Perceptions of Negative Political Advertising. Meaningful or Menacing? An Empirical Study of the 1997 British General Election Campaign

This source preferred by Richard Scullion

Authors: Scullion, R. and Dermody, J.

http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=3507949&site=ehost-live

Journal: International Journal of Advertising

Volume: 19

Pages: 201-223

ISSN: 0265-0487

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