Hiroko Oe

Dr Hiroko Oe

  • Senior Lecturer In Marketing
  • Executive Business Centre EB401, Bournemouth University, 89 Holdenhurst Road, Bournemouth, BH8 8EB
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Biography

Dr. Hiroko Oe is a Senior Lecturer in Marketing at Faculty of Management, Bournemouth University. She holds a Ph.D. degree from Waseda University (Japan), MSc Regulation from the London School of Economics and Political Sciences, and BEcon from the University of Tokyo. After working for the Central Government, Japan as a policy maker and a coordinator, she moved to the academia. Her experiences include some UN activities in policy collaboration in the telecommunications field at OECD and ITU.

Her research interests are concentrated in the areas of consumer behaviour, strategic marketing, as well as a growing research interest in entrepreneurial behaviour of small and medium enterprises and strategic alliances.

Especially 2020-, I am currently researching mainly three fields. The first theme is lifestyle and longevity in Japan. For example, the village of Ogimi, on the Japanese island of Okinawa, is one of five longevity regions in the world (Blue Zone). While some supportive factors for longevity have been discussed, such as the plant-based diet, the slow life and the drinking of red wine, I am studying the case of Ogimi Village in Japan from a more cultural and ethnographic point of view, using the method of participant observation...

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Favourites

  • Oe, H., 2021. Platform for Learning: Education for Sustainable Development and Social Education Facilities. In: Matyja, M., ed. Global Democracy and Education. BIRCU-Publisher.
  • Yamaoka, Y. and Oe, H., 2021. Examining the Effectiveness of the "Throwing Reach Model" in Disseminating Information. Journal of Organizational Culture, Communications and Conflict.
  • Oe, H. and Yamaoka, Y., 2021. Why do they post: Investigating into the Instagrammers perceptions and behaviour. In: Academy of Marketing 5-7 July 2021 online.
  • Weeks, M., Oe, H., Yamaoka, Y. and Hirata, T., 2021. Young Business people’s Entrepreneurial Perceptions and Intentions to Contribute to Local Communities: A Case Study of the Cultured Pearl Industry in Mie, Japan. Economit, 1 (2).
  • Oe, H. and Kawakami, S., 2021. A disaster prevention programme using virtual schemes: Recommendation of tradition populaire integrated with tendenko as an approach to immersive training. INTERNATIONAL JOURNAL OF DISASTER RISK REDUCTION, 57.
  • Oe, H. and Yamaoka, Y., 2021. An exploratory discussion of forest bathing effect in the disruptive environment: Inbound tourism and Japanese nature. In: Japanese Society of Travel Medicine 10-11 April 2021 Tokyo (online).
  • Oe, H. and Weeks, M., 2021. Revisiting the global expansion strategy of fast-food brand: Modelling of satisfaction antecedents in marketing management. International Journal of Services and Operations Management.
  • Oe, H. and Le Thuy, L., 2021. The innovative organisation of Airbnb: Business model innovation and holacracy structure to enhance innovative business behaviour coping with the impact of the COVID-19. International Journal of Business Innovation and Research.
  • Takemoto, T. and Oe, H., 2021. Entrepreneurship education at universities: Challenges and future perspectives on online game implementation. Entrepreneurship Education, 4 (2021), 19-37.
  • Oe, H. and Weeks, M., 2020. Kawaii culture in Japan: A bibliometric analysis and text mining approach based on pop-cultural diplomacy and transmission into global values. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 3 (4), 3990-4004.
  • Oe, H. and Yamaoka, Y., 2020. How to enhance sustainability goals implementation in the business behavior: A lesson from the discussions of Japanese Small and Medium sized Enterprises. Social Business, 10 (3), 281-304.
  • Oe, H. and Nguyễn, H., 2020. Opportunities, challenges, and future of cruise ship tourism: Beyond COVID-19 with ubiquitous information sharing and decision-making. International Journal of Management and Decision Making, 20 (3), 221-240.
  • Oe, H. and Yamaoka, Y., 2020. Consumer perceptions of corporate social responsibility and its relationship with consumer behaviour: Scale development and validation in an emerging market context. Journal of Customer Behaviour, 19 (3), 202-225.
  • Oe, H., Takemoto, T. and Ridwan, M., 2020. Is Gamification a Magic Tool?: Illusion, Remedy, and Future Opportunities in Enhancing Learning Outcomes during and beyond the COVID-19. Budapest International Research and Critics in Linguistics and Education, 3 (2020) (3), 1401-1414.
  • Kawakami, S., Oe, H. and Yamaoka, Y., 2020. An exploratory study of how to increase citizens’ preparedness for natural disasters using e-learning system: From Japanese experiences. In: INSPIRE, British Computer Society: BCS — The Chartered Institute for IT 17 July 2020 online (London).
  • Oe, H. and Weeks, M., 2020. How to support vulnerable citizens under the COVID-19 lockdown situation: A community initiative with ubiquitous network perspectives. Discussion Seminar, Innovation & Management Laboratory, Fukui University.
  • Oe, H., 2020. Discussion of digital gaming’s impact on players’ well-being during the COVID-19. arXive.
  • Kaolawanich, R., Oe, H., Yamaoka, Y. and Chang, C.Y., 2020. A discussion of a luxury apparel brand strategy in an emerging market: Conceptual model with network perspectives. Journal of Social, Cultural and Political Studies, 4 (2), 58-72.
  • Oe, H. and Vo Son, A., 2020. A Conceptualisation of innovative organisation of an ICT company: A focus on the impact of ‘innovative milieu’. Journal of Business School, 3 (1), 23-36.
  • Oe, H. and Yamaoka, Y., 2020. Chinese consumers’ conspicuous perspectives: the context of smartphone purchase behavior. Journal of Business Management and Economic Review, 4 (1).
  • Oe, H., 2019. ‘Shinise’ wisdom to develop sustainable business plan: Implication and evaluation from the UN SDGs perspectives and ICT impact. In: Deep Transformation and the Future of Organisation 6-7 December 2019 the Penthouse Tunis.
  • Oe, H. and Yamaoka, Y., 2019. Call for Mortuary Science in Tourism: Conceptualisation in the Context of Globalised Era. In: Japanese Society of Travel Medicine 17 November 2019 Tokyo.
  • Oe, H. and Yamaoka, Y., 2019. A study of business continuity strategy: Super longevity firms 300-years over firms in Japan, A seminar discussion on business sustainability. In: e-workshop at the Open University of Japan 31 August 2019 Chiba. Japan (Skype).
  • Oe, H., Sunpakit, P., Yamaoka, Y. and Liang, Y., 2018. An exploratory study of Thai consumers’ perceptions of “conspicuousness”: a case of luxury handbags. Journal of Consumer Marketing, 35 (6), 601-612.
  • Burlison, J. and Oe, H., 2018. A discussion framework of store image and patronage: a literature review. International Journal of Retail and Distribution Management, 46 (7), 705-724.
  • Liang, Y., Ghosh, S. and Oe, H., 2017. Chinese consumers’ luxury value perceptions – a conceptual model. Qualitative Market Research, 20 (2), 247-262.
  • Oe, H., Yamaoka, Y. and Hideshima, E., 2016. How to Support Decision Making of Local Government in Prioritising Policy Menu Responding to Citizens’ Views: An Exploratory Study of Text Mining Approach to Attain Cognitive Map Based on Citizen Survey Data, In Lecture Notes in Business Information Processing. In: van der Aalst, W., Mylopoulos, J., Rosemann, M., Shaw, M.J., Szyperski, C., ed. Lecture Notes in Business Information Processing. Springer.
  • Oe, H., Yamaoka, Y. and Hideshima, E., 2016. How to support decision making of local government in prioritising policy menu responding to citizens’ views: An exploratory study of text mining approach to attain cognitive map based on citizen survey data. In: International Conference on Decision Support System Technology ICDSST 2016: Decision Support Systems VI - Addressing Sustainability and Societal Challenges 23-25 May 2016 Plymouth, UK. Lecture Notes in Business Information Processing, 250, 202-216 Springer.
  • Oe, H., Torii, H., Osaki, T. and Wongsupachat, A., 2015. Is CSR a magic word?: An exploring study of consumer behaviour in cosmetic market in Thailand. In: Academy of Marketing 2015 7-9 July 2015 Limerick.
  • Oe, H. and Yamaoka, Y., 2013. Entrepreneurship, Leadership and Communication: A Case Study of Mie Cultured Pearl Industry. In: International Symposium on Marketing, Logistics, and Business 24-26 September 2013 Nagoya, Japan.
  • Oe, H., 2011. A Proposal for the Development of Communication Methodology Based on "Etude". 横浜国際社会科学研究, Aug 16 (2), 179-204.
  • Oe, H., 2008. Sustainable Marketing -New Management Theory Based on Trust and Communication with Customers. DTP Publishing, Ltd.Japan.

Journal Articles

  • Yamaoka, Y. and Oe, H., 2021. Examining the Effectiveness of the "Throwing Reach Model" in Disseminating Information. Journal of Organizational Culture, Communications and Conflict.
  • Yamaoka, Y. and Oe, H., 2021. Business strategies of companies with a longevity of 300 years or longer in Japan: A concept model. International Journal of Management Concepts and Philosophy.
  • Takemoto, T., Oe, H. and Yamaoka, Y., 2021. Sustainable Relationships within Organisations in an Age of Transition of Economy: Focus on Employees’ Trust in Organisations. Economit, 1 (2), 57-69.
  • Weeks, M., Oe, H., Yamaoka, Y. and Hirata, T., 2021. Young Business people’s Entrepreneurial Perceptions and Intentions to Contribute to Local Communities: A Case Study of the Cultured Pearl Industry in Mie, Japan. Economit, 1 (2).
  • Oe, H. and Kawakami, S., 2021. A disaster prevention programme using virtual schemes: Recommendation of tradition populaire integrated with tendenko as an approach to immersive training. INTERNATIONAL JOURNAL OF DISASTER RISK REDUCTION, 57.
  • Oe, H. and Weeks, M., 2021. Revisiting the global expansion strategy of fast-food brand: Modelling of satisfaction antecedents in marketing management. International Journal of Services and Operations Management.
  • Oe, H. and Le Thuy, L., 2021. The innovative organisation of Airbnb: Business model innovation and holacracy structure to enhance innovative business behaviour coping with the impact of the COVID-19. International Journal of Business Innovation and Research.
  • Takemoto, T. and Oe, H., 2021. Entrepreneurship education at universities: Challenges and future perspectives on online game implementation. Entrepreneurship Education, 4 (2021), 19-37.
  • Oe, H. and Nguyen, H., 2021. Opportunities, challenges, and the future of cruise ship tourism: Beyond COVID-19 with ubiquitous information sharing and decision-making. International Journal of Management and Decision Making, 20 (3), 221-240.
  • Oe, H. and Weeks, M., 2020. Kawaii culture in Japan: A bibliometric analysis and text mining approach based on pop-cultural diplomacy and transmission into global values. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 3 (4), 3990-4004.
  • Oe, H. and Yamaoka, Y., 2020. How to enhance sustainability goals implementation in the business behavior: A lesson from the discussions of Japanese Small and Medium sized Enterprises. Social Business, 10 (3), 281-304.
  • Oe, H. and Nguyễn, H., 2020. Opportunities, challenges, and future of cruise ship tourism: Beyond COVID-19 with ubiquitous information sharing and decision-making. International Journal of Management and Decision Making, 20 (3), 221-240.
  • Oe, H. and Yamaoka, Y., 2020. Consumer perceptions of corporate social responsibility and its relationship with consumer behaviour: Scale development and validation in an emerging market context. Journal of Customer Behaviour, 19 (3), 202-225.
  • Oe, H., Takemoto, T. and Ridwan, M., 2020. Is Gamification a Magic Tool?: Illusion, Remedy, and Future Opportunities in Enhancing Learning Outcomes during and beyond the COVID-19. Budapest International Research and Critics in Linguistics and Education, 3 (2020) (3), 1401-1414.
  • Le Thuy, L. and Oe, H., 2020. An Exploratory Discussion of a British Apparel Brand in Relation to New Markets: Developing Actionable Recommendations Based on Network, Relationship, and Collaboration Perspectives. Budapest International Research and Critics Institute (BIRCI-Journal) : Humanities and Social Sciences, 3 ((3)), 1660-1675.
  • Takemoto, T., Ota, T. and Oe, H., 2020. An examination of applicability of face recognition sensors in public facilities.
  • Oe, H. and Weeks, M., 2020. How to Support Vulnerable Citizens during the COVID-19 Lockdown: A Community Initiative from Ubiquitous Network Perspectives. Budapest International Research and Critics Institute (BIRCI-Journal), 3 (2), 1369-1377.
  • Oe, H., 2020. Discussion of digital gaming’s impact on players’ well-being during the COVID-19. arXive.
  • Kaolawanich, R., Oe, H., Yamaoka, Y. and Chang, C.Y., 2020. A discussion of a luxury apparel brand strategy in an emerging market: Conceptual model with network perspectives. Journal of Social, Cultural and Political Studies, 4 (2), 58-72.
  • Oe, H. and Vo Son, A., 2020. A Conceptualisation of innovative organisation of an ICT company: A focus on the impact of ‘innovative milieu’. Journal of Business School, 3 (1), 23-36.
  • Oe, H. and Yamaoka, Y., 2020. Chinese consumers’ conspicuous perspectives: the context of smartphone purchase behavior. Journal of Business Management and Economic Review, 4 (1).
  • Oe, H., Sunpakit, P., Yamaoka, Y. and Liang, Y., 2018. An exploratory study of Thai consumers’ perceptions of “conspicuousness”: a case of luxury handbags. Journal of Consumer Marketing, 35 (6), 601-612.
  • Burlison, J. and Oe, H., 2018. A discussion framework of store image and patronage: a literature review. International Journal of Retail and Distribution Management, 46 (7), 705-724.
  • Liang, Y., Ghosh, S. and Oe, H., 2017. Chinese consumers’ luxury value perceptions – a conceptual model. Qualitative Market Research, 20 (2), 247-262.
  • Oe, H., 2012. A study of risk communication and interactive understanding : Is it possible to enjoy democratic dialogue as a citizen? Departmental Bulletin Paper, 32 (3/4), 37-53.
  • Oe, H., 2012. "Information" and Communication in the Scope of Business Administration Studies : Bridging from Socio-Information to Interdisciplinary Fields. 社会情報学研究, 16 (2).
  • Oe, H., 2011. A study on the learning process of sustainable community design: From the process of 'etude' based on the case method approach. Departmental Bulletin paper, 32 (1), 99-112.
  • Oe, H., 2011. A Proposal for the Development of Communication Methodology Based on "Etude". 横浜国際社会科学研究, Aug 16 (2), 179-204.
  • Oe, H., 2010. Another form of non-verbal communication: showing the users' own mobile phone displays. 情報文化学会誌 17(1), 11-18, 2010-09-07, 17(1), 11-18.
  • Oe, H., 2007. The meaning of letters among a variety of media: A comparative study of letters and mobile phone mail based on empirical data analysis. Journal of the Japan Information-culture Society, 14 (1), 60-66.

Books

  • Oe, H., Kooiker, R., Saltik, B. and Yusel, S.K., 2019. An Investigation into Relational Actors and Business Networks: Case and Analysis -2-. DesignEgg.
  • Oe, H. and Yamaoka, Y., 2019. Community Network and Co-learning Perspectives: To Achieve Sustainable Development of Society. Design Egg.
  • Oe, H., Lang, Q.T.T. and Nakpon, K.P., 2019. An Investigation into the Relational Actors and Business Networks: Case and Analysis -1-. Design Egg (textbook publisher).
  • Oe, H., Mami, N., Jibu, M., Tanaka, R., Ito, Y. and Matsunaga, H., 2012. Education for Sustainable Development: From the Perspective of Social Marketing and Community Management. Tokyo, Japan: Minerva Shobou: Tokyo.
  • Oe, H., 2010. Ke-su de manabu komyuniti (Community-Case methodology). DTP Publishing, Ltd.Japan.
  • Oe, H., Oe, H. and Hirabayashi, C., 2009. Perspective for Sustainable Society: A Step towards Prosumerism (chapter 1) :in Wisdom of Design (vol.3). Yamagata, Japan: Institute of Design Philosophy, Tohoku University of Design and Art.
  • Oe, H., 2008. Tegami (Letters) Anatomy: Communication Media Weaving Trust Among Us. Tokyo, Japan: DTP Publishing.
  • Oe, H., 2008. Sustainable Marketing -New Management Theory Based on Trust and Communication with Customers. DTP Publishing, Ltd.Japan.
  • Oe, H., Oe, H., Amemiya, F. and Otsuka, T., 2008. Communication Marketing. Hakutou Shobou, Tokyo, Japan.
  • Oe, H., 2007. Sustainable Community Network. Tokyo, Japan: Nihon Community and Social Research Institute.

Chapters

  • Oe, H., 2021. Platform for Learning: Education for Sustainable Development and Social Education Facilities. In: Matyja, M., ed. Global Democracy and Education. BIRCU-Publisher.
  • Oe, H., Yamaoka, Y. and Hideshima, E., 2016. How to Support Decision Making of Local Government in Prioritising Policy Menu Responding to Citizens’ Views: An Exploratory Study of Text Mining Approach to Attain Cognitive Map Based on Citizen Survey Data, In Lecture Notes in Business Information Processing. In: van der Aalst, W., Mylopoulos, J., Rosemann, M., Shaw, M.J., Szyperski, C., ed. Lecture Notes in Business Information Processing. Springer.

Conferences

  • Oe, H., Liang, Y., Sharma, S., Yamaoka, Y. and Takashi, K., 2021. An exploratory discussion of the global expansion strategy of a health sector business in the COVID-19 pandemic: A Perspective of economic security. In: British Academy of Management 31 August-3 September 2021 online.
  • Oe, H. and Yamaoka, Y., 2021. Why do they post: Investigating into the Instagrammers perceptions and behaviour. In: Academy of Marketing 5-7 July 2021 online.
  • Oe, H. and Yamaoka, Y., 2021. Challenges and prospects for data analytics: from an attempt to estimate the number of coronary positive cases using publicly available secondary data. In: Crisis and Risk Management Society of Japan 23 May 2021 Tokyo (ZOOM).
  • Oe, H. and Yamaoka, Y., 2021. An exploratory discussion of forest bathing effect in the disruptive environment: Inbound tourism and Japanese nature. In: Japanese Society of Travel Medicine 10-11 April 2021 Tokyo (online).
  • Oe, H. and Yamaoka, Y., 2020. An exploratory study of mediating roles of organisational culture and leadership on ubiquitous CRM implementation during the disruptive environment: Recommendation for businesses as a ‘new normal’ operation in China. In: Japan Association for Performance Excellence4 14 November 2020 14 November 2020 Tokyo.
  • Kawakami, S., Oe, H. and Yamaoka, Y., 2020. An exploratory study of how to increase citizens’ preparedness for natural disasters using e-learning system: From Japanese experiences. In: INSPIRE, British Computer Society: BCS — The Chartered Institute for IT 17 July 2020 online (London).
  • Oe, H., 2019. Natural disaster & Information gap: How to support disabled people with ICT applications. In: Preparatory workshop for the ITU Policy Forum 21 16 September 2019 Tokyo and Bournemouth (Skype).
  • Oe, H., 2019. ‘Shinise’ wisdom to develop sustainable business plan: Implication and evaluation from the UN SDGs perspectives and ICT impact. In: Deep Transformation and the Future of Organisation 6-7 December 2019 the Penthouse Tunis.
  • Oe, H. and Yamaoka, Y., 2019. Call for Mortuary Science in Tourism: Conceptualisation in the Context of Globalised Era. In: Japanese Society of Travel Medicine 17 November 2019 Tokyo.
  • Oe, H. and Yamaoka, Y., 2019. Marketing strategies for agricultural goods in the global market: Emerging market perspectives. In: Japan Association for Performance Excellence4 16 November 2019 Tokyo.
  • Oe, H. and Yamaoka, Y., 2019. A study of business continuity strategy: Super longevity firms 300-years over firms in Japan, A seminar discussion on business sustainability. In: e-workshop at the Open University of Japan 31 August 2019 Chiba. Japan (Skype).
  • Oe, H. and Yamaoka, Y., 2019. An exploratory study of foreign tourists' expectations towards the medical services in Japan: In the context of expanding inbound tourism. In: 18th Conference of Japanese Society of Travel Medicine 6-7 April 2019 Tokyo.
  • Oe, H. and Yamaoka, Y., 2018. An investigation into the Japanese university students' attitudes towards volunteering activities: Towards Tokyo 2020. In: Japan Association of Performance Excellence, Autumn, 2018 17 November 2018 Tokyo.
  • Oe, H. and Yamaoka, Y., 2018. An exploratory study of young generations' perception towards volunteering activities: in the context of Tokyo 2020 preparation. In: Society of Travel and Medicine 18 November 2018 Ryogoku, Tokyo.
  • Liang, Y., Ghosh, S., Oe, H. and Chung, H., 2018. Attitudes and purchase intentions towards electric vehicles: an exploratory study of the Taiwanese automobile market. In: British Academy Management 4-6 September 2018 Bristol Business School, University of West of England.
  • Oe, H., Takahashi, K. and Hideo, T., 2018. An exploratory study of the perceptions of the local immigrants towards the medical services in Japan. In: International Forum on Quality and Safety in Healthcare 2-5 May 2018 Amsterdam.
  • Oe, H., Yamaoka, Y. and Liang, Y., 2017. An investigation into the relationships and roles of supporting actors' in incubating SMEs businesses: A case study in the B2B context in Japan. In: 4th AM B2B SIG Colloquium, Academy of Marketing 6 October 2017 Bournemouth University.
  • Oe, H., Wirinya, K. and Yamaoka, Y., 2017. An investigation into antecedent factors of purchasing intentions of Thai consumers towards traditional sweets: A preparation of measurements and an analytical tool. In: British Academy of Management 5-7 September 2017 Coventry.
  • Oe, H., Wongsupachat, A. and Yamaoka, Y., 2017. An Exploratory Study of Thai Consumers’ Behaviour in Cosmetics Market: Validation and Proposal of Measurements and Analytical Framework. In: British Academy of Managament 5-7 September 2017 Coventry.
  • Oe, H., Takahashi, H., Takahashi, K. and Hanyu, J., 2017. How to tackle barriers for access the medical services in Japan: A case study of immigrants’ scenario in the Greater Tokyo Area in Japan. In: International Forum on Quality and Safety in Healthcare 25-26 August 2017 Kuala Lumpur.
  • Oe, H., Liang, Y. and Chen, J., 2017. An exploratory study of Taiwanese Consumers’ perception towards “Sharing economy” service: A case of Airbnb. In: Academy of Marketing 3-6 July 2017 Hull University.
  • Oe, H., Takahashi, H., Taahashi, K. and Hanyu, J., 2017. A Study of Immigrants' needs and access to medical services in the communities: An empirical analysis and discussion. In: Japanese Society of Travel Medicine 15-16 April 2017 Tokyo.
  • Liang, Y., Ghosh, S. and Oe, H., 2016. The impact of face saving value on luxury consumption: A cross-cultural comparison study of Chinese consumers in China and in the UK. In: British Academy of Management 6-8 September 2016 New Castle.
  • oe, H., Yamaoka, Y. and Liang, Y., 2016. Is a conspicuous attitude an illusion? An empirical study of Thai consumers’ value perceptions towards luxury handbags. Journal of Consumer Affairs.
  • Liang, Y. and Oe, H., 2016. Conspicuous or inconspicuous consumption? – A comparative study of Chinese and Japanese consumers’ attitudes towards luxury brands consumption. In: Academy of Marketing 4 July-7 April 2016 New Castle, UK.
  • Oe, H. and Yamamoto, S., 2016. A case study of Japanese SMEs’ internationalisation process and new customer acquisition: Based on Entrepreneurial orientation (EO) and effectuation logics. In: Academy of Marketing 4-7 July 2016 New Castle, UK.
  • Oe, H. and Sato, K., 2016. Sake breweries as ‘born again global’ enterprises: An exploratory study on the impact of entrepreneurial orientation (EO) dimensions on ‘Japan Sake’ exportation behaviour. In: Academy of Marketing 4-7 July 2016 New Castle, UK.
  • Oe, H., Do, H. and Yamaoka, Y., 2016. Insights into Entrepreneurial Orientation of Japanese Traditional Manufacturing SMEs. In: International Council for Small Business (ICSB) 2016 12 June-18 April 2016 NY, USA.
  • Oe, H., Yamaoka, Y. and Liang, Y., 2016. An exploratory study of Japanese consumers’ value perceptions towards luxury goods: Based on the focus group discussion of luxury bags purchasing experiences. Qualitative Market Research: An International Journal.
  • Oe, H., Yamaoka, Y. and Hideshima, E., 2016. How to support decision making of local government in prioritising policy menu responding to citizens’ views: An exploratory study of text mining approach to attain cognitive map based on citizen survey data. In: International Conference on Decision Support System Technology ICDSST 2016: Decision Support Systems VI - Addressing Sustainability and Societal Challenges 23-25 May 2016 Plymouth, UK. Lecture Notes in Business Information Processing, 250, 202-216 Springer.
  • Liang, Y., Ghosh, S. and Oe, H., 2015. Value perception of luxury products: A study of Chinese consumers. In: Asia-Pacific Conference on Business and Social Sciences 2015 23-24 November 2015 Kuala Lumpur.
  • Oe, H. and Yamaoka, Y., 2015. AN EXPLORATORY STUDY OF FACTORS WHICH AFFECT PURCHASING INTENTIONS FOR LUXURY HANDBAGS IN BANGKOK. In: Asia-Pacific Conference on Business and Social Sciences 2015 23-24 November 2015 Kuala Lumpur.
  • Oe, H. and Yamaoka, Y., 2015. An exploratory study of Chinese consumer behaviour in Luxury market. In: Japan Association for Performance Excellence 2015 14 November 2015 Tokyo.
  • Liang, Y., Oe, H. and Yamaoka, Y., 2015. An exploratory study of Chinese consumer behaviour in Luxury market. In: Japan Association for Performance Excellence 2015 14 November 2015 Tokyo, Japan.
  • Oe, H., Sunpakit, P. and Yamaoka, Y., 2015. A study of factors which affect purchasing intentions of luxury handbags in Bangkok. In: British Academy of Management 7-9 September 2015 Portsmouth.
  • Oe, H. and Marchetta, M., 2015. What are the Roles and Pathways of Emotional Intelligence in the Japanese Workplace? In: British Academy of Management 7-9 September 2015 Portsmouth.
  • Oe, H., Torii, H., Osaki, T. and Wongsupachat, A., 2015. Is CSR a magic word?: An exploring study of consumer behaviour in cosmetic market in Thailand. In: Academy of Marketing 2015 7-9 July 2015 Limerick.
  • Oe, H. and Yamaoka, Y., 2015. A case study of the cultured pearl industry in Japan: An exploration of effective marketing action based on a collaborative learning platform led by motivated actors. In: Academy of Marketing 2015 7-9 July 2015 Limereck.
  • Oe, H. and Yamaoka, Y., 2015. A comparative study of cosmetics purchasing behaviour in Thailand: An exploring of antecedent factors of cosmetics buying action. In: Japan Association of Performance Excellence、Spring 2015 18 April 2015 Tokyo, Japan.
  • Oe, H., Kahattha, W. and Yamaoka, Y., 2014. Consumer value structure in the Thai sweets market and the pathway to a sustainable marketing strategy. In: Japan Association of Performance Excellence 22 November 2014 Tokyo.
  • Oe, H. and Yamaoka, Y., 2014. Contribution of ‘quality management paradigm’ in the Chinese smartphone market: Investigating the antecedent factors and response to them. In: British Academy of Management 2014 8-10 September 2014 Belfast.
  • Oe, H. and Yamaoka, Y., 2014. What are the antecedent factors to realise citizen satisfaction?: Prioritising the policy menu on the agenda. In: British Academy of Management 2014 8-10 September 2014 Belfast.
  • Oe, H. and Yamaoka, Y., 2014. Quality of management perspectives in the globalised era: Issues to be considered. In: Japan Association of Performance Excellence 19 April 2014 Tokyo.
  • Oe, H., 2013. A Study of the Environment of Chinese Mobile Phone and Quality of Management: Focusing on the Consumer’s Behaviour towards Smartphone Purchasing. In: Japan Associatoin for Performance Excellence 30 November 2013 Tokyo.
  • Oe, H. and Yamaoka, Y., 2013. Entrepreneurship, Leadership and Communication: A Case Study of Mie Cultured Pearl Industry. In: International Symposium on Marketing, Logistics, and Business 24-26 September 2013 Nagoya, Japan.
  • Oe, H. and Yamaoka, Y., 2013. Why Do We Fail in Policy Making in Communities?: Some Empirical Analyses Based on Residents’ Satisfaction Survey Data in Japan. In: British Academy of Management 10-12 September 2013 Liverpool.
  • Oe, H., 2013. A Case Study of the Cultured Pearl Industry in Seashore Communities in Japan: Can Mikimoto Myth Survive in the 21st Century? In: British Academy of Management 10-12 September 2013 Liverpool.

Reports

  • Oe, H., 2021. Public Living room: Information sharing, behavioural change, and mutual learning. Eventbrite.
  • Oe, H., Yamaoka, Y. and Weeks, M., 2021. Education for Sustainable Development framework and discussion agenda for future: A message from Japan as a lead country. Chiba: The Open University of Japan.
  • Oe, H., Ochiai, H. and Yamaoka, Y., 2021. Education for Sustainable Development framework and discussion agenda for future: A focus on learning in communities, opportunities and challenges. The Open University of Japan.
  • Oe, H. and Yamaoka, Y., 2021. Revised Kano Model for Nudge effect for environment-friendly behaviour. Chiba: The Open University of Japan.
  • Yamaoka, Y. and Oe, H., 2021. Applicatoin of the Dualistic Quality recognition for Citizen Satisfaction Survey. Chiba: The Open University of Japan.
  • Oe, H. and Yamaoka, Y., 2021. Shinise wisdom of small businesses with history over 300 years: A conceptual model. Yamaoka Lab, the Open University of Japan.
  • Oe, H. and Weeks, M., 2020. Potential, opportunities, and future agenda of anime tourism in Japan: Text mining analysis of interview data from anime pilgrims and anime event organisers. Saitama Foundation For Culture And Industry, Japan.
  • Oe, H., 2020. Kawaii: Japanese pop-culture and shop attributes as an amusement park: Descriptive analysis of Japanese female shoppers’ perspectives. Yamaoka Lab, The Open University of Japan.
  • Oe, H. and Weeks, M., 2020. Forestbathing: Soul and lifestyle of Japanese Art. Yamaoka Lab, The University of Japan.
  • Oe, H. and Yamaoka, Y., 2020. A study on employees' awareness of virtual community and supportive operation in the remote work environment: A focus on the mediating role of familiarity with a virtual community and personalities. Research Office, The Open University of Japan.
  • Takemoto, T. and Oe, H., 2020. Entrepreneurship education at universities: Challenges and future perspectives on online game implementation both during and beyond the COVID-19 lockdown situation. Research Seminar、OUJ.
  • Oe, H. and Takemoto, T., 2020. Online game for management education in the ‘new normal’ phase: Awareness and behaviour of risk-tolerance, concepts of Monozukuri and Kotozukuri. Reseaech seminar, OUJ.
  • Oe, H., Yamaoka, Y. and Max, W., 2020. How to support people with disabilities during COVID-pandemic:A discussion how to implement assistive technologies with public sectors' interventions. The Research office, OUJ.
  • Oe, H. and Weeks, M., 2020. How to support vulnerable citizens under the COVID-19 lockdown situation: A community initiative with ubiquitous network perspectives. Discussion Seminar, Innovation & Management Laboratory, Fukui University.
  • Oe, H., 2020. Communicating Sustainability Practices in the SME businesses in Japan. The Open University of Japan.
  • Oe, H., 2020. Collaborative network as a social innovation platform: Focus on the catalytic role of social enterprises in the community. Department of Human Care and Support, Toyo University, Japan.
  • Oe, H., 2020. How to enhance healthy agri-food sales channels in the new market: Live case study approach with 'etude' method. Research group on 'Design Thinking approach,' The Open University of Japan.
  • Oe, H., 2020. Quality management and business ethics –A discussion framework of global innovation management Report: Crisis & Risk Management Society of Japan. Tokyo: Crisis & Risk Management Society of Japan.
  • Oe, H. and Yamaoka, Y., 2020. A study of Social Preparedness for natural disasters with communication and practices: Community as a safety net. The Open Unversity of Japan.
  • Oe, H., 2019. How to engage international students in a collaborative learning platform: Discussions based on the ‘etude’ modules with case method of instruction.. NPO Infromation Gap Buster, Japan.
  • Oe, H., 2019. ITU standards for disaster relief, network resilience and recovery: Our discussion agenda. The Open University of Japan (Research Office Working paper Series).
  • Oe, H., 2019. Infrastructures for social services in the communities: Key questions for discussions with Professor Kurihara. Chiba, Japan: Yamaoka Lab, The Open Universirsity of Japan.
  • Oe, H., 2019. Playable City: Gamification, well-being, Pokemon-Go in the ageing era. Tokyo: Egg Design.
  • Oe, H., 2019. Natural disaster & Information gap: How to support disabled people with ICT applications. The Open University of Japan (Research Office, Working Paper Series).
  • Oe, H. and Otsuka, T., 2005. An Empirical Survey of Japanese Life Insurance Customers -- Comparative Market Analysis Based on Consumers’ Recognition Data --. Yu-cho Foundation, Japan.

Grants

  • Envisioning of liquid consumption of digitalised arts: Innovation, creativeness, and transformation of museums (JSPS London, 01 Aug 2021). Awarded
  • Digital transition of socio-economy activities: focus on well-being and consumer behaviour in digital age (BUBS QR Fund, 18 May 2021). Awarded
  • Visit to Japan for research and interviews on walking and gamification to enhance elderly people’s health (The Great Britain Sasakawa Foundation, 08 Apr 2021). Awarded
  • Visit to Japan for research and interviews on walking and gamification to enhance elderly people’s health (The Great Britain Sasakawa Foundation, 08 Apr 2021). Awarded
  • A Contribution to the Enhancement of ICT Accessibility for Disabled People: Perspectives of UN SDGs and Standardisations (BU Research Impact Panel, 30 Apr 2020). In Progress

External Responsibilities

Internal Responsibilities

  • Organiser, Research blog events and webinars 'Inspiring students/staff through creating and sharing knowledge'. https://docs.google.com/document/d/1XLEHSqsB2iMBnBP2b6qdu7hDa29pWgmZcqlNfnur1l4/edit?usp=sharing
  • Organiser, Thai Community of BU MSc International Management Forum, ผู้จัดงาน, กลุ่มคนไทยในมหาวิทยาลัยบอร์นมัท
  • BUINTCOL ALC for BUBS, BUINTCOL Academic Liaison Group
  • Organiser, Coffee Sandwich Club (MSc International Management)
  • Programme Leader, Programme Leader for MSc International Management (L7)

Public Engagement & Outreach Activities

  • Creative Café: Student forum ‘DX and power of youth generation to transform public sectors in Japan : A case of Nakano city, Tokyo’ (22 July 2021)
  • Webinar: Ethics Unwrapped: ‘Trolley Problem’ in the AI age (20 July 2021)
  • Webinar: Documenting the historical architectural heritage using digital technologies (8 July 2021)
  • Cafe Scientifique 'What has Lockdown taught us about digital nature and wellbeing?' (6 July 2021)
  • Webinar: Digital archiving by museums and libraries: Japan, the EU, and the UK (18 June 2021)
  • Webinar: Are eBooks undermining the traditional role of libraries? A view from UK and Japan (11 June 2021).
  • Webinar: Detox with nature: Communicating with the great outdoors, urban greenery and its history (25 May 2021)
  • Webinar: The benefits of forest bathing: a message from Japan (23 March 2021)

Qualifications

  • PhD in ICT (Waseda University, 2006)
  • MSc in Regulation (London School of Economics and Political Science, 1998)

Honours

  • Best PAper Award on ‘An Investigation into the Forms of WOM Precipitated by Advertisements and Web Sites on Mobile Phones’, Journal of Information and Communication Research, Japan Society of Information and Communication Research, 27(3), pp. 117-130. (JSIS, 2010)

Memberships