Macau wine festivalscape: Attendees' satisfaction and behavioural intentions

Authors: Choe, J., Qian, X., O' Regan, M. and Yap, M.

http://eprints.bournemouth.ac.uk/30915/

Journal: Hospitality & Society

Publisher: Intellect

ISSN: 2042-7913

This data was imported from Scopus:

Authors: Choe, J., Qian, X., Regan, M.O. and Yap, M.H.T.

http://eprints.bournemouth.ac.uk/30915/

Journal: Hospitality and Society

Volume: 8

Issue: 3

Pages: 273-295

eISSN: 2042-7921

ISSN: 2042-7913

DOI: 10.1386/hosp.8.3.273_7

© 2018 Intellect Ltd Article. English language. This article explores festivalscape factors at an international wine and dine festival in Macau, a Special Administrative Region (SAR) of the People's Republic of China. The main goal of this study is to assess satisfaction with various festivalscape factors and identify the relations between the festivalscape construct and behavioural intention. The article also explores whether festivalscape factors are influenced by attendee attributes. The study found that festivalscape scores had significant positive effects on perceived value for money, overall satisfaction and intention to revisit. Perceived value for money and overall satisfaction had significantly positive effect on intention to revisit and becoming a repeat visitor. The findings provide valuable insights into the festivalscape factors that influence repeat visitation to an emergent cultural-type event in greater China. We also present recommendations for the growth of the city wine and dine festival, so as to help promote and diversify Macau as a world tourism and leisure centre.

This data was imported from Web of Science (Lite):

Authors: Choe, J., Qian, X., O'Regan, M. and Yap, M.H.T.

http://eprints.bournemouth.ac.uk/30915/

Journal: HOSPITALITY & SOCIETY

Volume: 8

Issue: 3

Pages: 273-295

eISSN: 2042-7921

ISSN: 2042-7913

DOI: 10.1386/hosp.8.3.273_7

The data on this page was last updated at 05:09 on February 24, 2020.