Applying the novel IDEA model for instructional health risk and crisis communication to explore the effectiveness of the COVID-19 crisis communication in Cameroon

Authors: Bang, H.N.

Journal: Journal of emergency management (Weston, Mass.)

Volume: 20

Issue: 7

Pages: 77-102

ISSN: 1543-5865

DOI: 10.5055/jem.0648

Abstract:

This paper utilized a new novel framework, the Initialization, Distribution, Explanation, and Action (IDEA) model, for Instructional Health Risk and Crisis Communication (IHRCC) to investigate the effectiveness of the COVID-19 crisis communication (CC) in Cameroon. This contemporary research is empirical, qualitative, exploratory, and novel in the field of CC. Based on the findings, the COVID-19 CC in Cameroon could be ranked mediocre-fair. This is informed by an analysis of the IDEA elements in the framework that reveals that "Internalization" (messages on timeliness, compassion, and impact) was poor, "Distribution" (messages, guidance/protocols, and sources/distribution of messages) and "Explanation" (accuracy of messages, updated messages, and CC languages) were fair, and "Action" (instructional messages on infection control) considered as mediocre. This paper contributes to literature in the field, including concept development in health CC. The novel IDEA framework for IHRCC can enable health crisis managers gain context and better apply best practices to health CC. A structured recommendation on how this can be done has been proffered.

Source: Scopus

Applying the novel IDEA model for instructional health risk and crisis communication to explore the effectiveness of the COVID-19 crisis communication in Cameroon.

Authors: Bang, H.N.

Journal: J Emerg Manag

Volume: 20

Issue: 7

Pages: 77-102

ISSN: 1543-5865

DOI: 10.5055/jem.0648

Abstract:

This paper utilized a new novel framework, the Initialization, Distribution, Explanation, and Action (IDEA) model, for Instructional Health Risk and Crisis Communication (IHRCC) to investigate the effectiveness of the COVID-19 crisis communication (CC) in Cameroon. This contemporary research is empirical, qualitative, exploratory, and novel in the field of CC. Based on the findings, the COVID-19 CC in Cameroon could be ranked mediocre-fair. This is informed by an analysis of the IDEA elements in the framework that reveals that "Internalization" (messages on timeliness, compassion, and impact) was poor, "Distribution" (messages, guidance/protocols, and sources/distribution of messages) and "Explanation" (accuracy of messages, updated messages, and CC languages) were fair, and "Action" (instructional messages on infection control) considered as mediocre. This paper contributes to literature in the field, including concept development in health CC. The novel IDEA framework for IHRCC can enable health crisis managers gain context and better apply best practices to health CC. A structured recommendation on how this can be done has been proffered.

Source: PubMed

Applying the Novel IDEA Model for Instructional Health Risk and Crisis Communication to Explore the Effectiveness of the COVID-19 Crisis Communication in Cameroon

Authors: Bang, H.

Journal: Journal of Emergency Management

Publisher: Weston Medical Publishing, LLC

ISSN: 1543-5865

DOI: 10.5055/jem.0648

Abstract:

This paper utilized a new novel framework, the Initialization, Distribution, Explanation, and Action (IDEA) model, for Instructional Health Risk and Crisis Communication (IHRCC) to investigate the effectiveness of the COVID-19 crisis communication (CC) in Cameroon. This contemporary research is empirical, qualitative, exploratory, and novel in the field of CC. Based on the findings, the COVID-19 CC in Cameroon could be ranked mediocre-fair. This is informed by an analysis of the IDEA elements in the framework that reveals that “Internalization” (messages on timeliness, compassion, and impact) was poor, “Distribution” (messages, guidance/protocols, and sources/distribution of messages) and “Explanation” (accuracy of messages, updated messages, and CC languages) were fair, and “Action” (instructional messages on infection control) considered as mediocre. This paper contributes to literature in the field, including concept development in health CC. The novel IDEA framework for IHRCC can enable health crisis managers gain context and better apply best practices to health CC. A structured recommendation on how this can be done has been proffered.

https://www.wmpllc.org/ojs/index.php/jem/about

Source: Manual

Applying the novel IDEA model for instructional health risk and crisis communication to explore the effectiveness of the COVID-19 crisis communication in Cameroon.

Authors: Bang, H.N.

Journal: Journal of emergency management (Weston, Mass.)

Volume: 20

Issue: 7

Pages: 77-102

ISSN: 1543-5865

DOI: 10.5055/jem.0648

Abstract:

This paper utilized a new novel framework, the Initialization, Distribution, Explanation, and Action (IDEA) model, for Instructional Health Risk and Crisis Communication (IHRCC) to investigate the effectiveness of the COVID-19 crisis communication (CC) in Cameroon. This contemporary research is empirical, qualitative, exploratory, and novel in the field of CC. Based on the findings, the COVID-19 CC in Cameroon could be ranked mediocre-fair. This is informed by an analysis of the IDEA elements in the framework that reveals that "Internalization" (messages on timeliness, compassion, and impact) was poor, "Distribution" (messages, guidance/protocols, and sources/distribution of messages) and "Explanation" (accuracy of messages, updated messages, and CC languages) were fair, and "Action" (instructional messages on infection control) considered as mediocre. This paper contributes to literature in the field, including concept development in health CC. The novel IDEA framework for IHRCC can enable health crisis managers gain context and better apply best practices to health CC. A structured recommendation on how this can be done has been proffered.

Source: Europe PubMed Central