Nicole Ferdinand

Dr Nicole Ferdinand

  • Senior Lecturer in Events Mangement
  • Dorset House D127, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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I am a Senior Lecturer in the Faculty of Management. I teach, consult and publish within the areas of festival and event management, international marketing and business strategy. I am particularly concerned with how festival organisations use networks to move through international markets and respond to local policy conditions. Currently, I am leading the Carnival University, funded by Bournemouth University’s Centre for Excellence in Learning, as part of my BU Learning and Teaching award for 2017/18. It focuses on engaging members of the public with Caribbean Carnival research. I am regular keynote speaker and presenter for public and private sector organisations, which have included: Meeting Professionals International (Finland Chapter), Meeting and Events Australia and the Victoria and Albert Museum. Topics on which I provide expertise range from event management and evaluation to Caribbean carnivals and other diaspora festivals. I hold a PhD in Culture, Media and the Creative Industries from King’s College London, an MSc in Marketing and a BA in English both from the University of the West Indies, St...


Journal Articles



  • Ferdinand, N., Shaw, S.J. and Forsberg, E., 2017. Understanding international events. In: Ferdinand, N. and Kitchin, P.J., eds. Events Management: An International Approach. London: Sage Publications, 5-34.
  • Ferdinand, N., Postma, A. and White, C., 2017. The future of international events. In: Ferdinand, N. and Kitchin, P., eds. Events Management: An International Approach. London: Sage Publications Limited, 334-361.
  • Ferdinand, N., Wesner, S. and Wang, Y., 2017. The international events environment. In: Ferdinand, N. and Kitchin, P., eds. Events Management: An International Approach. London: Sage Publications Limited, 35-61.
  • Ali, N. and Chidzey, M., 2017. Event Design. In: Ferdinand, N. and Kitchin, P., eds. Events Management: An International Approach. London: Sage Publications Limited.
  • Ferdinand, N., Croft, R. and Williams, N., 2014. Social Network Analysis: Applications in Project Management Research. In: Paisan, B., ed. Designs, Methods & Practices for Research in Project Management. Gower Publishing Limited.
  • Ferdinand, N. and Shaw, S., 2012. Events in our changing world. In: Ferdinand, N. and Kitchin, P., eds. Events Management: An International Approach. London: Sage Publications, 5-22.
  • Ferdinand, N. and Wesner, S., 2012. The international events environment. In: Ferdinand, N. and Kitchin, P., eds. Events Management: An International Approach. London: Sage Publications, 23-47.
  • Ferdinand, N. and Williams, N.L., 2011. Event staging. In: Page, S. and Connell, J., eds. The Routledge Handbook of Events. Abingdon: Routledge, 234-247.
  • Ferdinand, N. and Williams, N.L., 2010. Tourism memorabilia and the tourism experience. In: Morgan, M., Lugosi, P. and Ritchie, J.R.B., eds. The Tourism and Leisure Experience: Consumer and Managerial Perspectives. Clevedon: Channel View Publications, 202-217.


  • Cole, C., Ferdinand, N. and Williams, N.L., 2018. The Twitter force awakens: An exploratory analysis of the e-WoM around a sci-fi movie release. In: Fan Sudies Conference 29-30 June 2018 Cardiff, Wales.
  • Ferdinand, N., 2017. 360 Degree Post-event Evaluation. In: Meetings and Events Australia National Conference 30 April-2 May 2017 ICC Sydney.
  • Ferdinand, N., 2016. London meets Port-of-Spain, meets Kingston, meets Rio. In: Rio/London: A Tale of Two (Postcolonial) Cities 27 May 2016 King's College London.
  • Ferdinand, N., 2016. Towards a Carnival Entrepreneurship Curriculum. In: Celebrate!: The compelling case for carnival learning 29-30 April 2016 Portsmouth Guildhall, Portsmouth.
  • Ferdinand, N., 2015. Behind the Bacchanal: Using Actor Network Theory to Unravel Notting Hill Carnival Politics. In: Carnaval et Politique: Colloque International 13-14 February 2015 Paris Diderot University.
  • Ferdinand, N. and Postma, A., 2014. Future Scenarios for the Notting Hill Carnival. In: The Fifth Biennial Steelpan Conference: The Profound Influence of Caribbean Carnival Art Forms, Steelpan, Calypso and Masquerade within the Diaspora and the Wider World 11 October 2014-12 September 2015 University of East Londn.
  • Connell, J., Page, S. and Ferdinand, N., 2013. Seasonality and visitor attractions: The role of special events in the off-peak. In: Making Waves: Association of Event Management Educators 3-5 July 2013 Bournemouth.
  • Williams, N., Croft, R. and Ferdinand, N., 2013. Do you have a 3-D Event Evaluation: Bridging the variable/value gap in festival evaluation using twitter. In: Making Waves: International Conference on Events 3-5 July 2013 Bournemouth.
  • Edwards, S. and Ferdinand, N., 2012. The exportation of event expertise: Taking best practice to international markets in the MICE Sector. In: CHME 21st Annual Research Conference 9-10 May 2012 Birmingham.
  • Ferdinand, N. and Williams, N.L., 2010. Festival internationalization: Towards a network interpretation. In: Global Events Congress IV: Festivals & Events Research: State of the Art 14-16 July 2010 Leeds. Leeds: Leeds Metropolitan University.
  • Ferdinand, N., 2008. The benefits of using of student volunteers for small businesses in the events industry: The use of student volunteers at Concert Live. In: 17th Annual CHME Research Conference 14-16 May 2008 Glasgow. Glasgow: The Scottish Hotel School, University of Strathclyde.
  • Ferdinand, N., 2007. Lessons from the Experience Economy: The Use of Online Communities to Transform the Teaching and Learning Experience. In: Extraordinary Experiences Conferences: Managing The Consumer Experience in Hospitality, Leisure, Sport, Tourism, Retail and Events 3-4 September 2007 Bournemouth.


PhD Students

  • Hassan Aideed, 2020. Exploring the local community perceptions of socio-cultural tourism impacts: A case study of attendees to the Salalah Tourism Festival, Salalah city, Oman

Profile of Teaching PG

  • Events Management

Profile of Teaching UG

  • International Events Management
  • International Strategic Marketing
  • Strategy and Change Management

Invited Lectures

  • Ambush Marketing and Event Evaluation, Haaga Helia University, 19 Mar 2013 more
  • Improve Your Communication Skills, Porvoo, Finland, 10 Mar 2016 more
  • Educating & Training Future Meeting Professionals, Porvoo, Finland, 12 May 2016 more
  • Capturing Event Impacts, Sussex University, 13 Jun 2017 more
  • The Internationalization of an Art Form, Victoria and Albert Museum, 08 Oct 2017 more


  • Teaching Mobility Grant for Visit to Haaga Helia University of Applied Sciences, Porvoo, Finland (Erasmus, 09 May 2016). Completed
  • Cultural Events Impact Monitor (BU Fusion Fund, 02 Sep 2013). Completed
  • Carnival Futures: Notting Hill Carnival 2020 (Creative Futures fund, King's Cultural Institute, King's College London, 01 May 2013). Completed
  • Entrepreneurial Legacies of the Notting Hill Carnival (Arts and Humanities Research Institute , King's College London, 01 May 2012). Completed

External Responsibilities


  • MSc in Marketing (University of the West Indies, St. Augustine Campus, 2004)
  • BA (Hons) in English Literature (University of the West Indies, St. Augustine Campus, 2000)
  • PhD in Culture, Media and Creative Industries (King's College, London, 2015)


  • Journal Paper of the Year Award Second Place for "Community Crosstalk: An Exploratory Analysis of Destination and Festival EWOM (International Federation for IT and Travel Tourism, 2016)
  • AM2014 Events & Experiential Marketing Best Paper in Track Prize with co-authors Dr Nigel Williams, Dr Alessandro Inversini and Prof. Dimitrios Buhalis for Social Media and Festivals as Destination Marketing Tool: A study on Twitter Conversations sponsored by Wiley (Academy of Marketing, 2014)
  • First Place Sustainable Development Faculty Competition (Bournemouth University Centre for Excellence in Learning and Education, 2016)


  • European Tourism Futures Research Institute, Member (2011-),
  • Higher Education Academy, Fellow (2008-),

External Media and Press

The data on this page was last updated at 04:09 on July 17, 2018.