Philipp Wassler

Dr Philipp Wassler

  • Senior Lecturer In Tourism and Hospitality
  • Dorset House D125, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Philipp holds a Ph.D at the School of Hotel and Tourism Management, The Hong Kong Polytechnic University. Research interests include philosophical issues in tourism, with a particular focus on phenomenology and host-guest relations, with a particular focus on resident studies.


Journal Articles


  • Mansfield, C., Shepherd, D. and Wassler, P., 2021. Perry – Deep mapping and emotion in place-writing practice. In: Scribano, A., Luhrs,, M.C. and Cervio, A.L., eds. Cities, Capitalism and the Politics of Sensibilities. London, UK: Palgrave Macmillan.
  • Kirillova, K. and Wassler, P., 2019. Travel beautifully: The role of aesthetics in experience design. Advances in Culture, Tourism and Hospitality Research. 153-163.
  • Schuckert, M., Wassler, P. and Chon, K., 2016. China travels–Remarks on the development of tourism in China. Entrepreneurship und Tourismus: Unternehmerisches Denken und Erfolgskonzepte aus der Praxis. Linde Verlag Gmbh.
  • Wassler, P. and McKercher, B., 2016. Marker, Tourism. Encyclopedia of Tourism. Springer.
  • Wassler, P. and Weber, K., 2016. Brunei Darussalam, Tourism. Encyclopedia of Tourism. Springer.


  • Wassler, P., 2019. Tourist Vulnerability: Proposing an emic perspective. In: ICTDT2019 22-24 October 2019 Rome, Italy.
  • Nguyen, T.H.H. and Wassler, P., 2019. Resident attitudes toward inbound tourism: A comparison between markets. In: Asia Pacific Tourism Association (APTA) 2019 Annual Conference 1-4 July 2019 Da Nang, Vietnam.
  • Wassler, P. and Tolkach, D., 2019. Orwellian Tourism 2020? China's Social Credit Score. In: TTRA Europe 8-10 April 2019 Bournemouth, UK.
  • Gale, T., Gross, A. and Wassler, P., 2019. Intergroup conflict and its impact on tourism: Causes and consequences of conflict between landowners and the nomadic Samburu tribe in Laikipia County, Kenya. In: TTRA Europe2019 8-10 April 2019 Bournemouth.
  • Nguyen, T.H.H., Wassler, P. and Schuckert, M., 2018. Residents attitudes towards Chinese inbound tourism: A case of Hue City, Vietnam. In: 7th International Tourism Studies Association (ITSA) Biennial Conference 6-10 August 2018 Pretoria, South Africa.
  • Wassler, P. and Hung, K., 2017. Conceptualizing residents' destination brand ambassador behavior. In: INVTUR 2017 17-19 May 2017 Aveiro, Portugal.
  • Wassler, P., Schuckert, M., Chon, K. and Song, H., 2017. Still Happy Here? How Chinese Tourists perceive the Service in Hong Kong. In: 27th Annual CAUTHE 7-10 February 2017 Dunedin, New Zealand.
  • Wassler, P. and Schuckert, M., 2016. Meet the locals: A phenomenology of experiencing residents in North Korea. In: INTERNATIONAL CONFERENCE ON EMERGING TOURISM DESTINATIONS (ICETD) 24-27 October 2016 Dili, Timor Leste.
  • Wassler, P., Petrick, J., Hung, K. and Schuckert, M., 2016. How do Hong Kong locals perceive the benefits of Chinese tourism? A resident study. In: 2016 Global Marketing Conference at Hong Kong 21-24 July 2016 Hong Kong.
  • Nguyen, T.H.H., Wassler, P. and Schuckert, M., 2016. Generation Y’s Support for Inbound Tourism in Vietnam: The Role of Place Attachment. In: 2016 International Conference on Hospitality, Leisure, Sports, and Tourism-Summer Session 12-14 July 2016 Kyoto, Japan.
  • Wassler, P., Li, X. and Hung, K., 2014. Identifying facilitators of hotel theming in China: A focus group approach. In: ICOT - International Conference on Tourism 2014 25-28 June 2014 Dalian, China.
  • Wassler, P., Wang, S. and Hung, K., 2014. Hospitality and the Asian Paradigm: Understanding Hotel Collaboration in China. In: ICBASS - International Conference on Business and Social Sciences 28-30 March 2014 Tokyo, Japan.
  • Wassler, P. and Hung, K., 2013. Destination Self-congruity: A comparison of brand personifications in Hong Kong. In: China Tourism and China Hotel Branding Forum 2013 15-18 May 2013 Hong Kong.

Profile of Teaching PG

  • Tourism Management and Society
  • Wildlife, Nature and Ecotourism
  • Tourism Marketing Innovation
  • The Tourism and Hospitality Industries

Profile of Teaching UG

  • Strategic Management for Tourism
  • Introduction to Tourism
  • Sociology of Tourism
  • Marketing for Tourism and Hospitality

Invited Lectures

  • Phenomenology in Urban Spaces, University of Plymouth, 03 Feb 2020 more
  • Phenomenology and Tourism, The Hong Kong Polytechnic University (Skype), 21 Oct 2017 more


  • YESI workshop on Future Smart Cities (the Polish Ministry of Science and Higher Education and British Council, 28 Nov 2018). Awarded
  • Aesthetic Experiences in Tourism: Tourists, Residents, and Destination Aesthetic Features (Research Grants Council, University Grants Committee, Hong Kong, 01 Oct 2018). In Progress
  • 1st Workshop on Inclusive Innovation in Tourism for Enhanced Local Experience in Phuket, Thailand on 28-31 August 2018 (British Council / Newton Fund Research Links Programme, 28 Aug 2018). Completed
  • Participation in OTIE Summer School in Palermo/Italy (ACORN Fund, 28 Jun 2018). Completed

External Responsibilities

Internal Responsibilities

  • Held workshop on Structural Equation Modelling, Staff
  • Supervisor, Postgraduate Dissertations
  • Supervisor, Undergraduate Dissertations
  • Organizer, Organizing committee for the TTRA 2019 conference in Bournemouth
  • Organizer, Organizing committee for undergraduate SURE 2018 conference in Bournemouth
  • Academic Advisor, ITHM
  • Volunteering for several Open Days, Open Days at Bournemouth University
  • Level Coordinator Level 4, ITHM

Journal Reviewing/Refereeing

  • Tourism Review, Anonymous peer review, 01 Sep 2018
  • Tourism management, Anonymous peer review, 01 Jul 2018
  • Political geography, Anonymous peer review, 10 Mar 2018

Public Engagement & Outreach Activities

  • Invited Speaker for Pre-conference Seminar at 7th Interdisciplinary Tourism Conference in Baku/Azerbaijan
  • Keynote Speech at First International Lango Cultural Conference in Lira/Uganda

Consultancy Activities

  • Upcoming East Asian markets – serving Chinese, Korean and Japanese tourists, Professional Development Course. N/A

Attended Training

  • HE Fellowship, 01 Sep 2018
  • Doctoral Supervision Training for Established S., 17 May 2018


  • You're Brilliant Teaching Award (SUBU Bournemouth, 2017)

External Media and Press