Managing a non-profit hospitality platform conversion: The case of Couchsurfing.com

Authors: O'Regan, M. and Choe, J.

http://eprints.bournemouth.ac.uk/32066/

Journal: Tourism Management Perspectives

Volume: 30

Pages: 138

Publisher: Elsevier

ISSN: 2211-9736

DOI: 10.1016/j.tmp.2019.02.018

Couchsurfing (CS) was founded in 2003 as a non-profit for those interested in creating a common resource for world-wide hospitality exchange and low cost tourism. Built around a non-market communal sharing model, it became a for-profit in August 2011. Applying a discourse relational model approach, this study characterizes how competing discursive articulations over the conversion led to a discursive strategy of moral justification as management sought to retain its non-profit, alternative, democratic imaginary. The study finds that the justifications gained initial appeal, but ultimately lost credibility due to a mismanaged conversion. By articulating the competing discourses through the sacred value protection model (SVPM), this study provides insights into the way in which a management strategy can be interpreted at a micro-analysis level. It recommends that management decisions need to start from the activities of the organizations members, groups and networks so as to account for their emotions, motivations and actions.

This data was imported from Scopus:

Authors: O'Regan, M. and Choe, J.

http://eprints.bournemouth.ac.uk/32066/

Journal: Tourism Management Perspectives

Volume: 30

Pages: 138-146

ISSN: 2211-9736

DOI: 10.1016/j.tmp.2019.02.018

© 2019 Couchsurfing (CS) was founded in 2003 as a non-profit for those interested in creating a common resource for world-wide hospitality exchange and low cost tourism. Built around a non-market communal sharing model, it became a for-profit in August 2011. Applying a discourse relational model approach, this study characterizes how competing discursive articulations over the conversion led to a discursive strategy of moral justification as management sought to retain its non-profit, alternative, democratic imaginary. The study finds that the justifications gained initial appeal, but ultimately lost credibility due to a mismanaged conversion. By articulating the competing discourses through the sacred value protection model (SVPM), this study provides insights into the way in which a management strategy can be interpreted at a micro-analysis level. It recommends that management decisions need to start from the activities of the organizations members, groups and networks so as to account for their emotions, motivations and actions.

This data was imported from Web of Science (Lite):

Authors: O'Regan, M. and Choe, J.

http://eprints.bournemouth.ac.uk/32066/

Journal: TOURISM MANAGEMENT PERSPECTIVES

Volume: 30

Pages: 138-146

eISSN: 2211-9744

ISSN: 2211-9736

DOI: 10.1016/j.tmp.2019.02.018

The data on this page was last updated at 05:13 on February 22, 2020.