Comparing Motivations and Intentions of Potential Cruise Passengers from Different Demographic Groups: The Case of China

Authors: Fan, D.X.F., Qiu, H., Hsu, C.H.C. and Liu, Z.G.

Journal: Journal of China Tourism Research

Volume: 11

Issue: 4

Pages: 461-480

eISSN: 1938-8179

ISSN: 1938-8160

DOI: 10.1080/19388160.2015.1108888

Abstract:

The cruise industry is the fastest growing leisure market in the world. As an essential component, the cruise market in China has been growing rapidly over recent years with the introduction of favorable government policies, new cruise terminals, and increased cruise awareness of customers. Unfortunately, only a few studies have investigated the perceptions of Mainland Chinese consumers toward such an industry. Hence, by adopting qualitative and quantitative research methods, this study explores how the motivation and intention of potential cruise consumers differ in terms of their demographic background. Travelers of different ages, incomes, and marital status groups demonstrate varying cruise motivations and intentions. The influences of motivation factors on the cruise intention of consumers were also explored. Both the theoretical and practical contributions of the study were proposed accordingly.

https://eprints.bournemouth.ac.uk/29751/

Source: Scopus

Comparing Motivations and Intentions of Potential Cruise Passengers from Different Demographic Groups: The Case of China

Authors: Fan, D.X.F., Qiu, H., Hsu, C.H.C. and Liu, Z.G.

Journal: JOURNAL OF CHINA TOURISM RESEARCH

Volume: 11

Issue: 4

Pages: 461-480

eISSN: 1938-8179

ISSN: 1938-8160

DOI: 10.1080/19388160.2015.1108888

https://eprints.bournemouth.ac.uk/29751/

Source: Web of Science (Lite)

Comparing Motivations and Intentions of Potential Cruise Passengers from Different Demographic Groups: The Case of China

Authors: Fan, X., Qiu, H.Q., Hsu, C.H.C. and Liu, G.Z.

Editors: Song, H.Y.

Journal: Journal of China Tourism Research

Volume: 11

Issue: 4

Pages: 461-480

Publisher: Taylor and Francis Inc.

eISSN: 1938-8179

ISSN: 1938-8160

DOI: 10.1080/19388160.2015.1108888

Abstract:

The cruise industry is the fastest growing leisure market in the world. As an essential component, the cruise market in China is growing rapidly over the recent years with the introduction of favorable government policies, new cruise terminals, and increased cruise awareness of customers. Unfortunately, only few studies have investigated the perceptions of Mainland Chinese consumers toward such industry. Hence, by adopting qualitative and quantitative research methods, this study explored how the motivation and intention of potential cruise consumers differed in terms of their demographic background. Travelers from different age, income, and marital status groups demonstrated varying cruise motivations and intentions. The influences of motivation factors on the cruise intention of consumers were also explored. Both the theoretical and practical contributions of the study were put forward accordingly.

https://eprints.bournemouth.ac.uk/29751/

Source: Manual

Comparing Motivations and Intentions of Potential Cruise Passengers from Different Demographic Groups: The Case of China

Authors: Fan, D.X.F., Qiu, H.Q., Hsu, C.H.C. and Liu, G.Z.

Journal: Journal of China Tourism Research

Volume: 11

Issue: 4

Pages: 461-480

ISSN: 1938-8160

Abstract:

The cruise industry is the fastest growing leisure market in the world. As an essential component, the cruise market in China is growing rapidly over the recent years with the introduction of favorable government policies, new cruise terminals, and increased cruise awareness of customers. Unfortunately, only few studies have investigated the perceptions of Mainland Chinese consumers toward such industry. Hence, by adopting qualitative and quantitative research methods, this study explored how the motivation and intention of potential cruise consumers differed in terms of their demographic background. Travelers from different age, income, and marital status groups demonstrated varying cruise motivations and intentions. The influences of motivation factors on the cruise intention of consumers were also explored. Both the theoretical and practical contributions of the study were put forward accordingly.

https://eprints.bournemouth.ac.uk/29751/

Source: BURO EPrints