Smartphone Adoption amongst Chinese Youth during Leisure-based Tourism: Challenges and Opportunities

Authors: O’ Regan, M. and Chang, H.

http://eprints.bournemouth.ac.uk/22772/

Journal: Journal of China Tourism Research

Volume: 11

Issue: 3

Pages: 238-254

DOI: 10.1080/19388160.2015.1077181

This data was imported from Scopus:

Authors: O Regan, M. and Chang, H.

http://eprints.bournemouth.ac.uk/22772/

Journal: Journal of China Tourism Research

Volume: 11

Issue: 3

Pages: 238-254

eISSN: 1938-8179

ISSN: 1938-8160

DOI: 10.1080/19388160.2015.1077181

© 2015 Taylor & Francis. With the spread of Information communications technology (ICT) in China, the tourism industry has come to recognize the importance of examining the factors that influence adoption of smartphones during leisure-based tourism among Chinese youth, a vital segment in what the world’s greatest domestic, inbound, and outbound tourism market will be by 2020. Using data collected from undergraduate students at a university in China, this study, based on the technology acceptance model (TAM) and theory of reasoned action (TRA), found that an extended model can predict travelers’ intentions. A detailed profile of Chinese youth and their smartphone usage is provided, and the managerial implications of increased adoption of Internet-capable smartphones during leisure-based tourism are also explored.

This data was imported from Web of Science (Lite):

Authors: O'Regan, M. and Chang, H.

http://eprints.bournemouth.ac.uk/22772/

Journal: JOURNAL OF CHINA TOURISM RESEARCH

Volume: 11

Issue: 3

Pages: 238-254

eISSN: 1938-8179

ISSN: 1938-8160

DOI: 10.1080/19388160.2015.1077181

The data on this page was last updated at 04:52 on November 15, 2018.