Kevin Moloney

Dr Kevin Moloney

  • 01202 965354
  • kmoloney at bournemouth dot ac dot uk
  • Senior Research Fellow
  • Weymouth House W441, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Kevin is interested in how PR is seen by its practitioners, media and the public. Also how it relates to the political economy and the influence of lobbying on public and private policy making.

He is series editor of the Routledge New Directions in Public Relations and Communciation Research.

Journal Articles

  • Jackson, D. and Moloney, K., 2015. Inside Churnalism: PR, journalism and power relationships in flux. Journalism Studies.
  • Moloney, K., 2015. Journalism and PR: Unpacking "Spin", Stereotypes and Media Myth. JOURNAL OF COMMUNICATION MANAGEMENT, 19 (4), 406-U114.
  • Fawkes, J. and Moloney, K., 2012. Public Relations and Power - it’s personal and public. PRism online PR journal, 9 (2).
  • Moloney, K. and Adi, A., 2012. The importance of scale in Occupy movement protests: a case study of local Occupy protest as a tool of communication through Public Relations and Social Media. Revista internacional de Relaciones Publicas, 2 (4), 97-122.
  • Adi, A. and Moloney, K., 2012. The importance of scale in Occupy movement protests: a case study of a local Occupy protest as a tool of communication through Public Relations and Social Media. Revista Internacional de Relaciones Publicas, 4 (II).
  • Baines, P.R., O'Shaughnessy, N., Moloney, K., Richards, B., Butler, S. and Gill, M., 2010. The dark side of political marketing: Islamist propaganda, Reversal Theory and British Muslims. European Journal of Marketing, 44, 478-495.
  • Moloney, K., 2010. Electing Our Masters: The Hustings in British Politics from Hogarth to Blair. JOURNAL OF BRITISH STUDIES, 49 (1), 210-211.
  • Moloney, K., 2010. Book Review: Electing Our Masters: The Hustings in British Politics from Hogarth to Blair. Oxford: Oxford University Press, 2009. Journal of British Studies, 49, 210-211.
  • Fawkes, J. and Moloney, K., 2008. Does the European Union (EU) need a propaganda watchdog like the US Institute of Propaganda Analysis to strengthen its democratic civil society and free markets? Public Relations Review, 34, 207-214.
  • Moloney, K., 2007. The future of excellence in public relations and communication management. PUBLIC RELATIONS REVIEW, 33 (3), 352-353.
  • Moloney, K., 2007. Is Political Marketing New Words or New Practice in UK Politics? Journal of Political Marketing, 6, 51-66.
  • Moloney, K., 2006. Rethinking public relations: PR propaganda and democracy. Rethinking Public Relations: PR Propaganda and Democracy, 1-228.
  • Moloney, K., 2005. Trust and public relations: center and edge. Public Relations Review, 31, 550-555.
  • Brissenden, J. and Moloney, K., 2005. Political PR in the 2005 UK General Election: winning and losing, with a little help from spin. Journal of Marketing Management, 21, 1005-1020.
  • Harrison, S. and Moloney, K., 2004. Comparing two public relations pioneers: American Ivy Lee and British John Elliott. Public Relations Review, 30, 205-215.
  • Moloney, K., Richards, B., Scullion, R. and Daymon, C., 2003. Mapping the production of political communications: a model to assist in understanding the relationships between the production and consumption of political messages. Journal of Public Affairs, 3, 166-175.
  • Moloney, K., 2001. The rise and fall of spin: changes of fashion in the presentation of UK politics. Journal of Public Affairs, 1, 124-135.
  • Moloney, K. and Colmer, R., 2001. Does political PR enhance or trivialise democracy? The UK general election 2001 as contest between presentation and substance. Journal of Marketing Management, 17, 957-968.
  • Moloney, K., 1999. Public relations: Does the industry need regulating? Corporate Communications: An International Journal, 4 (1), 24-29.
  • Moloney, K., 1997. Teaching organizational communication as public relations in UK universities. Corporate Communications: An International Journal, 2 (4), 138-142.
  • Moloney, K., 1996. Undergraduate perception of corporate communications. Corporate Communications: An International Journal, 1 (1), 25-29.
  • Moloney, K. and Jordan, G., 1996. Why companies hire lobbyists. The Service Industries Journal, 16, 242-258.



  • Moloney, K., Jackson, D. and McQueen, D., 2013. News journalism and public relations: a dangerous relationship. In: Allan, S. and Fowler, K., eds. Journalism: New Challenges. Poole, England: CJCR: Centre for Journalism & Communication Research, Bournemouth University, 259-281.
  • Moloney, K., 2006. Public Affairs. In: Tench, R. and Yeomans, L., eds. Exploring Public Relations. London: Pearson Education.
  • Moloney, K., 2000. Nico and Charlie: a story of two political servants and of political management. In: Harris, P., Lock, A. and Rees, P., eds. Machiavelli, marketing and management. London: Routledge, 164-174.
  • Moloney, K., 1997. Government and lobbying activities. In: Kitchen, P.J., ed. Public relations : principles and practice. London: International Thomson Business Press, 168-187.



PhD Students

  • Nigel Jackson, 2008. Online Political Communication: The Impact of the Internet on MPs 1994-2005


  • PhD in Hiring lobbyists (Bournemouth University, 1996)


  • Union of Colleges and Universities (former branch chair), Member,
The data on this page was last updated at 04:09 on March 19, 2018.