghosh, S. and Oe, H., 2015. Value perception of luxury products: A study of Chinese consumers. In: Asia-Pacific Conference on Business and Social Sciences 2015 23-24 November 2015 Kuala Lumpur.
  • Oe, H. and Yamaoka, Y., 2015. AN EXPLORATORY STUDY OF FACTORS WHICH AFFECT PURCHASING INTENTIONS FOR LUXURY HANDBAGS IN BANGKOK. In: Asia-Pacific Conference on Business and Social Sciences 2015 23-24 November 2015 Kuala Lumpur.
  • Liang, Y., Oe, H. and Yamaoka, Y., 2015. An exploratory study of Chinese consumer behaviour in Luxury market. In: Japan Association for Performance Excellence 2015 14 November 2015 Tokyo, Japan.
  • Oe, H. and Yamaoka, Y., 2015. An exploratory study of Chinese consumer behaviour in Luxury market. In: Japan Association for Performance Excellence 2015 14 November 2015 Tokyo.
  • Oe, H., Sunpakit, P. and Yamaoka, Y., 2015. A study of factors which affect purchasing intentions of luxury handbags in Bangkok. In: British Academy of Management 7-9 September 2015 Portsmouth.
  • Oe, H. and Marchetta, M., 2015. What are the Roles and Pathways of Emotional Intelligence in the Japanese Workplace? In: British Academy of Management 7-9 September 2015 Portsmouth.
  • Oe, H. and Yamaoka, Y., 2015. A case study of the cultured pearl industry in Japan: An exploration of effective marketing action based on a collaborative learning platform led by motivated actors. In: Academy of Marketing 2015 7-9 July 2015 Limereck.
  • Oe, H., Torii, H., Osaki, T. and Wongsupachat, A., 2015. Is CSR a magic word?: An exploring study of consumer behaviour in cosmetic market in Thailand. In: Academy of Marketing 2015 7-9 July 2015 Limerick.
  • Oe, H. and Yamaoka, Y., 2015. A comparative study of cosmetics purchasing behaviour in Thailand: An exploring of antecedent factors of cosmetics buying action. In: Japan Association of Performance Excellence、Spring 2015 18 April 2015 Tokyo, Japan.
  • Oe, H., Kahattha, W. and Yamaoka, Y., 2014. Consumer value structure in the Thai sweets market and the pathway to a sustainable marketing strategy. In: Japan Association of Performance Excellence 22 November 2014 Tokyo.
  • Oe, H. and Yamaoka, Y., 2014. Contribution of ‘quality management paradigm’ in the Chinese smartphone market: Investigating the antecedent factors and response to them. In: British Academy of Management 2014 8-10 September 2014 Belfast.
  • Oe, H. and Yamaoka, Y., 2014. What are the antecedent factors to realise citizen satisfaction?: Prioritising the policy menu on the agenda. In: British Academy of Management 2014 8-10 September 2014 Belfast.
  • Oe, H. and Yamaoka, Y., 2014. Quality of management perspectives in the globalised era: Issues to be considered. In: Japan Association of Performance Excellence 19 April 2014 Tokyo.
  • Oe, H., 2013. A Study of the Environment of Chinese Mobile Phone and Quality of Management: Focusing on the Consumer’s Behaviour towards Smartphone Purchasing. In: Japan Associatoin for Performance Excellence 30 November 2013 Tokyo.
  • Oe, H. and Yamaoka, Y., 2013. Entrepreneurship, Leadership and Communication: A Case Study of Mie Cultured Pearl Industry. In: International Symposium on Marketing, Logistics, and Business 24-26 September 2013 Nagoya, Japan.
  • Oe, H. and Yamaoka, Y., 2013. Why Do We Fail in Policy Making in Communities?: Some Empirical Analyses Based on Residents’ Satisfaction Survey Data in Japan. In: British Academy of Management 10-12 September 2013 Liverpool.
  • Oe, H., 2013. A Case Study of the Cultured Pearl Industry in Seashore Communities in Japan: Can Mikimoto Myth Survive in the 21st Century? In: British Academy of Management 10-12 September 2013 Liverpool.

Reports

  • Oe, H. and Weeks, M., 2020. How to support vulnerable citizens under the COVID-19 lockdown situation: A community initiative with ubiquitous network perspectives. Discussion Seminar, Innovation & Management Laboratory, Fukui University.
  • Oe, H., 2020. Communicating Sustainability Practices in the SME businesses in Japan. The Open University of Japan.
  • Oe, H., 2020. Collaborative network as a social innovation platform: Focus on the catalytic role of social enterprises in the community. Department of Human Care and Support, Toyo University, Japan.
  • Oe, H., 2020. Quality management and business ethics –A discussion framework of global innovation management Report: Crisis & Risk Management Society of Japan. Tokyo: Crisis & Risk Management Society of Japan.
  • Oe, H. and Yamaoka, Y., 2020. A study of Social Preparedness for natural disasters with communication and practices: Community as a safety net. The Open Unversity of Japan.
  • Oe, H., 2019. How to engage international students in a collaborative learning platform: Discussions based on the ‘etude’ modules with case method of instruction.. NPO Infromation Gap Buster, Japan.
  • Oe, H., 2019. ITU standards for disaster relief, network resilience and recovery: Our discussion agenda. The Open University of Japan (Research Office Working paper Series).
  • Oe, H., 2019. Infrastructures for social services in the communities: Key questions for discussions with Professor Kurihara. Chiba, Japan: Yamaoka Lab, The Open Universirsity of Japan.
  • Oe, H., 2019. Playable City: Gamification, well-being, Pokemon-Go in the ageing era. Tokyo: Egg Design.
  • Oe, H., 2019. Natural disaster & Information gap: How to support disabled people with ICT applications. The Open University of Japan (Research Office, Working Paper Series).
  • Oe, H. and Otsuka, T., 2005. An Empirical Survey of Japanese Life Insurance Customers -- Comparative Market Analysis Based on Consumers’ Recognition Data --. Yu-cho Foundation, Japan.

Invited Lectures

  • ESD and Social Education in the Communities, Notre Dame Seishin University、Japan
  • "Community Business",Showa Women's University, Japan
  • "Social Capital and Community", Rissho University, Japan
  • Policy Evaluation

External Responsibilities

Qualifications

  • PhD in ICT (Waseda University, 2006)
  • MSc in Regulation (London School of Economics and Political Science, 1998)

Honours

  • Best PAper Award on ‘An Investigation into the Forms of WOM Precipitated by Advertisements and Web Sites on Mobile Phones’, Journal of Information and Communication Research, Japan Society of Information and Communication Research, 27(3), pp. 117-130. (JSIS, 2010)

Memberships

  • CMI, Fellow (2016-),
  • HEA, Fellow (2016-),
The data on this page was last updated at 04:19 on July 12, 2020.