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I have recently completed my doctoral studies examining cross-cultural and industry structure effects in the supply of food in the context of grocery retailing. Sri Lanka and the UK were used as case-study countries in which both qualitative and quantitative research was undertaken. Since July 2017, I have held the post of Lecturer in Marketing at Bournemouth University.
I work within a multidisciplinary active research group who have held numerous significant grants examining aspects of healthy food supply and consumption. Currently, the group holds European Union funding and a British Council (Newton) project examining food security in Brazil.
Prior to joining academia, I held a number of marketing management roles within the Fast Moving Consumer Goods (FMCG) and B2B sectors in Sri Lanka. In 2008, my contribution was recognised by the global body for advertising (EFFY) and awarded, the best integrated marketing campaign.
I hold an MA in Strategic Marketing from the University of Greenwich and a Postgraduate Diploma in Marketing, awarded by the Chartered Institute of Marketing... I also hold a BA in Business Management, awarded by the University of Sunderland.
My research focuses on consumer behaviour and retail supply chains with a specific interest in food. My work has examined cultural differences and industry structural factors which influence both demand and consumption. For the first time, my research identified the role that national culture exerts on consumer preferences, allowing strategies to be tailored to most effectively address consumer behaviour in specific markets. Further, my research has helped to understand how different market structures affect the supply and demand for food commodities. Taken together, this new insight is critical in enabling effective tailored approaches to be developed.more
- Birch, D., Memery, J. and De Silva Kanakaratne, M., 2018. The mindful consumer: Balancing egoistic and altruistic motivations to purchase local food. Journal of Retailing and Consumer Services, 40, 221-228.
- Kanakaratne, M.D.S., Bray, J. and Robson, J., 2018. Exploring The Influence Of National Culture And Industry Structure On Grocery Retail Customer Loyalty. In: Colloquium on European Research in Retailing 11-13 July 2018 University of Surrey.
- Kanakaratne, M.D.S., Bray, J. and McIntyre, C., 2016. The Impact of cultural and structural differences on grocery retail consumer loyalty and their implications on grocery retail loyalty programme design: A cross-cultural study of the United Kingdom and Sri Lanka. In: Bournemouth University Annual Postgraduate Research Conference 9-10 March 2016 Bournemouth University.
- Kanakaratne, M.D.S., Bray, J. and McIntyre, C., 2015. The Impact of cultural and structural differences on grocery retail consumer loyalty and their implications on grocery retail loyalty programme design: A cross-cultural study of the United Kingdom and Sri Lanka. In: 1st Academy of Marketing Consumer Research SIG PhD Colloquium 27 April 2015 University of Chester.
Profile of Teaching PG
- Retail Principles and Practices
- Retail Marketing and Digital Communication
Profile of Teaching UG
- Retail Research and Analysis
- Contemporary Issues in Retailing
- Strategic Marketing Management
- Postgraduate Diploma in Marketing (The Chartered Institute of Marketing, 2009)
- BA (Hons) in Business Management (University of Sunderland, 2010)
- MA in Strategic Marketing (University of Greenwich, 2014)