Philip Alford

Dr Philip Alford

  • 01202 961646
  • palford at bournemouth dot ac dot uk
  • Senior Lecturer
  • Dorset House D117, Talbot Campus, Fern Barrow, Poole, BH12 5BB
Back to top


Philip Alford is a small business marketing specialist. His particular interest lies in investigating and improving the ways in which technology can support more innovative and entrepreneurial marketing among small businesses. Within this remit, a specific focus lies in how small business owners and entrepreneurs can leverage online marketing analytics to enable more agile and responsive marketing. He currently holds visiting lectureships at ESSEC Business School in France and the Management Centre Innsbruck in Austria. Non-academic appointments include being a Board member of VisitWiltshire and chairing its Online Marketing Group which informs overall online strategy. Philip has been recently appointed joint co-ordinator of the Digital Tourism Network Steering Group formed by the European Commission with a remit to enhancing innovation through digitalisation of Europe's SME tourism sector.


Journal Articles


  • Karcher, K. and Alford, P., 2008. Tiscover: Destination management system pioneer. In: Egger, R. and Buhalis, D., eds. eTourism case studies: Management and marketing issues in eTourism. Oxford: Butterworth Heinemann, 233-242.
  • Alford, P., 2008. Open Space – a collaborative process for facilitating Tourism IT partnerships. In: O Connor, P., Höpken, W. and Gretzel, U., eds. Information and communication technologies in Tourism 2008: Proceedings of the International Conference in Innsbruck, Austria, 2008. Berlin, Heidelberg: Springer, 430-440.
  • Alford, P., 2005. A Framework for Mapping and Evaluating Business Process Costs in the Tourism Industry Supply Chain. In: Frew, A., ed. Information and Communication Technologies in Tourism 2005 Proceedings of the International Conference in Innsbruck, Austria, 2005. Springer, 125-136.
  • Alford, P., 2004. Critical Theory -- An Alternative Solution to IT Planning Implementation Problems in Tourism. In: Frew, A.J., ed. ENTER 11: Information & Communication Technologies in Tourism Conference 2004: Proceedings of the International Conference in Cairo, Egypt, 2004. Vienna, Austria: Springer, 271-282.
  • Alford, P., 2002. Modelling a Virtual Organisation in the Travel Industry. In: Wober, K., Frew, A. and Hitz, M., eds. Information & Communication Technologies in Tourism 2002: Proceedings of the International Conference in Innsbruck, Austria, 2002. Vienna, Austria: Springer, 126-135.
  • Alford, P. and Karcher, K., 2001. The Endeavour Extranet: Building and Managing a B2B e-Community in the British and Irish Leisure Travel Industry. In: Sheldon, P., Wober, K. and Fesenmaier, D., eds. Information & Communication Technologies in Tourism 2001: Proceedings of the International Conference in Montreal, Canada, 2001. Vienna, Austria: Springer, 176-186.
  • Alford, P., 1999. The impact of technology on tourism marketing, e-commerce and database marketing. In: Vellas, F. and Becherel, L., eds. The international marketing of travel and tourism: A strategic approach. Basingstoke, England: Macmillan, 111-118.


  • Alford, P., Jones, R. and Wolfenden, S., 2015. Entrepreneurial marketing in the digital age: A study of the SME tourism industry. In: Global Research Symposium on Marketing and Entrepreneurship 12-14 August 2015 Chicago.

Invited Lectures

  • Accounting for Marketing Spend in the Digital Age, Belfast campus, York Street, 18 Nov 2014 more
  • The Google Online Marketing Challenge in education, Zillertal Tourism School, Austria, 24 Oct 2014 more


  • Cross national skills development of SMEs in the tourism industry (European Commission EACEA Erasmus+, 24 Oct 2017). Awarded
  • Professional SMEs in Tourism - Transnational Development of Skills Acquisition (Erasmus +, 01 Aug 2017). Awarded
  • Digital Destinations: Exchanging Digital Technology Knowledge in Local Tourism Economies (ESRC, 21 Aug 2012). Completed
  • Funding for PhD Scholarships (Amateurs Trust, 04 Jul 2011). In Progress
  • Digital Marketing short course programme for rural tourism SMEs (I.C.H. Global Education, 02 Feb 2009). Completed

External Responsibilities

Conference Presentations

  • The learning destination: Developing productive relationships between higher education and destination management, Digital Destinations, 09 Oct 2012, New Forest


The data on this page was last updated at 04:12 on August 17, 2018.