The Value of Party Election Broadcasts for Electoral Engagement: A Content Analysis of the 2001 British General Election Campaign

This source preferred by Richard Scullion

Authors: Scullion, R. and Dermody, J.

http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=18085002&site=ehost-live

Journal: International Journal of Advertising

Volume: 24

Pages: 345-372

ISSN: 0265-0487

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