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Authors: Hills, P.

Journal: Engineering (London)

Volume: 226

Issue: 2

Pages: 186-187

ISSN: 0013-7782

It is mutually beneficial to both the designer/user and the component supplier for the latter to communicate clearly, efficiently and unambiguously the facts about his products. To communicate with designers the component suppliers must make the most of their opportunities to transmit written information, although admittedly in conditions of uncertainty designers will ask for advice by telephone or face-to-face. With little or no prior knowledge of the suppliers, ease of selection and the apparent certainty of being correct in that selection play a significant part in determining which product or service a designer chooses. He will repeat orders if selection is easy and the results reliable.

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