Nih Wilson

Dr Nih Wilson

  • Lecturer In Marketing Communications
  • Weymouth House
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Biography

Dr Nih Ndasi Wilson is Lecturer in Marketing Communications in the department of Corporate Marketing and Communications. Before joining academia he spent several years in various roles in, marketing, agribusiness, research and consulting positions in Africa and Europe. His studies and work experience demonstrate his passion for general marketing/advertising, web technologies and agribusiness. Ndasi ’s current research interest is in the application of traditional marketing tactics in the digital space. His doctoral thesis was based on “ Online Cause-Related Marketing: The Impact of Donation Amount and Congruence on Consumers’ Response”. He has presented the research work at conferences in European and the United States.

He is a Member of the Chartered Institute of Marketing (MCIM), Fellow of the Institute of Digital and Direct Marketing(FIDM), Fellow of Higher Education Academy(FHEA) and member of Institute of Directors(IoD). He is currently working towards the chartered marketer status...

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Conferences

  • Wilson, N. and Akcay, E., 2019. Investigating the Impact of Cause Involvement on Authenticity in Digital Cause-related Marketing. In: The 4th Edition of the LIGUE International Conference 6-7 December 2019 Tunis, Tunisia.

Grants

  • Erasmus Teaching Fund, Global Marketing at University of Heidelberg, Germany (Erasmus, (Erasmus Teaching Fund, 07 Jan 2020). In Progress
  • Religiosity and Religious influence in cause-related marketing and fundraising (Charity Impact Fund, 03 Jun 2019). In Progress
  • CRM International Study : Interplay of Religiosity with cause-related marketing (QR Funding, (QR, Faculty of Media and Communications, April 2019), 01 May 2019). In Progress
  • Interplay of religiosity and cause-related marketing : A comparison of UK and Nigeria (Charity Impact Fund, 01 May 2019). In Progress

External Responsibilities

Conference Presentations

  • 17th International Congress on Nonprofit and Public Marketing, Online sponsoring through cause – if you do it, do it right: Evaluating the impact of the ad context congruence, 06 Sep 2018, Bournemouth, UK
  • 17th International Congress on Nonprofit and Public Marketing, Online sponsoring through cause – if you do it, do it right: Evaluating the impact of the ad context congruence, 06 Sep 2018, Bournemouth, UK
  • 17th International Congress on Nonprofit and Public Marketing, Online sponsoring through cause – if you do it, do it right: Evaluating the impact of the ad context congruence, 06 Sep 2018, Bournemouth, UK
  • 17th International Congress on Nonprofit and Public Marketing, Online sponsoring through cause – if you do it, do it right: Evaluating the impact of the ad context congruence, 06 Sep 2018, Bournemouth, UK
  • Access to Finance to SMEs Conference, The Effects of Ad-Congruence on Consumers’ Purchase Intention in Online Cause-related Marketing., 13 Sep 2016, London
  • Access to Finance to SMEs Conference, The Effects of Ad-Congruence on Consumers’ Purchase Intention in Online Cause-related Marketing., 13 Sep 2016, London
  • Access to Finance to SMEs Conference, The Effects of Ad-Congruence on Consumers’ Purchase Intention in Online Cause-related Marketing., 13 Sep 2016, London
  • Access to Finance to SMEs Conference, The Effects of Ad-Congruence on Consumers’ Purchase Intention in Online Cause-related Marketing., 13 Sep 2016, London
  • West East Institute Conference, Online Cause-related Marketing: Modelling the impact of donation Amount on Purchase Intention in display ad placement on charity website., 01 Aug 2016, Havard University
  • West East Institute Conference, Online Cause-related Marketing: Modelling the impact of donation Amount on Purchase Intention in display ad placement on charity website., 01 Aug 2016, Havard University
  • West East Institute Conference, Online Cause-related Marketing: Modelling the impact of donation Amount on Purchase Intention in display ad placement on charity website., 01 Aug 2016, Havard University
  • West East Institute Conference, Online Cause-related Marketing: Modelling the impact of donation Amount on Purchase Intention in display ad placement on charity website., 01 Aug 2016, Havard University
  • BAM2014 Conference, Poster: Gaining Internet Customer Traffic from a Giving Relationship: Cause-Related Marketing Models and modelling Online Consumers’ Responses to E-retailer Cause-Related Marketing, 09 Sep 2014, Belfast
  • BAM2014 Conference, Poster: Gaining Internet Customer Traffic from a Giving Relationship: Cause-Related Marketing Models and modelling Online Consumers’ Responses to E-retailer Cause-Related Marketing, 09 Sep 2014, Belfast
  • BAM2014 Conference, Poster: Gaining Internet Customer Traffic from a Giving Relationship: Cause-Related Marketing Models and modelling Online Consumers’ Responses to E-retailer Cause-Related Marketing, 09 Sep 2014, Belfast
  • BAM2014 Conference, Poster: Gaining Internet Customer Traffic from a Giving Relationship: Cause-Related Marketing Models and modelling Online Consumers’ Responses to E-retailer Cause-Related Marketing, 09 Sep 2014, Belfast
  • 47th Academy of Marketing Conference, Modelling Online Customers’ Responses to E-tailers’ Affiliate and Cause-Related Marketing Communications, 07 Jul 2014, Bournemouth
  • 47th Academy of Marketing Conference, Modelling Online Customers’ Responses to E-tailers’ Affiliate and Cause-Related Marketing Communications, 07 Jul 2014, Bournemouth
  • 47th Academy of Marketing Conference, Modelling Online Customers’ Responses to E-tailers’ Affiliate and Cause-Related Marketing Communications, 07 Jul 2014, Bournemouth
  • 47th Academy of Marketing Conference, Modelling Online Customers’ Responses to E-tailers’ Affiliate and Cause-Related Marketing Communications, 07 Jul 2014, Bournemouth
  • 13th International Conference on Social Responsibility, Modelling Online Customers’ Responses to E-retailers’ Cause-Related Banner Advertisement., 30 Jun 2014, Bradford, West Yorkshire, UK.
  • 13th International Conference on Social Responsibility, Modelling Online Customers’ Responses to E-retailers’ Cause-Related Banner Advertisement., 30 Jun 2014, Bradford, West Yorkshire, UK.
  • 13th International Conference on Social Responsibility, Modelling Online Customers’ Responses to E-retailers’ Cause-Related Banner Advertisement., 30 Jun 2014, Bradford, West Yorkshire, UK.
  • 13th International Conference on Social Responsibility, Modelling Online Customers’ Responses to E-retailers’ Cause-Related Banner Advertisement., 30 Jun 2014, Bradford, West Yorkshire, UK.
  • 2nd International Conference on Social Responsibility, Ethics and Sustainable Business September, The Democratisation of Internet Cause Marketing Communication: A Strategic Proposition for Brand Sustainable Social Impact and Doing Well by Doing Right, 05 Dec 2013, Bournemouth University
  • 2nd International Conference on Social Responsibility, Ethics and Sustainable Business September, The Democratisation of Internet Cause Marketing Communication: A Strategic Proposition for Brand Sustainable Social Impact and Doing Well by Doing Right, 05 Dec 2013, Bournemouth University
  • 2nd International Conference on Social Responsibility, Ethics and Sustainable Business September, The Democratisation of Internet Cause Marketing Communication: A Strategic Proposition for Brand Sustainable Social Impact and Doing Well by Doing Right, 05 Dec 2013, Bournemouth University
  • 2nd International Conference on Social Responsibility, Ethics and Sustainable Business September, The Democratisation of Internet Cause Marketing Communication: A Strategic Proposition for Brand Sustainable Social Impact and Doing Well by Doing Right, 05 Dec 2013, Bournemouth University

Attended Training

  • Doctoral Supervision(New Supervisors) at BU, 23 Jan 2018, Certificate
  • Doctoral Supervision(New Supervisors) at BU, 23 Jan 2018, Certificate
  • Doctoral Supervision(New Supervisors) at BU, 23 Jan 2018, Certificate
  • Doctoral Supervision(New Supervisors) at BU, 23 Jan 2018, Certificate

Qualifications

  • PGCE in Education Practice (Bournemouth University, 2018)
  • PGCE in Education Practice (Bournemouth University, 2018)
  • PGCE in Education Practice (Bournemouth University, 2018)
  • PGCE in Education Practice (Bournemouth University, 2018)
  • PhD in Marketing Management (Bournemouth University, 2017)
  • PhD in Marketing Management (Bournemouth University, 2017)
  • PhD in Marketing Management (Bournemouth University, 2017)
  • PhD in Marketing Management (Bournemouth University, 2017)
  • MSc in International Developmrnt (2002)
  • MSc in International Developmrnt (2002)
  • MSc in International Developmrnt (2002)
  • MSc in International Developmrnt (2002)
  • MBA in Marketing and Management (2000)
  • MBA in Marketing and Management (2000)
  • MBA in Marketing and Management (2000)
  • MBA in Marketing and Management (2000)
  • BSc (Hons) in Agric. Economics (ATBU Bauchi, 1997)
  • BSc (Hons) in Agric. Economics (ATBU Bauchi, 1997)
  • BSc (Hons) in Agric. Economics (ATBU Bauchi, 1997)
  • BSc (Hons) in Agric. Economics (ATBU Bauchi, 1997)

Honours

  • Digital Marketing Specialist: http://bit.ly/NihWilson1 (University of Illinois, USA, 2017)
  • Digital Marketing Specialist: http://bit.ly/NihWilson1 (University of Illinois, USA, 2017)
  • Social Media Marketing Specialist: http://bit.ly/NihWilson2 (North-western University USA, 2017)
  • Social Media Marketing Specialist: http://bit.ly/NihWilson2 (North-western University USA, 2017)
  • Digital Marketing Specialist: http://bit.ly/NihWilson1 (University of Illinois, USA, 2017)
  • Digital Marketing Specialist: http://bit.ly/NihWilson1 (University of Illinois, USA, 2017)
  • Social Media Marketing Specialist: http://bit.ly/NihWilson2 (North-western University USA, 2017)
  • Social Media Marketing Specialist: http://bit.ly/NihWilson2 (North-western University USA, 2017)

Memberships

  • Higher Education Academy, Fellow (2018-),
  • Higher Education Academy, Fellow (2018-),
  • Higher Education Academy, Fellow (2018-),
  • Higher Education Academy, Fellow (2018-),
  • Association of Internet Researchers(AoiRs), Member,
  • Association of Internet Researchers(AoiRs), Member,
  • Association of Internet Researchers(AoiRs), Member,
  • Association of Internet Researchers(AoiRs), Member,
  • Chartered Institute of Marketing, Member,
  • Chartered Institute of Marketing, Member,
  • Chartered Institute of Marketing, Member,
  • Chartered Institute of Marketing, Member,
  • Institute of Direct and Digital Marketing, Fellow,
  • Institute of Direct and Digital Marketing, Fellow,
  • Institute of Direct and Digital Marketing, Fellow,
  • Institute of Direct and Digital Marketing, Fellow,
The data on this page was last updated at 04:10 on February 26, 2020.